#Tata Sky launches scholarship for kids

Tata Sky has launched Scholarship for kids that can be availed through television. Author & motivational speaker Chetan Bhagat to promote the Tata Sky Scholarship Quiz.

Tata Sky subscribers will be able to participate in the quiz on 15th August’14 by simply answering questions on television, with a click of their Tata Sky remote control, from the comfort of their homes.
Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “The varied range of learning channels and interactive services for children on Tata Sky has been an apt medium to deliver edutainment and knowledge based content, as kids always grasp more from what they see and hear. Now with the Tata Sky Scholarship Quiz we look forward to quizzing and rewarding children across the country, for their vast exposure to educative content.”

Tata Sky will roll out scholarships worth Rs. 20 lakhs with top 10 winners being entitled to a scholarship worth Rs. 2 lakhs each. Tata Sky is also launching a kid’s campaign titled - ‘Ab Bachchey Seekhein TV se…’, conveying the fact that television is a good learning aid for children.

Chetan Bhagat said, “It gives me great pleasure to be associated with Tata Sky. Their unique edutainment platform gives a great opportunity for children to learn through television. The scholarship provides an impetus to fulfil their future dreams and aspirations.”

#FIFA2014: New Tata Sky ad campaign

Tata Sky, the leading DTH player in the country, launched its popular application Everywhere TV on PCs (laptops and desktops) on the eve of FIFA 2014. The Tata Sky ad campaign, announcing the launch of the app coincides with the most awaited football series of the year - FIFA World Cup 2014, which can also be viewed live on Tata Sky Mobile app.

Vikram Mehra, Chief Commercial Officer, Tata Sky said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the 2nd TV at home, thus allowing youngsters to watch late night football matches on their laptops with headphones without disturbing their entire family.”

#Tata Sky TV commercial enters Limca Book of Records

 Tata Sky, the leading Direct-to-home (DTH) service provider in India has bagged the Limca Book of Records 2014 for airing the longest TV commercial in Indian advertising history – Prison Break, which had a run time of 210 (3min 30 sec) seconds.

In today’s day and age, when airtime is being used sparsely by brands and creative agencies crib about tight time frames to deliver desired message , Tata Sky took a bold step by airing the longest ever TVC, to retain the creative impact and messaging of the story. Through this unique and long advertisement that was run on television, made Tata Sky the first ever DTH brand to enter the Limca Book of Records.

The TVC was conceived by Ogilvy & Mather who worked with Vivek Kakkad, Director – Curious Films to shoot the commercial with an international cast and crew in an actual prison in Hungary.
The TVC was based on the insight that people these days do not find any time to watch television. Tata Sky+ HD, with its recording feature allows busy people to record their favourite programs and watch them at leisure. In other words, it’s ‘For those who don’t have time to watch TV’.

The story revolved around a bunch of foreign convicts imprisoned in an Indian jail. These convicts conspire to escape when they realize that a cricket match is being played between India and Pakistan, assuming that the match would keep the Indian guards and the jailer occupied. But when the jailer and his men intercept their escape, the convicts are fumbled by what kind of Indian doesn’t watch such an epic match. That’s when the clincher kicks in – ‘a hard working Indian’, who with Tata Sky+ HD, can record it & watch it at his own time.

ICC World T20 cricket tournament on Tata Sky HD

Tata Sky, the leading DTH operator in India, brings all the exhilarating high voltage sports action this summer in complete high definition. With superior viewing experience and high picture quality, HD channels are surely the future of TV technology. For every sports enthusiast, sporting action available in High Definition makes sports viewing more thrilling. Tata Sky brings to you all the best sporting action from across the globe on Star Sports HD1, Star Sports HD2, Ten HD and Sony Six HD.

Today HD television sets are the highest sold category, the next wave of LED and 3D televisions are on the rise too. When each one of us enjoying HD viewing then the obvious icing on the cake is to ensure that you have the right HD set top box for the HD television. After all, your HD television needs HD channels to enjoy every sports experience. So why settle for anything lesser than the best!

