The brand campaign captures the true spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s unique and distinctive features like Voice Messaging, Group Chat, Moments & special Emoticons in an exciting, innovative and engaging manner.
With a bundle of innovative features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other. WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button. ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.
WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat’s daily users have grown 5 fold in the last 1 month.
WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.
The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.
About WeChat
WeChat is an innovative mobile social communications application designed for smartphone users. WeChat is free for downloads from app stores running on iOS, Android, Symbian, BlackBerry and Windows Phone operating systems*.
WeChat users can add friends by a wide range of innovative actions and methods, including scanning QR codes, connecting users’ Facebook profiles and phone books and activating location-based functions such as “Look Around” and “Shake”. This application enhances social interaction by supporting exchanges of text, voice and video, emoticons, and photos with their friends over data networks. Users can choose to communicate on one-on-one, or within their closed social network through “Moments”.
For more information and application download, please visit www.wechat.com
*Some features may not be available for certain operating systems due to the product development cycle.
