Innovator, MIT Media Labs, Boston and Mr. Vijay Ghadge, COO, Go JaVAS comprised of the Jury.
The idea behind the design hack emerged from Jabong’s pro-active engagement to a tweet by a customer talking about over-sized bags being carried by the courier teams which deliver for e-commerce firms. Though this is a challenge for the courier delivery (logistics) companies, Jabong decided to take lead and crowd-source innovation on an improved design which is more efficient, easier to carry and fashionable!
Courier services have had to evolve in the last 2-3 years for serving e-commerce. The fast turn-around-times, different sized packages, time scheduling of deliveries, Cash collection on delivery and increasing service expectations at the doorstep are aspects attached to the delivery part, which was not an expectation pre e-commerce. All these are very recent and every delivery company is currently focusing on them and improving.Speaking on the occasion of this unique event, Jabong Co-Founder and Managing Director, Mr. Praveen Sinha said, “Our team is inspired to constantly innovate and push the boundaries to emerge with incredible customer experience. We are constantly making our processes more efficient to build the best and the biggest fashion destination in India. Last mile delivery is important. Our intention is to evolve the entire ecosystem and create more customer WOWs. WE are committed to lead the way to better working conditions across the sub-continent’s vast supply chain. The design hack is a step towards crowd-sourcing innovation to push the boundaries and evolve the e-commerce ecosystem. With this initiative and many more to come, we would like to engage our customers in a deeper relationship.”
