This year’s campaign is being launched by means of a watchword ‘GANPATI BAPPA MORYA, DHARTI MATA MORYA’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. The initiative has found support from leading celebrities including Actress Kajal Agarwal, Singers Sunita and Baba Sehgal among others who felt the need to implore people to treat our environment more thoughtfully. All celebrities donated newspapers, which will be used to make paper mache idols during the festival. Donating newspapers is a small yet significant step in the right direction to spread the message on celebrating the festival with an eco-friendly approach.
Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social insight towards making one of India’s largest and most popular festivals healthier and not wasteful.
The launch saw eminent celebrities such as (to add names) show casing their support. Big Green Ganesha 2013 is being powered by Penna Cements in association with TNR Views. The campaign will be promoted through a high-decibel 360-degree marketing plan covering various multimedia platforms ranging from on-ground, television, radio, outdoor, and digital outlets reaching out to 9 lakh listeners over a period of 30 days offering unique integration opportunities for brands.
Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “It’s a pleasure to launch the 6th successive edition of the BIG Green Ganesha Campaign, which has been a hugely popular and immensely successful campaign. The campaign comes as a fresh reminder of change for all. The aim is to spread awareness about saving the environment, which will resonate through the campaign. The donation drive is a significant move since it educates the community and draws their support in order to create a healthier environment. I thank all our partners for the support that has helped make this campaign bigger, better and healthier each year”.
Reliance Broadcast Network: Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the region. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; and BIG PRODUCTIONS - the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com
