PAYBACK launched its successful loyalty programme in Italy.. This was announced jointly by the parent company American Express and the management team of PAYBACK Italia at a press conference in Milan. In Italy, PAYBACK has once again succeeded in putting together a very strong portfolio of partners from a range of sectors ahead of the launch. This includes Carrefour, the largest European retail company, the Esso service station chain, leading airline Alitalia and American Express. The community of partners that benefit from the multichannel marketing platform is set to expand in the next few months.
“This expansion into the third-largest economic market in Europe is a further milestone in our internationalisation strategy,” says Vijay Bobba, Chief Executive Officer and Managing Director, PAYBACK India. “Italian companies face stiff competition for customers and PAYBACK offers them a valuable and efficient marketing tool they can use to build customer loyalty.” According to Bobba, the companies gain the opportunity to understand their customers much better and issue personalised offers and coupons through all channels – mailshots, online, e-mail newsletters, mobile apps and in-branch service terminals. Consumers, on the other hand, can collect points and enjoy savings in online and offline shops that are relevant to them.
“We are already market leaders by a clear margin in Germany, Poland, India and Mexico. Now we are going to prove in Italy that PAYBACK provides clear added value for customers and companies,” says Luca Leoni, Managing Director of PAYBACK Italia. Around 50 million customers worldwide are already collecting points with PAYBACK. Italian customers are known to be very keen point’s collectors: Some 89 percent of customers own a loyalty card.
About PAYBACK:
PAYBACK is one of the biggest loyalty marketing platforms worldwide offering its members multitude of benefits. In India, it has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, HPCL, MakeMyTrip.com, Hotel Formule1, UniverCell, Vodafone, Planet M, Big
Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com, bookmyshow.com and many more. With such a varied portfolio of partners, PAYBACK members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.
PAYBACK has been awarded “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has also been honored with Retailer Customer Service Awards for 2013 in Customer Service-Business Services category. The award is based on 10,000 sample consumer survey results carried out by Entrepreneur India Advisors.
PAYBACK is operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is majority controlled by Loyalty Partner GmbH, a subsidiary of American Express.
For more information please visit
www.payback.in;
www.payback.net
