#Amazon rolls out designed studio-on-wheels for #SMEs

Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time and experience the benefits of launching an online business.

#Amazon rolls out designed studio-on-wheels for SMEs pic.twitter.com/tDHRfnPWfU

— Press Release Watch (@PrReleaseWatch) February 27, 2016

Talking about the concept, Gopal Pillai, Director & GM, Seller Services, Amazon India said “Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.”
Amazon.in also recently launched a lending program for sellers through an independent, third party partner to offer secured & unsecured loans to sellers from 5 lakh rupees to INR 2 crores at very competitive interest rates.

#Amazon to acquire #EMVANTAGE Payments

Amazon will acquire EMVANTAGE Payments Pvt. Ltd., a privately held company that offers services in the area of online payments. EMVANTAGE has developed a series of payment solutions including a payment gateway, mobile payment solutions and pre-paid card solutions. The acquisition of EMVANTAGE will help Amazon accelerate the development of convenient and trust worthy payment solutions for customers and the ecommerce industry in India. As part of this acquisition, EMVANTAGE's employees will join Amazon's payments team to develop innovative payment products and solutions specifically for the Indian market.

#Amazon to acquire #EMVANTAGE Payments pic.twitter.com/wfcT4qylws

— Press Release Watch (@PrReleaseWatch) February 16, 2016

"We are laser focused on providing customers in India with a convenient and trust worthy shopping experience" said Srinivas Rao, Director Amazon Payments India "Emvantage is a valuable addition to our team as we accelerate our payment offerings, ensuring the best in class online payment experience anywhere that customers shop with us.”

Subject to customary closing conditions, the acquisition is expected to close in the first quarter of 2016

Now Kannada books available on #Amazon.in

On the occasion of the Kannada Rajyotsava Diwas  Amazon.in has announced the launch of its Kannada Books, Movies and Music store. More than 7300 books, 4700 movies and 2500 music albums are currently available online.

Now Kannada books available #Amazon.in pic.twitter.com/wnCdXSmygJ
— Press Release Watch (@PrReleaseWatch) November 4, 2014

“The Kannada Rajyotsava is the time when the entire state celebrates the legacy of its rich culture,  festivals and architectural elegance. To commemorate this day, Amazon.in has launched the new Kannada books, movies and music store on its marketplace. This new store provides an easy & convenient access to literary works, music and popular movies in Kannada for our customers across India who need not feel deprived of enjoying them from anywhere in India,” said Samir Kumar, Director Category Management, Amazon India.

#Amazon may wind up operations in #India and #China

In a regulatory filing to the US Securities and Exchange Commission (SEC) Amazon has said it sees "substantial uncertainties" in interpretation of Indian laws, which could impact its business in one of the world's fastest-growing multi-billion dollar online shopping market. It expressed similar views on rules in China as well.
"Our Chinese and Indian businesses and operations may be unable to continue to operate if we or our affiliates are unable to access sufficient funding or if China enforces contractual relationships with respect to the management and control of such businesses," it added.
Amazon is facing trouble from tax authorities in Karnataka. Tax department in Karnataka has served notices to the third-party vendors of Amazon India and ordered them to stop storing their products at Amazon’s warehouse, called Amazon Fulfilment Centres, near Bangalore.
According to tax officials of Karnataka, merchants cannot register Amazon’s warehouse as their additional place of business under the current tax laws. The particular issue relates to the tax liability as the state tax authorities reckon Amazon is acting as a 'dealer' and needs to pay value added tax in the state.

Launch of GOQii Life on #Amazon.in

GOQii Inc today announced the exclusive launch of GOQii Life on Amazon.in. The GOQii Life service is the world’s first offering that combines an advanced fitness tracker, a mobile app and a personal coaching service for fitness enthusiasts.