With the ICC World T20 cricket tournament kicking off, Tata Sky has launched ‘Star Sports Premium HD’ an ad free premium HD service for its HD subscribers. The ad free slots will comprise of detailed and deeper analysis of the match and player bytes to keep the fans engaged with the on field drama. The service will be available from 21st March’14 till 6th April’14 (Free on 21st March for Tata Sky HD subscribers).

With ICC World T20 cricket tournament and The Formula 1 season underway. The Barclays Premier League, Spanish La Liga and the UEFA Champions League all reaching their climax and the FIFA World Cup kicking off this summer. This is the ultimate extravaganza for every passionate sports fanatic out there.

Isko laga daala toh life jingalala!

  ·  Star Sports HD1 & Star Sports HD2 are a part of South Sports Special
   ·  Sony Six along with Star Sports HD1 & Star Sports HD2 are a part of the Supreme Sports Kids
   ·  Ten HD is available on ala carte as combo Ten pack along with Ten sports, Ten Cricket and Ten HD that can be clubbed with any of the above packs
(HD access fee @ Rs 125 pm to any of the above)

Celebrate the festival of colors with Tata Sky Karaoke!

With winter neatly tucked up in the attic, it's time for people to come out of their cocoons and enjoy this spring festival.  Squirting colored water on friends, dunking friends in mud pool amidst teasing and laughter, getting merry on bhaang and reveling with companions is a perfect celebration for Holi.
Tata Sky makes this Holi even more fun with Tata Sky Karaoke. It’s a great way to get together with friends and celebrate and enjoy the festival with excitement. Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience.  A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities.
Tata Sky Karaoke provides for a perfect ambience to have a Holi house parties filled with music, colors and celebration. The music library is updated with new album packs keeping the customer updated about new music launches. Tata Sky Karaoke is the one stop shop for music entertainment for consumers this spring.
With the launch of karaoke service Tata Sky has again shown its capabilities to offer its subscribers something different and new thereby bringing the joy of karaoke to your living room.
 Salient features
·         A Karaoke mic along with 12 month subscription will cost Rs.1990
·         On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service
·         Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others

Isko laga daala toh life jingalala!

Tata Sky launches its popular application Everywhere TV for Android users

Tata Sky, the leading DTH player, has launched its popular application Everywhere TV for Android users. The application, giving Tata Sky subscribers access to view their favorite TV shows on their mobile phones was launched in October 2013 on the iOS platform.

Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky’s Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to avail Everywhere TV service, the subscriber will have to pay Rs. 60 pm.

Vikram Mehra, Chief Commercial Officer at Tata Sky, said, “The demand for Everywhere TV has been spectacular since its launch. People are spending a lot of time outside homes and are today experimenting with options to consume videos using different screens. Everywhere TV, is the solution to have easy access to all their favorite television shows on their mobile handsets, anywhere and everywhere.”

Number of downloads for Tata Sky’s Mobile app for Everywhere TV saw staggering heights with over 1 lakh subscribers within 2 weeks of its launch. Today it stands at close to 5 lakh downloads already. It was rated as the No.1 app on the Apple store in Nov 2013. The highest number of downloads have been recorded of close to 10,000 in a day.
Everywhere TV revolutionized the Pay-TV industry with its offerings on mobile handsets. Tata Sky is currently working on making Everywhere TV available on Android Tablets.

Tata Sky launches first ever DTH Karaoke service in the World

In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com.  This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.
Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.” 
Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience.  A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.
Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, "Hungama's relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers. Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."
Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment.  The service will be   available   from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.
 Salient features
·         A Karaoke mic along with 12 month subscription will cost Rs.1990
·         On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service
·         Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others
About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.
For more information on Tata Sky, visit www.tatasky.com

Ramayana tales will a part of Tata Sky’s interactive platform

Tata Sky, India’s leading DTH service provider brings Ramayana, the popular and timeless Indian epic once again on to television with a twist. Starting this month, the Ramayana tales will a part of Tata Sky’s interactive platform - Actve Music every Sunday.
Sunday timeslot for The Ramayana on Tata Sky’s Actve Music

