GRB
DAIRY FOODS PRIVATE LIMITED
takes great pride in announcing the launch of its new range of Instant Mixes, Ready
to Cook Mixes, Spices, Spice Blends, Sweets Mix, Pickles and Pastes in the
consumer market of South India under its flagship brand name “GRB”.
These new products launch is a result
of Mr. G.R. Balasubramaniam’s, vision to bring best-in-class food products to
the consumers.
After three decades in the business of
ghee manufacturing and marketing and enjoying immense consumer faith and
patronage, the company is now diversifying into other food products business
with this launch.
The company is well known in the
industry and trade for its very high quality standards and clean business
practices. As a result the brand GRB holds very good equity among the business
fraternity and consumers alike. In keeping with this track record, the company
is all set to launch a wide range of food products that carry the legacy of GRB
hallmark quality of fresh homemade taste.
GRB new
range of food products will be manufactured in its own facilities and the
company’s existing network will be used to sell the products in the retail.
Mr.
G.R. Balasubramaniam, Managing Director, GRB Dairy Foods Pvt. Ltd. said
“Our vision is to bring good quality food products with traditional home
made taste using modern technology”
Mr.
B. Dhanraj, Executive Director, GRB Dairy Foods Pvt. Ltd. said “With
the addition of this new range of products in our portfolio, we are looking
forward to reach a turnover of Rs. 300 crores by 2015”
Mr.
B. Balakarthik, Director, GRB Dairy Foods Pvt. Ltd. said “In
Phase II, by 2012, we are planning to launch a range of innovative Ready to
Cook food products”
Availability:
GRB new range of products is currently
being launched in Karnataka and soon it will be available in Tamil Nadu
followed by other Southern States.
GRB new range of products will be
available in high quality packages like stand-up pouches, pillow pouches,
carton boxes and attractive PET bottles in several SKUs.
The company has plans to make GRB new
product range available in the retail store shelves immediately and will be competitively
priced.
About GRB Dairy Foods Private Limited:
GRB
Dairy Foods Private Limited, an ISO 9001:2000 company was founded by the
visionary leader Shri G.R. Balasubramaniam. It is a story of unbelievable
hardwork, extraordinary determination, unwavering focus and enormous sacrifices,
started as a humble homegrown business in 1984 in Bangalore, the company crossed
Rs. 100 crores mark in the FY 2010 – 11: a giant leap considering one small
step taken by Mr. G.R. Balasubramaniam some three decades back as a one man
operation. Today, the company’s flagship products “GRB Ghee” & “Udhayam
Ghee” in Karnataka and Tamil Nadu are celebrated household brand names, well
known for its high quality standards with its unique granulated property,
irresistible aroma and fresh homemade taste. Like the company’s tagline
suggests, GRB brand name has indeed become synonymous with pure and high
quality ghee and is now recognized as a sign of purity!
The
company launched “GRB ice cream” in the year 2005 and in the year 2009; the
company test launched its Instant Mix products GRB Gulab Jamun Mix and GRB Rava
Idily Mix in the markets of Karnataka and Tamil Nadu.
