.jpg "KWH Mirka announce the launch of ‘OSP’ (Optimized Surface Preparation System)")
Vice President MIRKA Asia – Pacific Mr. Vinay Mathur along with Ms. Nina Nyman: Global Chief Marketing Officer – KWH MIRKA, Manoj Soni : Managing Director – MIRKA India Pvt. Ltd & Ulf-Peter Astrand : Global Product Manager Automotive Refinish Trade launched the product and spoke about the brand Mirka and its India plans.
‘OSP’ (Optimized Surface Preparation system) is designed to significantly reduce repair times and costs and therefore both improve the business profitability of a car repairer and customer satisfaction of the car owner by turning around a vehicle sent in for repair much faster than any conventional system. OSP is the first of its kind in the world was launched globally at the Automechanica trade fair in Frankfurt this year and is slowly being rolled out across the Globe, with India being the second country after Mexico to have a full-fledged release.
The system which consists of unique abrasives (numbered 1, 2, 3, and 4) a special tool which is like a conventional sanding block, but is a special Orbital sander along with an industrial vacuum unit all mounted on a special 5 s trolley shrinks the repair area by well over 20% compared with conventional repair techniques currently in use. This results in reduced labor and in a significant saving of subsequent paint consumption (because of the smaller repair surface) resulting in a car repairer improving his profit significantly.
The launch also witnessed the 3rd Edition of PACT in Delhi presented by Mr. Vinay Mathur : Vice President MIRKA Asia – Pacific. PACT (Partnership through Advanced Commercial & Technical training) is a global program carried out by MIRKA for different Industrial sectors including Automobile Refinish Trade (Body Shops), OEM, Wood, Construction & Decoration, and General Hardware. PACT looks to throw light on various elements such as Global Trends, Global Best practices, Technology, Improving Profitability.
According to Mr. Manoj Soni the Managing Director of Mirka India the plan is to selectively launch this state of the art system only with high volume body shops since they would be the ones able to realize its full benefit.
About MIRKA:
MIRKA was founded in 1943. Holding decades of experience and a strong commitment to product development Mirka is a world leader in abrasives technology innovation, offering a complete range of technically superior, high quality abrasives, innovative design tools, supplementary products and complete sanding systems. Mirka . Headquartered and produced in Finland, Mirka is a globally expanding company with subsidiaries located in Europe, North and South America and Asia. It has more than 90% of our products that are exported and sold in more than 80 countries. Decades of experience and a strong commitment to product development has seen Mirka become a pioneering specialist in flexible abrasives and products that allow for true dust-free surface finishing.
