With support from influencers and mothers from different walks of life, P&G enabled children to fulfil their mom’s wishes for them last year. This year the campaign led by P&G and its brands Ariel, Vicks, Whisper, Pampers goes one step further to realize a mom’s dream. These are her forgotten dreams that she had given less importance to, while realizing her children’s dream. Hence, P&G and children join hands this year to enable moms to free up their time & realize their dreams for themselves.
Interestingly, while 87% of moms surveyed said that they would like to have some free time for themselves, 79% of children stated that they would like to help their moms with daily chores, but they are too busy at work to help moms. But then, this is a great opportunity! After all, 93% of moms also say that they would like for their children to realize their dreams!
Commenting on the occasion, Kainaz Gazder, Marketing Director P&G Indiasaid “P&G has always strived to work towards touching and improving lives of mothers across the world. Each of P&G’s brands is committed towards identifying the challenges a mother faces in her everyday life, and is aiming at easing those with superior, consumer-meaningful products. We believe this purpose that drives us is the core reason for the loyalty our consumers bestow on us. While our products help a mom reduce the tediousness of her chores, as the proud sponsor of Moms, P&G’s ‘Thank You Mom’ hopes to also acknowledge a mom’s dedication towards the wellbeing of her family. In its second year, as part of the campaign, we, joins hands with children across the country to enable moms to realise at least one lost dream”
As children live the daily rush, they become oblivious to the efforts put in by mothers to reduce hurdles and simplify their lives. Moms continue to perform their duties selflessly, without expectations, at the cost of losing out on their own dreams- for some to be a successful working woman, a sports person, for others to be an accomplished musician, artist…
Speaking at the event, Prachi Desai said “My mom has been my friend, my confidant and a source of strength. Last year as part of the launch of P&G ‘Thank You Mom’ in India, I realised that I hardly ever thank my mother for the scores of little and big things she does for me day in and day out. This truth came to me almost as a shock, and ever since I have made it a part of my conscious self to express my gratitude to my mother as often as I can. , Saying Thank You Mom seems like the best thing I can now say”. She continued further to say “This year once again, this campaign has compelled me to think and bring forth the realisation that my mother has indeed sacrificed a lot of her dreams to make my dream of being an actress come true. This is really the time for me to make an attempt to find that lost dream and make every effort to realize it for my mother”
Given this, the second year of Thank You Mom aims to bring about a similar realisation in many more children, and get them to think about their mother’s unfulfilled dreams. After all, for all the sacrifices moms make for their children, what better way can a child say “Thank You Mom’ than by realising her lost dream.
To learn more, consumers can visit http://www.facebook.com/ThankYouMomIndia?fref=ts
About P&G
P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. P&G operates under three entities in India, two listed entities ‘Procter & Gamble Hygiene & Health care Limited’ and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’. Please visit www.pg-india.com for further details.