•    8 AM- 10 AM
•    2 PM- 4 PM (repeat telecast)
•    6 PM- 8 PM (repeat telecast)

Tata Sky gives its subscribers an opportunity to relive a total of 1300 minutes of exhilarating audio entertainment of the Ramayana at convenient time slots throughout their Sundays with voice over’s from some of Indian cinemas most profound and famous personalities such as Anupam Kher, Naseeruddin Shah, Javed Jafri, Om Puri etc. The classic epic is divided into 120 episodes of 10 mins each which will be played on Bhakti Sagar channel every Sunday.

 Commenting on this unique introduction, Vikram Mehra, Chief Commercial Officer at Tata Sky said, “In today’s day and age every parent seems to be struggling to ensure that their child in the 21st century, should be aware of Indian history and religious folks, one way or the other. This offering ensures that customers from all age groups to enjoy the offering, relaxed on a Sunday with their entire family in the comfort of their homes.”

Tata Sky’s Actve Music has time and again revamped itself, catering to the likes of its subscribers, this time by introducing music genres such as Classical, Kannada Devotional, Spiritual Music, Blues and Jazz, English Hits & Classics. Actve Music’s USP continues to be a 24x7 music platform with subscriber’s choice of music with no ad-breaks, no RJ or VJ interruption. Now with the Ramayana on Actve Music subscribers have an enduring epic as new offerings to enjoy.

About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.
For more information on Tata Sky, visit www.tatasky.com

Tata Sky’s latest advertising platform is an innovative option for advertisers

Tata Sky has now opened the doors of its interactive platform (Actve Services) for advertisers to reach out to their relevant audience. Brands can now effectively reach out to segmented targets such as women & children based on their product & services.
Popularity of Tata Sky’s Actve Services have grown four-folds over the years as they were developed to cater to specific audience with specific services; such as Actve Fun Learn (for kids aging 1-10yrs), Actve English (for women and schooling children), Actve Cooking (for food lovers), Actve Vedic Maths (for quick and competitive techniques in exams) and Actve Music (for Hindi & English music lovers) being some of the popular ones. Companies can now run commercials or integrate brand communication in programs running on these platforms.
As a part of the on-going Corporate Social Responsibility (CSR) initiative of Google, they has chosen to air their  infomercial on an hourly basis on Actve Cooking and Actve English, which has the largest women viewership.
The Google videos explains the importance and basics of starting and shutting the computer, changing desktop background, searching information online, for women who are not exposed to the use of computers or internet.
Leading brands such as McCain Foods, Google, Yakult, Maggi and Britannia to name a few have tied up with Tata Sky to showcase their infomercials on Actve Cooking.
Tata Sky today has a presence in 36,000 towns with over 11.5 million connections. Out of which over 2 million are subscribers of Actve services. Actve Cooking and Actve English have been some of the popular choices in over 85% of all households, more so in tier II and smaller towns of India. Tata Sky also has case studies where underprivileged women have successfully used Actve English to learn and match up with the current times.
“Reaching out to the audience based on research & preferences have helped our Actve services become a huge success in India. Being a paid platform, there is a high level of interaction with repeat viewers every day consuming content that they desire and expect. The infomercials hence integrated aptly with the Actve channels have resulted in a positive impact on our subscribers”, states Vikram Mehra, Chief Commercial Officer at Tata Sky.
An advertising platform to reach out to the relevant audience in a niche and filtered format has been non-existent on a DTH platform in the past. This avenue of selective communication can now similarly be scaled to children, men, women, house-wives and senior citizens with the help of various Tata Sky Actve services has seen a growth in acceptance and penetration across the country over .  Currently, brands also run ad films on Channel 100, the Tata Sky channel that has been popular amongst advertisers and media planners.

