#Micromax devices will be bundled with #BSNL free data offers

Micromax  and BSNL, today announced a strategic partnership with to drive data growth in the country. Under the partnership agreement, six Micromax devices will be bundled with the BSNL offers. Four mobile handests- X070, X088, A37 and A37B along with P410i tablet and MMX377G data card. -

The offer package includes 2GB data per quarter for 12 months, Free voice calls (on net) – 500 minutes per quarter for 12 months, Activation of freebies – customer to get plan voucher of Rs. 153. Validity of freebies – 12 months from the date of activation.

“BSNL’s association with Micromax, one of the largest indigenous Mobile handset and data card manufacturers in the country, will create immense opportunities for customers by offering them high speed 3G data. BSNL has already provided 3G coverage in more than 2300 cities and towns of India and is committed to provide 3G coverage to additional towns. BSNL is providing best affordable 3G data services with free roaming facility,” said  A. N. Rai, CMD, BSNL.

Vineet Taneja, Chief Executive Office, Micromax said, “This collaboration will be an excellent unification of BSNL’s offerings and Micromax’s design capability thus enabling millions of Indian consumers to enjoy seamless connectivity

#Micromax launches Canvas Nitro A310 priced at Rs. 12,990/-

Micromax has launched its Canvas Nitro A310 in India. Priced at Rs. 12,990. The phone is exclusively available at Snapdeal only with two colour options- white and blue (dark).

#Micromax launches Canvas Nitro A310 pic.twitter.com/21kxgLZT1U
— Press Release Watch (@PrReleaseWatch) September 9, 2014

Commenting on the launch Vineet Taneja, Chief Executive Officer, Micromax said, “It has been our constant endeavor to listen to Indian consumers for better understanding of their ever evolving needs. Inspired by specific needs of consumers, Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.”

@Micromax_Mobile launches Canvas Nitro A310 priced at Rs. 12,990/- pic.twitter.com/bXTyhaHj6b
— Press Release Watch (@PrReleaseWatch) September 9, 2014

He further added, “Micromax has always been the first to identify and address the gaps through its innovative offerings that provide best experience at an affordable cost. We will continue to simplify and enhance the consumer experience by introducing innovative products and services, taking the best smartphone experience to the last mile.”

Delivering a combination of great aesthetics and superior features, the Canvas Nitro is power packed with a 1.7GHz Tru octa-core processor promising seamless multi-tasking and an improved application performance. Equipped with a 5-inch HD IPS display, the phone offers a dynamic contrast and color vibrancy with an immersive graphic quality. Running on latest Android 4.4 KitKat, users get access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Available in Mystic Blue and Pristine White colors with a premium leather finish back, Canvas Nitro comes with innovative software features like QuickLook, Smart Alerts, All-in-one camera widget and customized gestures.

Speaking about this, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said, “We are excited to be partnering with Micromax to launch their latest product – the Canvas Nitro. The new product has most superior technology and we are sure that this will be well-received by our 25 million members. At Snapdeal.com, Mobile and Tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.”

#Micromax has sold more mobile phones in India than #Samsung in last 3 months

Micromax has became the leading mobile phone supplier brand in India in Q2 2014 for the first time ever surpassing Samsung capturing 17% market share up from 13% in Q1 2014, according to market research firm Counterpoint Research. Micromax was also the  second largest smartphone vendor closing in on Samsung, capturing 19% share in this fast growing segment.It has widened the gap with the third largest smartphone player as the race for the third place is up for grabs with fierce competition between Karbonn, Motorola, Celkon, Nokia, Apple and Sony.Globally, Micromax also jumped up the rankings becoming the tenth largest handset brand in terms of mobile phone shipment volumes.
 

