Piaggio introduces first ever Limited Edition Vespa Esclusivo for India

Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group launched the Limited Edition Vespa Esclusivo. Being the only premium two wheeler in India, Vespa lives up to the expectations of the Vespatics with the new chic Vespa Esclusivo. The limited edition is designed to match the taste of today’s lifestyle oriented aspirant youth.
The Esclusivo will be accomplishing the aspiration of the Vespa loyalists to be special and to own an exclusive creation. It signifies the Vespa culture of being unique and reinforces the mark made by the Italian brand in India. The Esclusivo is all set to make a statement on the Indian roads with its bright hues and head turner charm as a symbol of aspirational lifestyle.
The Esclusivo is the first limited edition Vespa in India with only 1000 exclusive pieces to be made and numbered and each piece proudly flaunts this distinct number badge. The Esclusivo draws its delicate features from the ultra-stylish Vespa VX. It showcases the new body decals and graphics enhancing its trendy look. The Esclusivo has specially designed dual colour, Black & Silver Alloy combination wheels which add to its visual appeal. It has seats that are particularly designed in Grey top and black side theme and white piping with white stiches in Red body colour and red piping with red stiches in White and matt black body colour Esclusivo to give that much coveted premium feel.
The Vespa Esclusivo is available in 3 colors – Monte Bianco (White), Rosso Dragon (Red) and Nero Matt (Black).
Esclusivo has been showcased in special previews conducted in Pune, Hyderabad and in Bangalore. All the previews have obtained great response from Vespa loyalists and pre bookings are on track already.
Speaking at the launch, Mr Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, “Piaggio is delighted to offer this stylish limited edition Vespa Esclusivo for the fans across the nation. Limited edition Vespa Esclusivo symbolizes Piaggio’s position in the premium scooter segment that the group has successfully created in the Indian market. It takes the legacy of iconic Vespa to another high. With its classy yet quirky design, it will be a proud possession of any real Vespa enthusiasts. We at Piaggio, understand the needs of our aspirational consumers and believe that the Esclusivo will enable them to experience another notch in the Vespa culture of being special.”
Excited with the response Piaggio plans to introduce more of such distinctive offerings on regular intervals for the Vespatics in India. Every year one can expect one or two such limited edition pieces from Vespa. Each would be distinctive, exclusive and individually badged.
 Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio & C S.p.A. PVPL commenced its India operations in 1999, with the launch of the apé, which became India’s favorite three-wheeler brand in a short span of time.
A turnover of near Rs 25 billion was achieved in 2012 and a total volume of approximately 225,000 vehicles were sold in 2012. The Company offers employment to over 3000 persons spread across the country.

Italian auto giant Piaggio honours Bollywood star John Abraham with the legendry Aprilia RSV4

Piaggio Vehicles Private Limited takes this opportunity and grants Bollywood heartthrob and passionate biker John Abraham his wish of owning the legendary Aprilia RSV4, which has won 294 Grand Prix races at the Road Racing World Championship.

With this development, the passionate biker expands his sports bikes collection and gives his fans another chance to watch him zip around town, on the legendary Aprilia

Commenting on the occasion, a euphoric John Abraham said, “This is one of my best moments ever.  Aprilia RSV4 is a dream bike and I wanted to own one for quite some time. I thank Piaggio for handing me the phenomenal Aprilia RSV4, much sought after by several in the biking circuit!”

Mr. Ravi Chopra –Chairman and Managing Director, Piaggio Vehicles Private Limited said, “We, at Piaggio are glad to offer avid biker John Abraham this experience, which a true biker understands. Aprilia RSV4 has been a revolution on the global motor racing scene, and consistently takes the thrill of riding a notch higher. John Abraham being a bike aficionado himself is our personal favourite and we are happy that he becomes a proud owner of the Aprilia RSV4”

Aprilia is the reigning World Superbike Champion, the championship where it won the Rider and Manufacturer world titles in 2012. Aprilia motorcycles take to the track on international and local circuits, holding high the honour of Italian and European motorcycling. Aprilia successfully feeds the biker's desire to race and raise young riders destined to enter into the championship world.

Aprilia was born into racing and is the real sporty flagship brand for the Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship; Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competition. These are joined by an impressive 51 world titles: 38 in Road Racing World Championship (20 in 125cc and 18 in 250cc), 4 in Superbike (Rider and Manufacturer double win in 2010 and 2012) and 9 in Off Road disciplines (7 in Supermoto and 2 in Trial)

About Piaggio Vehicles Private Limited (PVPL)

PVPL is a 100% subsidiary of Piaggio & C S.p.A of Italy, which is one of the global leaders in two-wheelers. Piaggio invented the Vespa in 1946 and later pioneered the apé, the three-wheeler in 1947. PVPL commenced its India operations in 1999 with the launch of apé, which became India’s favorite three-wheeler brand in a short span of time. apé vehicles are engineered for higher fuel efficiency, rugged performance and outstanding load carrying capability. Living up to Piaggio’s core philosophy, all PVPL vehicles conform to the most stringent quality and environmental standards and offer extraordinary value for money.