 What is Actve Cooking?
Actve Cooking showcases over 200 recipes every month which can be made easily with ingredients available at home. It includes recipes of master chefs like Tarla Dala, Harpal Singh Sokhi, Nilesh Limye, Jiggs Kalra covering recipes ranging from  International & desi recipes, traditional festive to  restaurant-like food.
What is Actve English?
With Actve English, you get the competitive edge and a better command over the English language. Actve English offers new words, correct pronunciation of difficult words, revise basic English grammar concepts and practice spellings daily. This is your on-demand, 24x7 English tutor on TV! Just spend 10 minutes daily from the privacy of your home on Actve English and you will soon be speaking English with a new confidence.

About Tata Sky
Tata Sky is a JV between the TATA Group and 21st Century Fox. Over the last eight years, Tata Sky has established itself as the leading pay TV platform in India. Tata Sky was the first DTH Company to launch interactive services customised for the Indian market, like education services for the young, hi-end games across specialised genres, cooking recipes-on-demand, 24x7 darshan of leading temples and other religious destinations on TV and English speaking lessons for housewives. In 2008, Tata Sky brought about a complete paradigm shift in the DTH market with the launch of Tata Sky+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2013 most trusted brand survey. Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company currently has a presence in 36,000 towns with over 11.5 million connections. Visit www.tatasky.com

Tata Sky celebrates this Dussera and Navratri with exciting offers

To celebrate the season of festivals with great fervor and enthusiasm throughout the country, Tata Sky – India’s leading and most innovative DTH service provider has announced
Festive offerings across India. These offers will be valid from 5th to 14th October, 2013.
To add to the festive spirit, Tata Sky has taken care and created appealing and attractive content for every member of the family.
As a part of the festival specials, one can start the day with Actve Music, which in association with Hungama music will play Ram Bhajans and devotional Bangla songs, welcoming the supreme deity at home. For avid learners there are interesting word search and Hangman games showcased on Actve English.
Young minds can be engaged with the fun-filled and interactive stories, art sessions and craft videos relating to the festival on Actve Fun Learn. Game lovers from different age groups can enjoy fascinating games like Bow of Rama, Aryan, Chronicles of Arjuna on Actve Games.
Tata Sky also has a treat for its audience that loves to cook up a festival dish. Whip up your child’s favourite sweets and tantalize your guest’s taste buds with Navratri Special recipes and many more celebratory recipes of Durga Puja, showcased on Actve Cooking.
To subscribe to these services, the subscriber can call the center or go online on www.mytatasky.com

About Tata Sky
Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. Launched in 2006, Tata Sky was the first DTH Company to launch interactive services customised for the Indian market, from education services for the young, hi-end games across specialised genres to cooking recipes-on-demand, 24x7 darshan of leading temples & religious destination on TV and English speaking lessons for housewives.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 10.5 million connections.
For more information on Tata Sky, visit www.tatasky.com

Star World Premiere HD launches in India with Tata Sky

Missing the latest episode of ‘Castle’ or ‘Suits’? Waiting to download the latest season of ‘Revenge’ on the weekend or awaiting new shows running in the US?
Tata Sky, the leading Direct-to-home service provider in the country, today announced the addition of the much awaited Star World Premiere HD to its channel offerings. The High Definition (HD) channel enables viewers to enjoy world class entertainment in real time for tech savvy English audiences in the country.
Typically English Entertainment channels air shows about 6 to 11 months after the show has been aired in the US. To keep up with the pace of these shows, avid viewers download shows off the net and watch it on the laptop or PC. With Star World Premiere HD Channel, shows will be aired in India soon after the episode is aired in the US. Starting 24th September, Tata Sky will be the only DTH provider with an option to view the new English entertainment channel.
With the growing affluent population in country, the demand for popular English content on Television is on the rise. With Tata Sky, subscribers can now watch original content every day along with an array of new programs and latest seasons of all shows. This will be a long awaited treat for fans of global English entertainment. Star World Premier HD will be available as an A-la-Carte channel at a nominal amount of Rs. 60/- per month.
To subscribe for Star World Premiere HD, SMS SWPR to 56633, call the helpline or log on to www.tatasky.com