ICYMI: Big shakeup in Indian mobile phone market in Q2 2014 pic.twitter.com/jomzwpb2w5
— Neil Shah (@neiltwitz) August 4, 2014

Indian mobile phone market grew a modest  2% annually but the smartphone segment grew a handsome 68% annually as demand for feature phones fell 16% annually in Q2 2014.Indian brands together captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments.Majority of growth in smartphone segment during the quarter was driven by long tail of local and other Asian brands operating in this huge market.The surprise performance was  from Motorola thanks to its attractive but leaner portfolio of Moto X/G/E and go-to-market strategy. The brand which could soon be part of Lenovo has built a strong base in the high volume India smartphone market, entering the top five rankings surpassing Nokia, Apple, Sony and others.More intensified competition in the Indian smartphone space is expected as Asian OEMs such as Xiaomi, Gionee, Huawei and Asus enter with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers. However, these brands will have to work hard on their brand awareness, distribution and service network to continue the growth beyond the early spike in demand in this very important mobile phone market.

#Budget2014 Reaction : #Micromax

“Budget is not a one day event; it is a journey to reach Government’s vision for its term. Given the current situation, budget creation was an arduous task by any standards! The Finance Minister has made pragmatic choices around available resources and has articulated a road map towards reducing the fiscal deficit and fueling economic growth. While all of us hope he achieves the ambitious target of containing the fiscal deficit, executing it seems very challenging. His focus on giving fillip to the infrastructure seems exhaustive and he has rightfully protected the common man’s interest in his first budget. While we welcome his stand on retrospective tax policy and intent to finalise GST this year, the current Government has the potential and mandate to take a stronger stance on subsidy and policy"

Sanjay Kapoor, Chairman, Micromax

#MicromaxCanvasWin: New W092 and W121 from Micromax @ Rs. 6500/- and Rs. 9500/-

And here it is. The all new #MicromaxCanvasWin powered by Windows Phone 8.1. CAN be you. pic.twitter.com/XymnCjPSq6
— Micromax Mobile (@Micromax_Mobile) June 16, 2014

Micromax has launched 2 new Windows Phone with Qualcomm processors in Delhi today. These two 4 inch and a 5 inch Windows Phones with 8.1 OS belongs to Micromax Canvas family. The new W092 and W121 are priced at Rs. 6500 and Rs. 9500 respectively. The new phone will available in the market from July onwards. The company is also planning to launch a complete lineup of Windows phones in near future. Bhaskar Pramanik, Chairman, Microsoft India, Sanjay Kapoor,Executive Chairman, Micromax Informatics, and other celebrities like Nikhil Chinapa, Archana Vijaya, Diana Penty were also present on this occasion.

Commenting on the launch, Mr. Sanjay Kapoor, Chairman, Micromax said, “With our vision to democratize technology and belief in providing consumers with choice of platforms, we are pleased to introduce a new range of Windows-based phones. I am pleased that Micromax is the only Indian mobile phone brand to be present across the two most popular operating platforms in the world.”

He further added, “Micromax’s innovative demeanour and belief in strong partnerships has culminated in today’s launch powered by Microsoft’s UI enriching platform and Qualcomm’s next generation processor. We will continue to introduce products and services that simplify and enhance the data experience of consumers across markets.”

“I congratulate Micromax on the launch of their first Windows Phone today. The Micromax Canvas Win will be available both in India and other emerging markets. Our deep engagement with local OEMs is one of the engines of growth for Windows Phone and we are proud of our partnership with Micromax. With Micromax Canvas Win, Windows Phone is now available to a whole new group of consumers in India, who are looking for innovation and value,” said Bhaskar Pramanik, Chairman, Microsoft India.

“We are excited to collaborate with Microsoft and Micromax, through the Qualcomm Reference Design Program by Qualcomm Technologies, to introduce one of the first Windows Phone 8.1 smartphones by an Indian brand, Canvas Win W121, powered by the Qualcomm® Snapdragon™ 200 processor,” said Avneesh Agrawal, President, Qualcomm India and South Asia. “Qualcomm Technologies has a long history of working with Microsoft and we continue to be a leading chipset supplier for Windows Phone. Qualcomm® Snapdragon™ processors are designed to support an exceptional level of integration between hardware, software and services on Windows Phone, which in turn helps Micromax to offer users a comprehensive set of business and entertainment applications with a combination of processing performance, rich multimedia, high-performance graphics, wireless connectivity and power efficiency.”

