Managing Director, Ajay Bimbhet said, “The exponential growth of mobile phones and the ever growing population accessing internet data through their handheld devices, in India, has opened up opportunities for organisation to offer product through mobile phones. Royal Sundaram, with the help of its existing robust technological architecture, has now unleashed this huge opportunity to deliver convenience to its customers and comfort to renew their policies on the move, through any mobile phone with internet access.”
Currently the site offers the customers renewal of their existing retail policies. Ajay adds, “Going forward, we plan to enhance the WAP site with online purchase of the entire gamut of our retail products. This will further give us the desired deeper penetration across territories.”
m.royalsundaram.in is developed on HTML5 that offers users a better, faster, richer web experience on their phones. To make the website accessible even to places where internet connectivity is poor, the site does not display 'heavy' content such as photographs and videos on the homepage. m.royalsundaram.in has seamless compatibility with iPhone 5, Android devices, BlackBerry, Symbian, BADA and other WAP enabled mobile devices, and requires no additional download. It is capable of delivering a variety of important features to users directly in their native phone browsers.
Chief Technology Officer, TM Shyamsunder said, “One of the business challenges was to enable the customer to renew the policy on the move with focus on security, ease of use with no requirements for downloading applications. We also wanted to offer quick process completion cycle. With these requirements as our key focus, we have successfully rolled out our mobile website which is rich in user experience,, simple to access and secured with an Secure Sockets Layer (SSL) encrypted payment gateway. The users can renew their policies on mobile and pay for it using credit cards, debit cards or net-banking.”
About Royal Sundaram
Royal Sundaram Alliance Insurance Company Limited is a joint venture between Sundaram Finance and RSA Insurance Group plc, UK, where the former holds 74% and the latter holds 26% of the equity. Royal Sundaram is the first private non-life Insurance Company licensed to operate in India.
Royal Sundaram offers a range of innovative general Insurance products which includes Motor, Health, Personal Accident, Home and Travel Insurance for individual customers. The Company’s Accident & Health claims process received ISO 9001-2008 certification for effective customer service delivery. For Commercial clients, Royal Sundaram offers a wide range of specialised insurance covers in Fire, Marine, Engineering, Liability and Business Interruption risks. Royal Sundaram also offers specially designed products to the Small and Medium enterprises and Rural customers. Royal Sundaram currently has over 5 million customers, 1700 employees and its products are distributed in over 180 cities across India, through Agents, Distribution Partners, Affinity Partners and Brokers.
About Sundaram Finance
Sundaram Finance, a Non-Banking Finance Company, is one of the most respected financial services companies in India. It finances the entire range of commercial vehicles, passenger cars, construction equipment & tractors. The Group's operations also extend to Insurance, Asset Management, Home loans, Business Process outsourcing and Infotech Solutions. Sundaram Finance has a Nationwide presence with over 500 branches and over half a million customers and depositors who are serviced by over 4000 employees.
About RSA
With a 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. It has the capability to write business in around 140 countries and major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America. Focusing on general insurance, it has around 23,000 employees and, in 2011, its net written premiums were £8.1 billion.
