Godrej Appliances and Bosch and Siemens Home Appliances Group (BSH) in technology collaboration to develop and market the best-in-class, energy-efficient, range of refrigerators
Godrej & Boyce Manufacturing Company Limited, India’s leading home appliances brand, and Bosch and Siemens Home Appliances Group, one of the leading home appliances manufacturers worldwide, have announced a technology collaboration to develop a new range of best-in-class, energy-efficient, refrigerators for India, Asia Pacific, Middle East and Africa. The collaboration brings together Godrej Appliance’s expertise in developing advanced, energy-efficient Green Technologies and BSH’s global experience and technological expertise in the appliance sector. This range of highly energy-efficient refrigerators will be manufactured at Godrej’s manufacturing plant at Shirwal near Pune. The refrigerator range manufactured under this collaboration will be marketed by Godrej and BSH under their respective brands’ name in India, Asia Pacific, Middle East and Africa.
Speaking about the cooperation, Mr. Jamshyd N. Godrej said, “As pioneers and the leaders in the home appliances sector, we are committed to bring best-in-class products and practice to the Indian market. Our collaboration with BSH is another step to ensure that the consumers around the world benefit from the expertise of two of the world’s finest organizations. Together with BSH, we intend to create the best-in-class range of energy-efficient refrigerators that benefit consumers and also contribute to responsible & sustainable products.”
Commenting on the cooperation, Dr. Kurt-Ludwig Gutberlet, CEO of Bosch and Siemens Home Appliances Group, said, “The collaboration with Godrej is evidence of our long-term commitment to India and further strengthens our product portfolio of high-quality consumer appliances for the discerning Indian consumers. The collaboration is also a testimony to BSH’s expertise in transforming ongoing market trends and consumer requirements into innovative products with the necessary precision. With the growth in the country’s high-income group, the demand for refrigerators and home appliances at large is expected to grow rapidly as consumers in India continue to upgrade their home appliances and lifestyles. Therefore, we have to provide them with energy efficient appliances from the outset.”
About Godrej Appliances
Godrej Appliances is the flagship division of the USD 3.3 billion Godrej & Boyce Mfg. Co. Ltd (G&B), one of India’s leading engineering technology and consumer products companies. G&B has over 113 years of rich experience in manufacturing engineering products – be it consumer durables, precision equipment, storage solutions or aerospace. Godrej forayed into appliances in 1958 and since then has been a leading player in the home appliances market in India. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, tilt drum in washing machine or Steam Microwave Ovens and pizza/kebab makers in Microwave Ovens. Godrej’s focus on balancing consumer needs with environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.
For any further information, please visit http://www.godrejappliances.com
About BSH Bosch und Siemens Hausgeräte GmbH
BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and the third-largest home appliances manufacturer world-wide. The company was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and posted sales of about 9.8 billion Euro in 2012 and a workforce exceeding 46,000 employees. With technological expertise in energy efficiency and a responsible management approach, BSH sets benchmarks for the industry concerning the energy efficiency of home-appliances and contributes to the sustainable development in all regions in which the company operates. Several innovations affirm BSH’s technological leadership, for example the world’s most efficient dishwasher with Zeolite drying technology, which has been awarded the Innovation Prize for Climate and Environmental Protection by Germany’s Federal Ministry of the Environment as well as further national and international awards. Energy efficiency is one of the key drivers of BSH’s research and development activities with more than 2,500 people working in R&D, organized in an international network of competence centers. As a result, BSH has registered nearly 900 patents in 2011, making it one of Europe’s 50 most innovative companies across industries. BSH manufactures its products in 41 factories, and with a total of about 70 companies in 49 countries.
For any further information, please visit http://www.bsh-group.com
