Telefónica, one of the largest telecommunications companies in the world, in association with Financial Times today revealed the findings of its survey of more than 12,000 Millennials in 27 countries, including 1,000 adult Millennials in India. The findings of the survey stated that a vast majority of today’s 18-30 year-olds – members of the “Millennial generation” – are true believers in all that technology has to offer.
In India, a vast majority (91 percent) of Millennials percent believe technology makes language barriers easier to overcome compared to 87 percent worldwide. Seventy-eight percent believe technology creates opportunities for all, compared to 69 percent worldwide, and 86 percent believe technology has made it easier to get a job, compared to 83 percent worldwide. The survey also shows that Millennials’ interests extend far beyond technology – to concerns about the economy, climate change, education and personal freedom.
Indian Millennials have a high degree of comfort with technology. Ninety percent describe themselves as being on the cutting-edge of technology, compared to 75 percent worldwide. They spend an average of six hours online each day – on par with the global average – and are more likely than their global counterparts to say that technology has been influential in shaping their outlook on life (48 percent, compared to 30 percent worldwide).
Launched today in London, Telefónica’s Global Millennial Survey is the largest and most comprehensive survey of Millennial adults aged 18-30 to date. The new survey indicates that Indian Millennials – also known as Generation Y – are highly optimistic about their potential for achieving personal success. Eighty-seven percent believe they have the opportunity to become an entrepreneur in their own country or develop and bring new ideas to the market, compared to 68 percent worldwide.
Additionally, 80 percent of Indian Millennials are confident in their ability to make a difference in their local communities, compared to 62 percent worldwide. Almost two-thirds (60 percent) believe they can make a difference globally, compared to 40 percent worldwide. Nearly half (48 percent) believe protecting the environment is the most important way to make a difference in the world, followed by improving the access to and quality of education (39 percent).
Millennials in India are extremely confident in India – 81 percent believe that their country’s best days are ahead, compared to just 67 percent of global respondents who feel the same way about their own countries worldwide.
“Our survey provides the first truly in-depth look at the Millennial generation that is both realistic about having to overcome a number of challenges related to the economy and career development, yet largely confident of their own ability to succeed,” said César Alierta, Chairman and Chief Executive Officer of Telefónica. “The research reveals new insights into what societal issues are impacting this generation, which will help us assess not only how we engage with our customers, but also to identify impactful solutions that will strengthen our global society, including promoting a spirit of entrepreneurialism, empowering digital literacy, and continuing our commitment to education and sustainable operations.”
Millennial Leaders: Guiding India into the Future
Even among such a large number of young people whose views and attitudes reflect generally positive attitudes toward technology, entrepreneurship and the ability to make a difference locally, the Telefónica survey has identified some who stand out from the rest – the 11 percent of survey respondents who comprise a group defined as the “Millennial Leaders.”
The Millennial Leaders are those respondents that strongly agree they are on the cutting-edge of technology, believe they can make a difference in their local communities, and believe they have opportunities to become entrepreneurs in their country or develop and bring an idea to the market.
“The Millennial Leaders are those who are most likely to drive change through their use of cutting-edge technology, participate in solving local and global challenges and strive for career leadership,” said José María Álvarez-Pallete, Chief Operating Officer of Telefónica. “They represent the greatest potential of their generation to improve our society and evolve into the global leaders of the future. The challenge we face as a society is how to shift the 11 percent to become the majority of Millennials.”
India has one of the largest concentrations of Millennial Leaders in the world. Twenty-two percent of Millennials surveyed in India can be described as Millennial Leaders, compared to 11 percent worldwide. There is a very small gender gap among Millennial Leaders. Of Indian Millennial men, 23 percent are Millennial Leaders. Twenty-two percent of Indian Millennial women are Millennial Leaders.
