Speaking about the association, Mr. Ajoy Chawla, Vice President – Titan & Retail, Titan Industries Limited, said, “To connect with kids it’s important to be a part of their world. ZOOP’s proposition ‘Be Cool’, its many exciting collections and this latest association with Marvel is an attempt to be true to this philosophy. This unique association with global brands like Marvel will present to our little consumers a range of exciting products that are inspired by their favourite Superheroes.” He further added, “We are looking forward to launching the first of these products across India in May 2013.”
“Iron Man, one of Marvel's most iconic character resonates with families and the kids audiences alike. This year, to bring the theatrical experience alive, we have launched an exciting range of products inspired by Iron Man and giving the India fans an amazing opportunity to own products that features their favourite Super Hero”, said Roshini Bakshi, managing director, Consumer Products and Retail, Disney UTV. “We are extremely excited to announce our association with Titan for Marvel Super Heroes collection of watches for our fans in India”, she added
The collection priced at Rs.895/- comprises of 8 special edition watches for young boys and girls, in bold colours of RED, BLUE & YELLOW. The collection is available at all World of Titan outlets, key multi-brand outlets and department stores across the country.
About ZOOP
‘ZOOP’ from Titan is a range of cool and vibrant watches that stand for fun and youthfulness. Each watch from ZOOP’s wide array of collection is uniquely designed to cater to a child’s desire to be trendy yet stylish and is in line with the brand’s unique positioning of “Be Cool”.
Each ZOOP watch undergoes stringent quality tests to ensure that no part of the watch can cause harm to the child’s sensitive skin. The straps used are non-abrasive, supple, long lasting polyurethane while the colors used are certified non-carcinogenic. The back cover, in contact with the skin, is stainless steel that is non-allergic and corrosion resistance.
About Titan Industries Limited
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.
Today, Titan Industries is India’s leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. Titan Industries Limited had an extremely good 2011-12 and came up with an outstanding performance in a challenging economic environment. Sales income for the year 2011-12 was Rs.8838.38 crores registering a growth of 35.5% over last year. Titan Industries pursued aggressive growth during 2011-12 in all its business. The Company invested in many strategic initiatives taking into account long term and sustainable growth. All these backed by the talent and commitment of employees and business associates have helped Titan Industries register this encouraging growth.
About Marvel Entertainment: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.
