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| Photo By. P.K.Ananth Kumar |
BIJS 2013, to be held from 26th to 28th April at Hotel Lalit Ashok, Bengaluru, has begun today. On display is an array of collection that will mesmerize Bengaluru with exquisite daily wear and designer jewellery, from leading jewellery retailers of South India, promising a whole new shopping experience for discerning customers.
Like last two years, this time too the show will be held at the very beginning of the jewellery-buying season starting with Akshaya Tritiya and followed by the wedding months. The consumer has the opportunity to choose from over 100+ top-notch and best brands all under one roof. Easy access to the venue and a variety of designs in silver, gold and diamond jewellery are the other attractions at BIJS 2013.
“We are delighted to have signed the Sandalwood star Ms. Ragini Dwivedi as the Brand Ambassador for BIJS 2013 and her popularity will surely ensure high footfalls. Our multi-pronged promotional campaigns are meticulously planned and well executed to excite the consumers and create awareness” says Sumesh Wadhera, MD and Publisher of The Art of Jewellery.
Speaking on the occasion, a beaming Ragini Dwivedi said “BIJS 2013 brings in the promise of the best jewellery collections from across India to its consumers and I am so excited to be a harbinger of this promise.”
Mahesh Pathi, Chairman, BIJS said “BIJS 2013 addresses the long felt need of consumers in this city and with the jewellery industry’s support, we can make this show, a strong, credible, and viable platform.”
The promotional campaign for BIJS 2013 is as detailed as the event itself. With its main focus on attracting customers, jewellery connoisseurs and all other industry figures. Leading jewellery retailers not only from Bangalore but across India are participating at BIJS 2013. On showcase will be the most popular designs along with regional and exotic jewellery from across the nation. Some of the leading jewellery brands of Karnataka like, Abaran, Apranje, Neelkanth, Nikhaar and many more are participating to enthrall Bengaluru.
BIJS supports PINK HOPE:
As a Corporate Social Responsibility initiative, BIJS has tied up with Pink Hope (Cancer Patient Support Group) under the aegis of the HCG foundation. BIJS supports the cause by pledging certain proceeds from the exhibition to Pink Hope. The funds through this initiative will be used to treat patients who otherwise would have not been able to get any treatment.
Speaking about the initiative, Dinesh Madhavan, Director Healthcare Services, HCG Enterprises Ltd. said that they are happy that BIJS has taken the cause of the fight against cancer in woman and thank BIJS for taking up this noble cause and joining PINK HOPE in our vision of making cancer care accessible and making life qualitative.
About Us: The Art of Jewellery Magazine:
Now in its twelfth year of publishing, The Art of Jewellery is India’s No. 1 business magazine on the jewellery trade and industry. The One-stop source of cutting-edge information for the Gems and Jewellery sector, it is widely recognized by readers, advertisers and the jewellery community as a premier media vehicle. The Art of Jewellery is published monthly from an ISO 9001:2008 certified media company.
The magazine is reputed for its focused content, meeting high quality editorial standards, up-to-date coverage of the gems and jewellery industry, creative design, rich imagery and state-of-the-art printing on glossy paper. The Art of Jewellery is the flagship product of AOJ Media Pvt. Ltd., which organizes both B2B and B2C premier jewellery exhibitions.
About Us: The Jewellers Association, Bengaluru:
Founded in the year 1941, The Jewellers Association, Bengaluru was instituted to:
1. Promote trade and enhance trade values
2. Develop social and ethical discipline among jewellers
3. Encourage designers and craftsmen
4. Create friendly atmosphere between smiths, traders and customers
The Jeweler’s Association Bengaluru is an effective representation of all the small and big jewellers of Bangalore and is thereby the perfect body
About PINK HOPE-HCG Foundation:
Pink Hope - HCG Foundation is a unique corporate social responsibility initiative of HCG - South Asia's largest cancer care network. HCG has been instrumental in shaping the course of cancer therapy in India for 20 years with the world's most advanced therapies. HCG Foundation was constituted and registered as a Public Charitable Trust on 4th December 2006 with the single-minded aim of improving the quality of life of cancer patients by empowering them to avail the best that medical science can offer.
Very often, patients who come to HCG's doorstep are those who would benefit immensely from treatment if they could just afford it. In such cases, HCG Foundation holds hands with financially challenged patients and puts them on the path of swift recovery. It has helped over 1000 patients since its inception, from concessions to covering the entire cost of cancer care. HCG Foundation raises funds through a unique business model, apart from the regular donations that today amount to more than Rs. 3 million.