At launch the GOQii plan includes the proprietary GOQii band, the GOQii Personal Coach service and the GOQii app. The app is available for both Android (+4.3 version) and IOS (6.0+). The GOQii pack is exclusively available on Amazon.in and at starting price of Rs. 3999/-

The GOQii ecosystem provides its users a holistic system by providing them a wearable fitness tracker along with personal coach, backed by world-class experts, and a way to embrace social philanthropy by converting “steps” into Karma Points,GOQii’s virtual currency to support the user’s social cause of choice. It also adds a social media angle by allowing users to interact with other GOQii users within the app through a social interface.

The mobile app inbuilt in the new GOQii Life is backed by some of the world’s renowned fitness experts and coaches like Kendra Markle, behavior experts from Stanford and Luke Countinho,  Leading nutritionist and ‘International Collaborator ‘with the University of Yale, Griffin – Prevention research center, CT, U.S.A thus enabling customers an easy access  to a personal trainers who  interact with customers one-on-one via the App, keep them motivated and on course to achieve their fitness goals.helps the person stay motivated and keep on course to get fit.

Narayana Murthy's VC firm plans India JV with Amazon

Media reports suggests that Infosys Ltd co-founder N.R. Narayana Murthy is close to entering into an e-commerce joint venture in India with Amazon.com Inc through his investment firm, Catamaran Ventures, a leading Indian business daily has reported.Catamaran confirmed the planned venture with Amazon Asia, the business daily reported on Thursday.
Catamaran Ventures will hold a 51 per cent stake in the business, as required under India's foreign direct investment rules, the newspaper reported, citing sources.

Amazon football merchandise for #FIFA World Cup

Amazon.in has launched a special Football Fever store as part of its Sports, Fitness & Outdoors store that includes exhaustive football merchandise.
The Football Fever store at Amazon.in has specially curated the football merchandise of different teams under the selection Cheer for your favorite team section. Football fans will be spoilt for choice with an array of merchandise of some of the iconic teams like Brazil, Argentina, England, Germany, France, Portugal, Spain, Netherlands and others. They can now grab not only  their favorite team jerseys & shorts for both adults and kids but also football studs as well as some interesting merchandise like posters, coffee mugs, wall hangings, laptop and mobile covers, video games and books, featuring popular football players and country colors from brands  like Nivia, Cosco, Nike, Adidas, Vector-X & Puma.

Amazon.in marks its entry into Apparel with Women’s Ethnic wear

Amazon.in announces its first move into Apparels with the launch of ethnic and Indo-western wear for women on www.amazon.in.  With over 12,000 contemporary & traditional styles from over 90 apparel brands offered by private labels  and national & regional retailers, there’s a lot in store for the quintessential Indian women of today. It also announced the launch of a dedicated Sunglasses store with the largest selection of more than 2800 styles catering to men, women and kids, across all ages, occasions and price ranges.
With a vast selection of Fashion Jewellery, Watches, Beauty products, Handbags, Clutches , Shoes and now Ethnic Wear and Sunglasses, Amazon.in offers a compelling fashion & lifestyle shopping destination for women.
 “With the launch of women’s ethnic apparel and sunglasses, we now offer our women customers, the season’s hottest fashion picks on their fingertips. With our vast selection of fashion products’ line, trend insights, customized product recommendations in addition to our quick & fast delivery services and easy returns policy, women now have enough reasons to shop till they drop on Amazon.in,” says Vikas Purohit, Category Leader- Fashion, Amazon India.

