Wednesday, February 13, 2013

Infibeam Launches Its First Ever TV Advertising Campaign!


Infibeam Launches Its First Ever TV Advertising Campaign!
It’s Infibeam official, the online shopping company which already hit a major milestone of more than 3 million customers online and 7 million hits on its site this month, has launched a brand advertising campaign. The ad will go live on most of the popular video sites, news and movie channels.

 Talking about the big leap, Mr Vishal Mehta, Founder and CEO of Infibeam, says, "Since launch, we put our money in building a great online retail experience and providing free shipping across India. We worked on optimizing our Supply Chain efficiency and passed savings to our customers through lower product prices. More of our money will continue going into building products. We are using TV ads for the first time to inform customers about our offering. We are certain that with higher reach, more and more consumers will make use of our products and services for their retail purchases."



The interesting thing that one will notice in the Infibeam commercial and that is Amruta Mukherjee, fondly known as Pihu (the cutest character from Bade Achhe Lagte Hai fame), wearing cute pink dress and talking like a prodigy!!!

Why the gorgeous Pihu and not any big star! Answering this, Mr Mehta says, "Pihu is not just any kid, she is the most loved kid on TV today. She is innocent yet smart and sharp.  She has a huge reach and can easily relate to all genre of people - that’s what Infibeam signifies as a shopping destination".

 Watch Videos:

http://youtu.be/icdGKwkomy0
http://youtu.be/MEOHtw1tr8w
http://youtu.be/T2HL7AQisF8
http://youtu.be/IyokqYpRbO8

It’s time to spread the smile with Infibeam.com!

About Infibeam.com:-

Infibeam.com is India's leading ecommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam recently launched Buildabazaar.com, a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology and payment and data infrastructure to create a store within minutes.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 350 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and ecommerce.