While 48 percent of Indian Millennials surveyed say that technology has been one of the factors that has most influenced their lives, 56 percent of those Indian Millennials identified as Millennial Leaders believe technology has been a key influencer. One-third (33 percent) of Indian Millennials believe they have an excellent personal knowledge of and comfort level with technology, 60 percent of Indian Millennial Leaders say this.
Eighty-four percent of Indian Millennial Leaders believe that making it to the top of their career is very important compared to 75 percent of Indian Millennials. Seventy percent of Indian Millennials say that it is very easy or somewhat easy to make the progression from school to the workplace, compared to 80 percent of Indian Millennial Leaders.
Millennial Leaders are civically engaged and use technology to keep themselves well informed. Fifty-eight percent of Indian Millennial Leaders say they always participate in their country’s political process, compared to 44 percent of Indian Millennials, and 79 percent strongly agree that technology has made them better informed about political issues in their country, compared to 59 percent of Indian Millennials.
New Gender Gap Emerges in the Views of Technology in India
The survey points to a new gender gap in how men and women in India and globally view their use of technology and its impact on their lives. For example, 32 percent of men consider themselves on the cutting-edge of technology, compared to 27 percent of Indian women.
Thirty-seven percent of Indian Millennial men describe their personal knowledge and comfort with technology as excellent, compared to 29 percent of Indian Millennial women. Indian Millennial men also believe more strongly that technology has been influential in shaping their outlook on life than Indian Millennial women (54 percent of men compared to 43 percent of women).
The survey also provides a fresh look at Indian Millennials’ views on a broad range of current issues:
· Sixty-one percent of Indian Millennials say they are very optimistic about their future, compared to 32 percent worldwide.
· Fifty-five percent believe the region’s economy is headed in the right direction, compared to 50 percent worldwide.
· Less than two-thirds (62 percent) think the global economy is headed in the right direction, compared to 48 percent worldwide.
· Over two-thirds (69 percent) think outsourcing is good for their country’s economy, compared to 48 percent worldwide.
· Sixty-nine percent believe globalization creates more opportunities for all, compared to 47 percent worldwide.
· Eighty-six percent believe their quality of life is better now than it was for their parents’ generation, compared to 78 percent worldwide.
· Sixty-three percent expect to have enough money to retire comfortably, compared to 61 percent worldwide.
· Indian Millennials care about the environment, with 58 percent saying that climate change is very pressing, compared to 53 percent worldwide.
· Less open to different beliefs than their global peers – only 37 percent of Indian Millennials would marry someone of a different religion or with different religious beliefs, compared to 45 percent worldwide.
· A majority (58 percent) believe technology is the most important field of study to ensure personal future success, compared to 36 percent worldwide.
In alignment with the survey results that shed affirming light on the power of technology to affect societal change and empower this next generation of leaders and innovators, Telefónica believes the possibilities of technology should be open to everyone and is engaged in several significant activities that make a real impact on the lives of people and society. These programs include:
· Think Big Youth Program: Investing in the ideas and digital literacy of thousands of young people.
· Talentum: Creating job and digital learning opportunities for young people and university graduates.
· Wayra: Supporting young digital start-ups with a worldwide average of investing in a new start-up every three days since it launched operations and creating nearly three new jobs every day.
· ProNiño: Eradicating child labor in Latin America.
· Open Web Device Platform: New operating system developed with not-for-profit Mozilla to allow developers to produce apps with fewer resources.
The survey results will be discussed in-depth at the FT-Telefónica Millennials Summits: The Interactive Generation in Sao Paulo on 6 June 2013. For more information on the survey, please visit telefonica.com/millennials.
Survey Methodology
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East / Africa. Penn Schoen Berland conducted the survey from 11 January – 4 February 2013. Millennials from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Czech Republic, Egypt, France, Germany, India, Israel, Italy, Japan, Kingdom of Saudi Arabia, Korea, Mexico, Peru, Poland, Russia, South Africa, Spain, Turkey, United Kingdom, United States and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet. The global margin of error is +/-.9 percent. In India, 1,000 adult Millennials were surveyed with a margin of error of +/- 3.1 percent.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world. The company has a significant presence in 24 countries and a customer base that amounts close to 316 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
For more information about Telefónica, visit http://www.telefonica.com.