The Ethnic Store at Amazon.in
The Ethnic Store at Amazon.in brings together ethnic and contemporary Indian weaves in sarees, salwar suits, kurtas and more. The Vintage Glam collection brings together sarees in zari, net, velvet & shimmer; The Art from the Loom collection presents back-to-the-root handloom sarees created by Indian weavers; Summer Brights is an ensemble of kurtas in summery hues that redefines the boho chic style; and the Nine inch border collection curates anarkalis with contrasting borders, broader than ever which is in great demand this season.  These trend call-outs have been put together by designer Narendra Kumar, also the Creative Head - Fashion at Amazon India.
The store offers selection from a host of cities like Bangalore, Hyderabad, Chennai, Jaipur, Surat, Mathura, Coimbatore, as well as from the more popular cities of Mumbai and Delhi. The Ethnic Store brings together trend focused brands like Soch, BIBA, W for Woman as well as certificated labels like Aheli that offer pure silk sarees certified by the Silk Board of India. From everyday wear brands like Anahi and Karigari from the house of Arvind, to occasion wear lines from retailers like Chhabra 555 and Kalasanskruti the store caters to the various tastes and preferences of women in clothing. Customers can shop by a varied range of styles like the one minute cocktail saree, asymmetrical hemline kurtas, and anarkali kurtas across the widest price range.
“We have partnered with Hands of India (HOI), a Vrindaban-based organization that works with over 30 artisan groups in various rural areas of India to offer hand-woven lines in pure cotton and silk weaves like Bhagalpuri, Chanderi, Mangalgiri, Bandhej (tie & dye), Bengali Kantha, Rajasthani Kota and more, embellished with traditional and folk embroidery”, adds Vikas
To enable easy choice Amazon.in has made browsing through the large variety of offerings easy with navigational features that allow consumers to sort products by price, brand, colours, size, occasion, style, sellers, and special offers. The detailed product descriptions about fabric composition & genuineness, weave, embroideries, wash care as well as size guides help customers take a well-informed buying decision.

Amazon India launches Self-Registration and Assisted Shipping service for sellers

Amazon Seller Services Private Limited today announced the launch of two new capabilities, Self Service Registration (SSR) and Amazon Easy Ship for sellers in India. SSR provides sellers an accelerated and friction-free path to Selling on Amazon and with Amazon Easy Ship, sellers can leverage Amazon’s investments in logistics to have their orders on amazon.in shipped straight from their own warehouses.  This will help them to improve their delivery experience and to scale and grow their online business cost effectively and profitably.

With these two new capabilities, coupled with the existing globally recognised offerings of Selling on Amazon (SOA) and Fulfilment by Amazon (FBA), Amazon.in now offers the most comprehensive suite of services that sellers of all sizes across India can use to go online on www.amazon.in and sell more and earn more.

“We are invested in making sellers successful; continually looking for ways to do the heavy lifting for them; and enabling them to sell more and make more money. With Self Service Registration and Amazon Easy Ship in addition to Selling on Amazon and Fulfillment by Amazon, sellers can now not only tap into the online channel easily and quickly and  offer customers across India a delightful experience, but also see higher sales and profits and thus grow their business online ,” says Amit Deshpande, General Manager and Director Seller Service, Amazon India. “The initial response to Amazon Easy Ship, has been extremely encouraging. Within two weeks of adopting the service, our sellers have seen an average of  30% growth in sales,” he adds.

“We are relentlessly focused on offering the largest and widest selection of products to our customers. The launch of Self Service Registration and Amazon Easy Ship is another step towards fulfilling that commitment. We hope   to empower and encourage millions of retailers in India to sell online and enable our customers to find, discover and buy anything online”, says Amit Agarwal, Vice President and Country Manager, Amazon India. 

Amazon Self Service Registration (SSR), enables sellers- irrespective of their size, location and size of catalogue, to self-register on the Amazon marketplace and start selling within a day without any third party intervention, making the process quick, easy, and transparent. Sellers can register on Amazon.in by visiting the Selling on Amazon section on services.amazon.in and clicking on the “register now” button. FAQs have been provided at each step to guide on how to self-register.  Sellers can even sign-up for Fulfillment by Amazon (FBA) through this channel. Currently the service is open for  sellers across categories like books, music, movies, video games (games and consoles), mobiles and tablets, computers & accessories, camera, audio & video electronics, home and kitchen (except large appliances), toys, sports, fitness & outdoor and  luggage.

