Thursday, October 31, 2013

Medinn Belle has signed on superstar Juhi Chawla

One  of   India’s  leading   and  fastest  growing  health  supplement Company, Medinn Belle has launched a special product a new health supplement for Children, To endorse its revolutionary new health supplement for Children “ Endura Kidkilos.”  Medinn Belle, has signed on superstar Juhi Chawla,

Endura Kidkilos is the latest offering from the stable of Endura – India’s trusted brand of health supplements. The recently launched Endura Kidkilos is packed with all the essential nutrients for kids within the age-group of 3 -10 years. But in addition to providing all the necessary minerals, vitamins, carbohydrates, fats and protein to kids, it also ensures that they gain and maintain the right weight as well. Researched and scientifically tested Endura Kidkilos has been developed keeping in mind the activities and dietary patterns for kids. The product development team behind this product includes qualified and experienced doctors and dieticians.

The marketing team of the brand has identified mothers as the primary target audience for its communication endeavors. That’s simply because in almost all the Indian households it is the mother who shoulders the responsibility of looking after the child’s health and growth. So if a child is too skinny or lean, below the normal average then it is the mother who’s blamed. This is an insight, with which, the brand endorser, Juhi Chawla, completely agreed. She said that as a mother, she goes through her share of concerns and care. So it was this strategy that convinced her to come on board.

Juhi Chawla said that before signing the agreement, she conducted a thorough   research on the product and its ingredients herself, just to be sure of its efficacies and that it is in fact that good for the children.

Available at: All Leading Retail & Medical Stores, All over India

The price of Endura Kidkilos is Rs. 290 for 250gms and Rs 525 for 500gms.