In India, a vast majority (91 percent) of Millennials percent believe technology makes language barriers easier to overcome compared to 87 percent worldwide. Seventy-eight percent believe technology creates opportunities for all, compared to 69 percent worldwide, and 86 percent believe technology has made it easier to get a job, compared to 83 percent worldwide. The survey also shows that Millennials’ interests extend far beyond technology – to concerns about the economy, climate change, education and personal freedom.
Indian Millennials have a high degree of comfort with technology. Ninety percent describe themselves as being on the cutting-edge of technology, compared to 75 percent worldwide. They spend an average of six hours online each day – on par with the global average – and are more likely than their global counterparts to say that technology has been influential in shaping their outlook on life (48 percent, compared to 30 percent worldwide).
Launched today in London, Telefónica’s Global Millennial Survey is the largest and most comprehensive survey of Millennial adults aged 18-30 to date. The new survey indicates that Indian Millennials – also known as Generation Y – are highly optimistic about their potential for achieving personal success. Eighty-seven percent believe they have the opportunity to become an entrepreneur in their own country or develop and bring new ideas to the market, compared to 68 percent worldwide.
Additionally, 80 percent of Indian Millennials are confident in their ability to make a difference in their local communities, compared to 62 percent worldwide. Almost two-thirds (60 percent) believe they can make a difference globally, compared to 40 percent worldwide. Nearly half (48 percent) believe protecting the environment is the most important way to make a difference in the world, followed by improving the access to and quality of education (39 percent).
Millennials in India are extremely confident in India – 81 percent believe that their country’s best days are ahead, compared to just 67 percent of global respondents who feel the same way about their own countries worldwide.
“Our survey provides the first truly in-depth look at the Millennial generation that is both realistic about having to overcome a number of challenges related to the economy and career development, yet largely confident of their own ability to succeed,” said César Alierta, Chairman and Chief Executive Officer of Telefónica. “The research reveals new insights into what societal issues are impacting this generation, which will help us assess not only how we engage with our customers, but also to identify impactful solutions that will strengthen our global society, including promoting a spirit of entrepreneurialism, empowering digital literacy, and continuing our commitment to education and sustainable operations.”
Millennial Leaders: Guiding India into the Future
Even among such a large number of young people whose views and attitudes reflect generally positive attitudes toward technology, entrepreneurship and the ability to make a difference locally, the Telefónica survey has identified some who stand out from the rest – the 11 percent of survey respondents who comprise a group defined as the “Millennial Leaders.”
The Millennial Leaders are those respondents that strongly agree they are on the cutting-edge of technology, believe they can make a difference in their local communities, and believe they have opportunities to become entrepreneurs in their country or develop and bring an idea to the market.
“The Millennial Leaders are those who are most likely to drive change through their use of cutting-edge technology, participate in solving local and global challenges and strive for career leadership,” said José María Álvarez-Pallete, Chief Operating Officer of Telefónica. “They represent the greatest potential of their generation to improve our society and evolve into the global leaders of the future. The challenge we face as a society is how to shift the 11 percent to become the majority of Millennials.”
India has one of the largest concentrations of Millennial Leaders in the world. Twenty-two percent of Millennials surveyed in India can be described as Millennial Leaders, compared to 11 percent worldwide. There is a very small gender gap among Millennial Leaders. Of Indian Millennial men, 23 percent are Millennial Leaders. Twenty-two percent of Indian Millennial women are Millennial Leaders.
While 48 percent of Indian Millennials surveyed say that technology has been one of the factors that has most influenced their lives, 56 percent of those Indian Millennials identified as Millennial Leaders believe technology has been a key influencer. One-third (33 percent) of Indian Millennials believe they have an excellent personal knowledge of and comfort level with technology, 60 percent of Indian Millennial Leaders say this.