“Our  trials of SSR over the last few weeks  saw  thousands  of sellers register from across India in a couple of days including places like  Ladakh, Darbhanga, Bhilai, Karur, Panipat, Anand, Aurangabad, Udaipur and many more places,” Deshpande further adds.

Amazon Easy Ship, is an assisted shipping service that delivers a worry free shipping experience for  sellers shipping products from their warehouse to buying customers.  With Amazon Easy Ship, sellers can manage both prepaid and COD orders.  All that the seller has to do is pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics collects the shipment and ensures that the product is delivered to customers in 2-4 days. Sellers benefit from low shipping rates, pre-paid and COD orders, shipment pickup, fast delivery and automated shipment tracking. Customers benefit from track-able shipments, option of placing COD orders and faster and predictable delivery times.

"Amazon’s Easy Ship Service has done wonders for our company.  It enabled us to offer COD  and order traceability to our customers  which is significant in India. As a result we have seen a 60-70% increase in our daily sales. I must say that the service is fairly easy to use- for scheduling, label printing, pick up, automatic updates of the Airway Bill number, fast shipping and detailed tracking. We love it when our customers get their orders with 24-48 hours thanks to Amazon Easy Ship”, says Mahesh Kumar , Proprietor, iKitPit, a consumer electronics retailer from Delhi.

Amazon Easy Ship is available through Amazon Logistics which will use a combination of its own delivery network and its partnership with commercial logistics providers in India; it is enabled for sellers in more than  30 cities including New Delhi,  Gurgaon, Faridabad, Noida, Ghaziabad, Mumbai, Thane, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Jalandhar, Vadodara, Amritsar, Patiala, Kolhapur, Nagpur, Mysore, Vellore, Salem and more.

Globally, over 2 million sellers use Amazon’s platform to grow their business.  In India, Amazon.in now has three services for sellers –Selling on Amazon, Amazon Easy Ship and Fulfilment by Amazon. With Self-Service Registration sellers can register and start selling on Amazon in a day and benefit from these services. These services coupled with SMB Accelerator - an ongoing program aimed at helping SMB’s succeed online - make Amazon India the only online marketplace offering a suite of services that addresses distinct seller needs and helps them create a growing, profitable and  scalable online business.

Selling on Amazon provides businesses of all sizes a compelling sales channel with a nationwide reach, with no product listing fees, no upfront costs of creating a website or setting up a physical store and secure payments infrastructure.

Fulfilment by Amazon is an add on service to Selling on Amazon, sellers can store their products in Amazon’s warehouse; and Amazon packs and deliver the orders to customers, provides customer service and handles returns. Amazon has created one of the most advanced fulfilment networks in the world. FBA is a pay-as-you-go service and over 75% of units shipped are via FBA in India. Sellers take advantage of Amazon’s investment in technology and innovation and are able to offer their customers guaranteed one day and two day delivery, cash on delivery, easy returns and Amazon’s renowned customer service including 100% purchase protection supported by Amazon’s A-Z Guarantee.

The SMB Accelerator program assists sellers who want to get online but do not have know-how or skillset yet. Amazon helps these sellers by training them on how to use a digital platform; take images, create digital catalogues and trains them on managing and fulfilling orders. They have the option to use Fulfilment by Amazon, Amazon Easy Ship or third party couriers.

Customers on www.amazon.in can shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoors; Health & Personal Care products; Shoes

Customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 185,000 products fulfilled by Amazon.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhone, iPad and Android devices. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

