Thursday, July 25, 2013

ETV Kannada Launches “Indian”

ETV Kannada Launches “Indian”
Photo By P.K.Ananth kumar
Have you ever lived in the cold of Leh Ladakh and eaten thukpa, or experienced a dry throat that craves water while travelling on a camel in the desserts of Rajasthan? If not, then get ready to experience all this and more as ETV Kannada brings to you a first of its kind adventure reality show – ‘Indian’ that will explore seven states in India through the eyes of fourteen Kannadiga contestants. Depicting incredible India on an impossible journey, the show explores the various facets of lifestyle, culture, tradition, dialect & food discovering the true colours of different parts of India. With an aim to bring about unity in diversity, these contestants, a mix of seven boys and seven girls will return home not just as Kannadigas but as complete Indians. Hosted by Akul Balaji and produced by Colosceum Media, the show will premier on 12th August and will air every Monday to Friday from 8pm to 9pm.

Talking about the show, Ravish Kumar, Executive Vice President, Viacom18 & Business Head – Regional Channels, ETV Kannada said, “After Bigg Boss took Karnataka by storm, we needed another format that would keep our viewers hooked. 14 people camping in one Bigg Boss house generated so much valuable content, so when 14 contestants camp for 14 weeks across India we hope that the content will be just as compelling and intriguing.”

Parameshwar Gundhkal, Programming Head, ETV Kannada further added saying, “Indian is a show that is an exhilarating combination of travel and adventure that would appeal to all age groups. The show will be shot across the length and breadth of India, touching 7 states that include J&K, Gujarat, Rajasthan, Punjab, Maharashtra, Tamil Nadu and Kerala. With Akul Balaji hosting the show, we have the perfect ensemble in place and the show will air at the 8pm primetime slot.”

The host of the show Akul Balaji said, “I have always been fond of travelling and this reality show really excited the adventurous streak in me. Getting a chance to explore the variety a country like ours offers will be a joy and I look forward to the start of the shoot.”

The participants will be from various parts of Karnataka, who are also from different walks of life. The team reaches a new state every alternate Monday, exploring the region with various native activities or tasks that will mirror the cultural diversity of the state. Tasks range from a wide array of activities like preparing a delicious savoury famous in Gujarat to draping the traditional turban of Rajasthan etc. Each task is tailor made to suit the particular city thus, challenging the intellectual skills, motor skills, additive powers and most importantly one's knowledge of the diversity found in a country like ours! The best performer wins immunity on Friday that ensures that the participant is given an advantage on the elimination day while the weak performers for that task are voted out.

This show starts in Laddakh and ends in Kanyakumari over a period of fourteen weeks and 98 episodes. Contestants are made to stay in a state for ten days where they witness the uniqueness of the area and are acquainted to the various nuances of the state, returning home not just as a Kannadiga but as a complete Indian.

So what happens when the contestants from Karnataka are given an opportunity to experience the varied cultures, customs & the very way of life of people of the other regions? Starting August 12th, awaken the adventurous streak in you and tune into ETV Kannada every Monday to Friday at 8pm.

About ETV Kannada
ETV Kannada is part of Prism TV Private Limited Group and launched on December 10, 2000. A family entertainment channel that thrives to entertain its viewers through distinctive and differentiated content, ETV Kannada matches the heritage of the rich Kannada culture with qualitative and innovative programming. Some of our flagship shows have been programmes like Papa Pandu, Silli – Lalli, Manvantara, Muktha, Mudalamane, Mahanavami, Muktha Muktha, Ninnolumeyindale, Shubhamangala, Dance Karnataka Dance League, Bigg Boss, Mane Munde Mahalakshmi, Puttagowri Maduve, Lakshmi Baaramma and Charanadaasi amongst many others.

About Colosceum Media Pvt. Ltd

Colosceum Media Pvt. Ltd. is in the business of conceptualization and creation of multimedia assets and IPs. Fast emerging as one of India’s leading independent multi-genre producers it offers content development expertise for Television & Filmed entertainment as well as consulting, strategic and research advisory services to clients. Within a short span of time Colosceum has developed a strong body of work in Indian Television producing some of India's top rated shows in diverse genres from family dramas, game-shows, mythological, reality series across Star Network, Imagine, Unilever, MTV, DD, Group M, Channel V and Colors to documentaries & short formats for international networks such as NHK Japan, Caldecott Singapore.