Wednesday, January 9, 2013

Dream Merchants announces 8th Edition of Blenders Pride Bangalore Fashion Week


Dream Merchants announces 8th Edition of Blenders Pride Bangalore Fashion Week
India’s most beloved fashion week is back for the 8th edition of fashion, parties, new trends and styles. Bangalore Fashion Week will be held from 25th to 28th January, 2013 at the The Lalit Ashok, showcasing many of Indian premiere designers and setting new trends.
The 8th edition of BFW will bring to together various Indian and international designers like Rina Dhaka, Abhishika Dutta, Niki Mahajan, as well as a sizzling finale by Ritu Kumar.

With every season, BFW is noticing an increase in designer applications and buyer registrations. This season too marked an enormous increase in designer applications and also saw an overwhelming response in international and domestic buyer company registrations as compared to previous seasons. This reinforces BFW’s belief in the strategic shift and the platforms understanding of the market and its business needs.

Dream Merchants believes there is an increasingly demand for Indian talent in other Asian Markets such as Bangkok and will take Bangalore Fashion Week International soon. Upon the completion of 8th edition of the BFW, the glamorous and pioneering event will embark on a new journey, reaching new heights in fashion by going international. Bangalore Fashion Week announces the BFW World Tour, where the event will tour fashion friendly locations across the globe.

The first edition of the Bangalore Fashion Week – World Tour is taking place from March 15th – 17th, 2013 at Central Live in Bangkok, Thailand.  Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion World. And the objective of the Bangkok Edition is to Promote Indian Designers at Various Fashion Friendly Locations the world over.

The Bangalore Fashion Week World Tour promises to celebrate fashion on an international platform by promoting emerging designers from India and Thailand and creating new avenues for them to showcase their creations on an international level. The Bangalore Fashion Week - World Tour will be a bi annual event starting from Bangkok (March 2013) moving on to Dubai (Ocotber 2013) and then to London (March 2014).

The 3- day event promises to be a quite a spectacle with daily After Parties, and will also showcase over 100 Internationa Exhibitors at the BFW Exhibit through the 3 days. And of course, 3 star studded days with fashion shows by Fashion and Accessory designers from India & Thailand.




Mr. Feroz Khan, Creative Director - Dream Merchants said “With BFW hitting international shores this year onwards, it is doubly exhilarating to us and to the Indian Fashion community. Indian fashion has fans across the globe and we believe its the right time for such a platform for our designers to be able to showcase at various fashion destinations. Over the years BFW has been among the top three Most Glamorous Fashion Events of the country. We also have brought in several innovations over the years such as the Summer/Showers & Winter/Festive Concept, BFW Tunes, and BFW Labels, Fashion Fridays, International Fashion Week, etc.”

Mr. Sajad Mahajan, Marketing Director - Dream Merchants said “BFW has been introducing innovative concepts every year. The platform is growing from strength to strength with each season and we are able to strengthen our position as facilitators in the business of fashion in India. The BFW World Tour is yet another feather in its cap, providing a wider stage for the Indian designer to showcase to audiences the world over. The mix of various designers showcasing will be a great booster for business opportunities for designers, fashionistas as well as stakeholders.”


About Blender’s Pride - Bangalore Fashion Week:
Blender’s Pride Bangalore fashion week (BPBFW) has been conceived and created with a vision to showcase Indian fashion industry to the global fashion world. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers. Further information available at - www.bangalorefashionweek.in

About Dream Merchants:

Dream Merchants, an Event Management Company, and Headquartered at Bangalore, has pioneered promoting high profile events in Pan Asia. The Company has grown from strength to strength with a plethora of Commercial and Corporate Events. Dream Merchants was the first to capitalize the Need to Organise a Local Beauty Pageant, Miss Bangalore, which over the years has become the Main Fashion Event of Bangalore and has provided a Platform to Beautiful Women since 1994. With a Qualitative focus on Fashion; Dream Merchants Launched highly successful Fashion Events; Bangalore Fashion Week, Fashion Showers and Fashion Fridays.

Putting on events entails executing complex logistics, innovative ideas, personalized services and cost effective production and execution. This has been the backbone of the Dream Merchants structure and hence long standing relationships with World Leading Multinationals clients such as Rittal, Cisco, Danfoss, Ten Sports, etc., time after time, year after year, utilise the services of Dream Merchants. A Dedicated and committed team of professionals within Dream Merchants ensures impeccable execution at every event.
More on www.dreammerchantsindia.com