Amazon.in Launches Home and Kitchen Store

Amazon.in today announced the launch of the Home and Kitchen store on its marketplace, www.amazon.in.  This festive season, customers in India can avoid the shopping rush and traffic jams; and shop from the convenience of their homes while enjoying significant savings from one of the largest collections of home and kitchen products  that includes everything from small appliances to kitchenware; dining to home furnishings; home décor, home organization and more.
 “We are very excited to offer a vast selection of home and kitchen products at significant savings in time for the festive shopping season,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “The launch is a continuing part of our mission to build a place where customers can come to find and discover anything they might want to buy online.”
Customers will find the small appliances and kitchen products section on the store an ideal shopping destination for Dhanteras this year with over 6000 products for every taste ranging from pots and pans sets, kitchen tools, dinnerware, juicer mixers, kettles, air fryers, irons and vacuum cleaners. Additionally, shoppers can enjoy a 20% saving on select small appliances.
Sanjeev Kapoor, renowned Chef and Director of Wonderchef, one of the brands available on Amazon.in said, “Wonderchef brings to you products that help you to cook healthy, tasty food more conveniently. All Wonderchef products stand for superb quality backed by reliable Wonderchef Guarantee. I have personally handpicked every product to give you years of cooking pleasure.  And now with these available on Amazon.in, I am assured we will be serving you, our customers, better and faster to bring health and happiness to your family”.
The 21,000 plus products in the home décor and home furnishing sections on Amazon.in makes for a convenient family shopping experience to pick and choose the new look for your home. The selection ranges from bed sheets, duvets & comforters, curtains, towels and bath accessories to art print & posters, wall clocks and home décor accents. Shoppers will find a whole host of interesting and unique products from a beautiful hand painted Warli terracotta pot to an ornate marble elephant from The Bombay Store, a Hanging Diya set from Borosil to a colorful Hookah from Basement Bazaar, a Bonsai Frangipani plant from Four Walls to a four piece bath set from Umbra. The selection is wide and varied.                
To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product descriptions, options to shortlist products by features, customer reviews from Amazon.com as well as personalized recommendations.
Customers can now shop from several retailers and more than 150 brands including Phillips, Bajaj, Morphy Richards, Panasonic, Black & Decker, Bombay Dyeing, Swayam, Tescoma, Wonderchef, Oxo, Lock n Lock and Rubbermaid, in one convenient place.
As with all purchases on Amazon.in, customers can benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.
With several retailers including Croma, Tradebazaar, Premium Homeware, BedBathMore, Wonderchef, Maspar and Borosil using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and free delivery with no minimum value on all orders Fulfilled by Amazon.
With the launch of this store, customers can shop with ease and confidence on Amazon.in from over nine million books, over 130,000 products from hundreds of brands, and more than 1.9 million eBooks from a continually growing pool of retailers.  Products on Amazon.in range from;  Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography;  Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances;  Health Care Devices; Watches; Fashion Jewellery; and now Home and Kitchen.
Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class selling  platform.
Products on Amazon.in range from;  Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography;  Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances;  Health Care Devices; Watches; Fashion Jewellery; and Home and Kitchen.  It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon.in makes its debut in fashion and lifestyle

Amazon.in today announced its entry into the fashion & lifestyle categories with the launch of two new stores: Fashion Jewellery and Watches. The collection on www.amazon.in featuring over 27,500 products from more than 180 brands and designers is the largest selection of fashion jewellery and watches in India – online or offline.

“We are thrilled to offer India’s largest selection of fashion jewellery and watches in one place, and bring the Amazon experience to customers – vast selection, low prices, convenient and trustworthy shopping,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “We are especially excited to start serving fashion designers and boutique stores of all sizes in India by providing them with nationwide platform to showcase their creations.”


Fashion up with Amazon.in
Customers will be spoilt for choice with the Fashion Jewellery store offering more than 22,000 styles and  stunning designs across necklaces, earrings, rings, bracelets, jewellery sets, anklets, cufflinks and more with prices starting at Rs. 49.
The store curated in close partnership with designers, stylists and merchants allows customers to conveniently shop a broad assortment of designs by different styles including Work, casual, Party, Ethnic, Formal, and more; by collections such as Peal, Silver, and Traditional; and even by Designers. This coupled with easy to use refinements enables customers to filter through the vast selection of choices and find the perfect piece that suits their needs for any occasion, style, and price point.