Eighty-four percent of Indian Millennial Leaders believe that making it to the top of their career is very important compared to 75 percent of Indian Millennials. Seventy percent of Indian Millennials say that it is very easy or somewhat easy to make the progression from school to the workplace, compared to 80 percent of Indian Millennial Leaders.
Millennial Leaders are civically engaged and use technology to keep themselves well informed. Fifty-eight percent of Indian Millennial Leaders say they always participate in their country’s political process, compared to 44 percent of Indian Millennials, and 79 percent strongly agree that technology has made them better informed about political issues in their country, compared to 59 percent of Indian Millennials.
New Gender Gap Emerges in the Views of Technology in India
The survey points to a new gender gap in how men and women in India and globally view their use of technology and its impact on their lives. For example, 32 percent of men consider themselves on the cutting-edge of technology, compared to 27 percent of Indian women.
Thirty-seven percent of Indian Millennial men describe their personal knowledge and comfort with technology as excellent, compared to 29 percent of Indian Millennial women. Indian Millennial men also believe more strongly that technology has been influential in shaping their outlook on life than Indian Millennial women (54 percent of men compared to 43 percent of women).
The survey also provides a fresh look at Indian Millennials’ views on a broad range of current issues:
· Sixty-one percent of Indian Millennials say they are very optimistic about their future, compared to 32 percent worldwide.
· Fifty-five percent believe the region’s economy is headed in the right direction, compared to 50 percent worldwide.
· Less than two-thirds (62 percent) think the global economy is headed in the right direction, compared to 48 percent worldwide.
· Over two-thirds (69 percent) think outsourcing is good for their country’s economy, compared to 48 percent worldwide.
· Sixty-nine percent believe globalization creates more opportunities for all, compared to 47 percent worldwide.
· Eighty-six percent believe their quality of life is better now than it was for their parents’ generation, compared to 78 percent worldwide.
· Sixty-three percent expect to have enough money to retire comfortably, compared to 61 percent worldwide.
· Indian Millennials care about the environment, with 58 percent saying that climate change is very pressing, compared to 53 percent worldwide.
· Less open to different beliefs than their global peers – only 37 percent of Indian Millennials would marry someone of a different religion or with different religious beliefs, compared to 45 percent worldwide.
· A majority (58 percent) believe technology is the most important field of study to ensure personal future success, compared to 36 percent worldwide.
In alignment with the survey results that shed affirming light on the power of technology to affect societal change and empower this next generation of leaders and innovators, Telefónica believes the possibilities of technology should be open to everyone and is engaged in several significant activities that make a real impact on the lives of people and society. These programs include:
· Think Big Youth Program: Investing in the ideas and digital literacy of thousands of young people.
· Talentum: Creating job and digital learning opportunities for young people and university graduates.
· Wayra: Supporting young digital start-ups with a worldwide average of investing in a new start-up every three days since it launched operations and creating nearly three new jobs every day.
· ProNiño: Eradicating child labor in Latin America.
· Open Web Device Platform: New operating system developed with not-for-profit Mozilla to allow developers to produce apps with fewer resources.
The survey results will be discussed in-depth at the FT-Telefónica Millennials Summits: The Interactive Generation in Sao Paulo on 6 June 2013. For more information on the survey, please visit telefonica.com/millennials.
Survey Methodology
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East / Africa. Penn Schoen Berland conducted the survey from 11 January – 4 February 2013. Millennials from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Czech Republic, Egypt, France, Germany, India, Israel, Italy, Japan, Kingdom of Saudi Arabia, Korea, Mexico, Peru, Poland, Russia, South Africa, Spain, Turkey, United Kingdom, United States and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet. The global margin of error is +/-.9 percent. In India, 1,000 adult Millennials were surveyed with a margin of error of +/- 3.1 percent.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world. The company has a significant presence in 24 countries and a customer base that amounts close to 316 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
For more information about Telefónica, visit http://www.telefonica.com.