About Tata Sky
Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. Launched in 2006, Tata Sky was the first DTH Company to launch interactive services customized for the Indian market, from education services for the young, hi-end games across specialized genres to cooking recipes-on-demand, 24x7 darshan of leading temples & religious destination on TV and English speaking lessons for housewives.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections as on April 2013.
For more information on Tata Sky, visit www.tatasky.com

YES BANK & TATA SKY Join Hands to Offer first ever DTH Recharge Facility through ATMs

YES BANK, India’s fourth largest private sector Bank and Tata Sky, the leading direct-to-home service provider in the country have joined hands to introduce the convenience of ATM based recharge/top up facility for their customers across the country. YES BANK customers, holding a Tata Sky connection, can now walk into any YES BANK ATM and recharge their TATA SKY account, hassle free on a real time basis.

Commenting on the offering, Chitra Pandeya, Senior President & Country Head, Liabilities, Cards & Direct Banking, YES BANK said, “This is a result of our ever endearing efforts to offer superlative ‘consumer convenience’ across the board. And it gives us immense pleasure to find like minded partners, to work closely towards jointly achieving a platform aimed at ‘Customer Delight’. With a network of over 1100+ ATMs pan India, we are confident that YES BANK customers will find this facility immensely useful.”

Vikram Mehra, Chief Commercial Officer, Tata Sky commenting on the tie up said, “We are proud to be associated with Yes Bank, known for its customer service centricity for this offering. Tata Sky has constantly endeavored to customize its bouquet of product and services for its evolving subscriber base. With the advancement of technology; the option of instant ATM based recharge facility will help reach out to subscribers spread across the country. Using the wide spread network of the bank along with other touch points, Tata Sky looks forward to increasing convenient modes of payments in the future.”

Tata Sky is the first DTH player in India to introduce international standards of recharge, apart from the existing options of retailers, online, call center, mobile app, WAP and SMS recharge.

YES BANK has a widespread network of 1100+ ATMs across the country which offer a host of value added services such as prepaid mobile recharge, statement request, cheque book request as well as fund transfers. Earlier this year, YES BANK had introduced booking of Fixed Deposits at its ATM kiosks as well so as to facilitate additional features for customer convenience. Customers could book FD’s of up to Rs 49,999/- for a maximum tenure of 12 months across YES BANK ATMs. Additionally, the Bank has also recently introduced a gamut of innovative ‘Consumer Convenience’ services to enhance its customer engagement experience, including online account opening facility, online goal based RD, multi-currency travel cards, Dynamic Currency Conversion on ATMs, inter-bank auto credit facility and Video Chat Facility out of select ATM’s amongst others.

About YES BANK LIMITED

YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.

About TATA SKY

Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. Launched in 2006, Tata Sky was the first DTH Company to launch interactive services customized for the Indian market, from education services for the young, hi-end games across specialized genres to cooking recipes-on-demand, 24x7 darshan of leading temples & religious destination on TV and English speaking lessons for housewives.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections as on April’13.

For more information on Tata Sky, visit www.tatasky.com

Now enjoy more movies with Tata Sky

Tata Sky, the leading direct to home operator in the country announced the inclusion of three new channels on its platform which includes Zee’s latest offering &pictures, Zee Tamil  and Zee Bangla Cinema. While ‘& pictures’ is a library of latest Bollywood Hindi movies like ABCD, Barfi and Ghanchakkar, Zee Bangla is a library of Bengali movies and Zee Tamil is a Tamil Entertainment channel. Subscribers can avail the channels through the Mega Pack, the Truchoice packaging and the old packaging. The new additions can also be availed  as  a part of the A la carte pack for Rs. 19, Rs. 17 and Rs. 5 per month respectively.

Customers can now avail ‘&pictures’ by sending an SMS – ‘anpi’; Zee Bangla by ‘zbci’ and  Zee Tamil by ‘ztch’ to 56633. They can also refer to the helpline or self-care modes to avail for the channel.