Narendra Kumar, renowned Fashion Designer and Creative Head, Amazon India, who has played a key part in putting together the collection, said, “ We have been very passionate about offering an eclectic collection. Designs range from international to tribal, from spunky to ethnic from established brands to new designers and all of these at great prices. Every month we will present a special trendy collection. Check out this month’s Haute new Ethno mod look with old and colourful pieces, where East meets the west.”

The specially curated Designer Store hosts an extensive and exclusive collection of jewellery from a broad spectrum of designers; Isharya, a California based designer  who  mixes Hollywood chic with Indian sensibilities;  ‘Valliyan’ by Nitya Arora,  a Mumbai based designer  whose pieces have a sculptural textured quality,  entirely handcrafted in India, and every piece is one of a kind;  Bansri, Mumbai based designer  featuring international couture styles;  ‘Maya’,  by Rosalind Pereira, Mumbai based designer  whose collection is inspired by Indian tribal designs;  ‘Made by M’,  by Mansi Choksi, funky designer pieces using myriad of stones;  ‘Dhora’  from  Jaipur based designers Aavriti Jain & Siddharth Daspan, showcasing Indian Karigari  with Indian designs;  ‘Karmik Kabira’ by  Delhi based designer Vandana Dewan, blending  modern architectural form with a splash of Art Deco boldness; and  ‘Raya’ by Vijetha R who fuses  contemporary style with traditional stone work. Designers and boutique stores of all sizes across India now have access to a national platform to showcase their creations and grow their business.

Commenting on the launch, Designer Nitya Arora from Valliyan  said, “ Costume jewellery is relatively new for Indian market and in my 5 years of experience I have tried to reach out & educate customers. My efforts have been limited by geographical boundaries and lack of strong avenues. Amazon.in is now opening avenues and markets for me and making it easy for me to reach out to so many people which I wouldn’t have been able to do otherwise. I am excited to showcase my products here.”

With over 130 brands including established brands like Gitanjali,  Peora, Diovanni, Pretty Women, Sia, Toniq and exclusive offerings from designer brands, the Fashion Jewellery store truly offers customers with unmatched selection and convenience

The Watches store offers the latest assortment of over 5500 products from more than 50 leading brands including Casio, Timex, Titan, Fastrack, Fossil, Esprit, Tommy Hilfiger, Sonata, Citizen, Disney, Diesel, DKNY, Guess and more. The collection features watches for men, women and children, across fashion, dress, casual, sports, and classic ranges. Amazon.in also has the largest collection of sports watches which include, running, outdoors, fitness and chrono sports watches.  Customers will find the curated Gift Selection especially convenient to find the perfect gift for anyone and for all budgets.

To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product information, options to shortlist products by styles, occasions, band materials, movement types, case shapes price, customer reviews from Amazon.com, and personalized recommendations. Customers can shop assured that all watches sold on Amazon.in come with a warranty applicable in India.

As with all purchases on Amazon.in, customers can shop with confidence and benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.  Customers will enjoy Free Delivery on all orders Fulfilled by Amazon and a no questions asked 30-day returns when they purchase from these stores.

With several retailers including Kamdar & Kamdar and Gitanjali using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.

With the launch of these two new stores customers can shop with ease and confidence on amazon.in from over nine million books, over 95,000 products from hundreds of brands, and more than 1.7 million e books from a continually growing pool of retailers and designers.  Products on amazon.in range from;  Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography;  Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances;  Health Care Devices; and now Watches and Jewellery.

Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class selling  platform.

