Sunday, May 29, 2011

GRB introduces a wide range of food products

GRB DAIRY FOODS PRIVATE LIMITED takes great pride in announcing the launch of its new range of Instant Mixes, Ready to Cook Mixes, Spices, Spice Blends, Sweets Mix, Pickles and Pastes in the consumer market of South India under its flagship brand name “GRB”.

These new products launch is a result of Mr. G.R. Balasubramaniam’s, vision to bring best-in-class food products to the consumers.

After three decades in the business of ghee manufacturing and marketing and enjoying immense consumer faith and patronage, the company is now diversifying into other food products business with this launch.

The company is well known in the industry and trade for its very high quality standards and clean business practices. As a result the brand GRB holds very good equity among the business fraternity and consumers alike. In keeping with this track record, the company is all set to launch a wide range of food products that carry the legacy of GRB hallmark quality of fresh homemade taste.

GRB new range of food products will be manufactured in its own facilities and the company’s existing network will be used to sell the products in the retail.

Mr. G.R. Balasubramaniam, Managing Director, GRB Dairy Foods Pvt. Ltd.  said “Our vision is to bring good quality food products with traditional home made taste using modern technology”

Mr. B. Dhanraj, Executive Director, GRB Dairy Foods Pvt. Ltd. said “With the addition of this new range of products in our portfolio, we are looking forward to reach a turnover of Rs. 300 crores by 2015”

Mr. B. Balakarthik, Director, GRB Dairy Foods Pvt. Ltd. said “In Phase II, by 2012, we are planning to launch a range of innovative Ready to Cook food products”


GRB new range of products is currently being launched in Karnataka and soon it will be available in Tamil Nadu followed by other Southern States.

GRB new range of products will be available in high quality packages like stand-up pouches, pillow pouches, carton boxes and attractive PET bottles in several SKUs.

The company has plans to make GRB new product range available in the retail store shelves immediately and will be competitively priced.

About GRB Dairy Foods Private Limited:

GRB Dairy Foods Private Limited, an ISO 9001:2000 company was founded by the visionary leader Shri G.R. Balasubramaniam. It is a story of unbelievable hardwork, extraordinary determination, unwavering focus and enormous sacrifices, started as a humble homegrown business in 1984 in Bangalore, the company crossed Rs. 100 crores mark in the FY 2010 – 11: a giant leap considering one small step taken by Mr. G.R. Balasubramaniam some three decades back as a one man operation. Today, the company’s flagship products “GRB Ghee” & “Udhayam Ghee” in Karnataka and Tamil Nadu are celebrated household brand names, well known for its high quality standards with its unique granulated property, irresistible aroma and fresh homemade taste. Like the company’s tagline suggests, GRB brand name has indeed become synonymous with pure and high quality ghee and is now recognized as a sign of purity!

The company launched “GRB ice cream” in the year 2005 and in the year 2009; the company test launched its Instant Mix products GRB Gulab Jamun Mix and GRB Rava Idily Mix in the markets of Karnataka and Tamil Nadu.

GRB Ghee, Udhayam Ghee, GRB Ice Creams and GRB new range of products are all manufactured from the company’s own facilities