Products on amazon.in range from;  Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography;  Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; and Health Care Devices. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon.in announced the opening of four new stores

Amazon.in today announced the opening of four new stores: Toys & Games, Baby Products, Personal Care Appliances and Health Care Devices on www.amazon.in. The company also announced that it will be launching additional categories including Home and Kitchen products in the coming weeks in time for Diwali shopping.
The announcement that comes three months after Amazon’s entry into India reiterates the company’s commitment to offer its customers a broad selection at low prices and a reliable and trustworthy online shopping experience. With the four new stores going live today, customers can now shop with confidence from an extensive selection of products across eleven categories including over 9 million books, more than 70,000 products from hundreds of brands, and over 1.7 million eBooks.
Commenting on the launch, Amit Agarwal, Vice President and Country Manager, Amazon India, said, "We are excited to launch four new stores today and expand selection on Amazon.in in time for the festive season. We look forward to delighting customers with broad selection, low prices, great convenience, and reliably delivery.”
Toys & Games and Baby Products:
The Toys & Games store  offers the largest online selection of toys in India, with over 8500 products from over 80 leading brands including Lego, Funskool, Hotwheels, Barbie, V-Tech, Ravensburger, Mellissa & Doug, Silverlit, and Maisto. Customers can find products for any age and interest, everything from preschool toys, action figures, dollhouses, stuffed animals, to board games, learning and education toys, and outdoor play sets.  The Amazon.in store also offers a unique selection of international best-selling toys for customers in India.
The Baby Products store features a selection of over 3,000 products including diapers & nappies, health & baby care, strollers, prams & car seats and nursing & feeding products from over 50 brands including Pampers, Huggies, Johnson & Johnson, Medela, Nuby, Himalaya, Pigeon, Hauck and Chicco. Parents will find the option of choosing diaper size and count on the diaper product page especially convenient to find the perfect diaper for her baby.
Personal Care Appliance and Health Care Devices
The Personal Care Appliances and Health Care Devices stores features more than 1100  products from over 60 leading brands including Philips, Panasonic, Omron, Accu-chek, Remington, Braun, J&J, and One Touch among others. Customers will find a broad selection of products for their unique personal care and health care needs, including the bestselling  trimmers, shavers, hair dryers and straighteners, blood pressure monitors, blood glucose monitors, weighing scales, massagers, pedometers, and more.

To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product information, options to shortlist products by features, customer reviews from Amazon.com, and personalized recommendations.

With several retailers for these categories including Croma, Vijay sales,  Mahindra Retail, Vividha, Toygully, Kidzoba, Redlily, Mom & Me (Mahindra Retail), Ofororange and Toyworld among others using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.

Customers can shop with ease and confidence across categories at one convenient place from the continually growing pool of 500 plus retailers. They can be assured of a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.
Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

Amazon.in launches Computers and Accessories store

Amazon.in today announced the launch of Computers and Accessories store for customers in India. Shoppers in India can now shop with confidence and enjoy hassle-free shopping with low prices across 7,000 plus products from over 180 brands: everything from the latest laptops, printers, routers, and external hard drives, to pen drives, keyboards, mouse and other accessories from leading brands such as HP, Dell, Sony ,Lenovo, Acer, Sony, Samsung, Logitech, Microsoft and Belkin among others.
To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product descriptions, options to shortlist products by features, customer reviews from Amazon.com, and personalized recommendations.
Commenting on the launch, Amit Agarwal, Vice President and Country Manager, Amazon India, said “We are excited to launch a dedicated store for computers and accessories, and expand selection on Amazon.in. We look forward to delighting customers across India shopping for products in these categories with broad selection, low prices, great convenience, and reliable delivery.”
Customers can shop with ease and confidence from more than 180 Computers and Accessories retailers in one convenient place and be assured of a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee. With several popular retailers including Croma, Vijay Sales, Compuindia.com and Gadgetsguru using Fulfillment by Amazon, customers get additional benefits of Cash on Delivery, delivery tracking to the doorstep, and free returns pickup. As a limited period promotion, customers will enjoy Free Delivery with no minimum order value on all orders Fulfilled by Amazon.
Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.

About Amazon.in
Amazon.in is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.com, Inc. is a Fortune 500 company based in Seattle who opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, amazon.com.br and now www.amazon.in.  As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; DVDs, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.