Powered by the new Windows Phone 8.1 operating system and a Snapdragon 200 processor by Qualcomm Technologies, the Canvas Win W121 & Canvas Win W092 assimilate the best of Microsoft, Qualcomm and Micromax, offering great performance, great mobile experience and a multitude of features for work and fun. The new Windows Phone 8.1 focuses on personalising and customizing the phone with features that can be controlled by the user offering a multitude of features for work and fun. One can enjoy a personalized user interface with LiveTiles and find faster ways to connect via the People Hub, which bring together friend updates and social networks into one place. Users can now search swiftly and smartly using the pre-loaded Internet Explorer 11. The Windows Phone App store boasts of over 300,000 apps and also powers a very active developer ecosystem to provide consumers with a delightful app experience. With Microsoft Office and OneDrive, users can fulfil all their business needs on-the-go while entertainment seekers can access an all-in-one music service through Xbox Music. Aptly designed for the discerning consumer, the phone combines the best of software and hardware. Globally the Windows Phone is an aspirational brand as well as the world’s most personal phone, with Live Tiles reflecting the user’s priorities and promising security & reliability at the same time.

Powered by a Snapdragon 200 processor, the Canvas Win smartphones are designed to support powerful processing, efficient multi-tasking, richer graphics and media capability while optimizing battery life. Sporting a 5-inch HD IPS display, the dual-SIM Canvas Win 121 is power-packed with a 2000 mAh battery. Users can capture all their favourite moments with the 8MP rear camera with flash and connect with their friends and family over Skype using the 2MP front camera. Users don’t need to worry about running out of space on the smartphone with the 32GB expandable memory. The Canvas Win W092 sports a 4-inch IPS display and is power-packed with a 1500 mAh battery. Equipped with a 5MP rear camera with flash and 0.3MP front camera, users can click vibrant images lighting up the dull moments. With a 1GB RAM and 8GB ROM, users can store all their music, videos, images and documents. Both smartphones support Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. Microsoft’s cloud storage tool OneDrive adds many other capabilities such as Bing, Skype, Xbox Games, Office 365 and more to give consumers added value.

The Canvas Win W121 and Canvas Win W092 priced at Rs. 9,500/- and Rs. 6,500/- respectively, will be available across retail stores and e-com portals starting early July 2014.

Key features of Canvas Win W121

ü    Windows Phone 8.1 OS
ü    Qualcomm® Snapdragon™ 200 processor with 1.2 GHz Quad Core CPU
ü    5-inch HD IPS display
ü    2000 mAh battery
ü    8MP rear camera with flash; 2MP front camera
ü    Dual-SIM
ü    1GB RAM; 8GB ROM
ü    Up to 32GB expandable memory
ü    Proximity Sensor, Gravity Sensor, Light Sensor and Accelerometer

Key features of Canvas Win W092

ü    Windows Phone 8.1 OS
ü    Qualcomm® Snapdragon™ 200 processor with 1.2 GHz Quad Core CPU
ü    4-inch IPS display
ü    1500 mAh battery
ü    5MP rear camera with flash; 0.3MP front camera
ü    Dual-SIM
ü    1GB RAM; 8GB ROM

Ex-CEO of Bharti Airtel Sanjay Kapoor joins Micromax promoter group and Chairman of the board

Micromax India’s second largest smartphone player and leading consumer electronics brand, today announced the induction of Sanjay Kapoor, former CEO of Bharti Airtel to the Micromax promoter group and Chairman of the board with immediate effect.

This development reflects Micromax’s vision of stepping up to the next phase of growth as it continues its journey to become India’s number one smartphone player and the first Indian mobile brand to be successful globally. Micromax will be leveraging Sanjay’s vast experience in building India's biggest telecom services brand and his industry expertise built playing an active role in prominent industry forums like GSMA, CII, COAI and NASSCOM over the past 13 years.

Announcing the new Chairman, Rahul Sharma, Co-founder of Micromax Informatics Limited said, “We are glad to have Sanjay to be a part of Micromax's promoter group and on our board as the new Chairman. Sanjay is one of the most respected professionals in the Indian corporate world and has been instrumental in building some of the most successful technology brands in the country over the past three decades. I am confident that he will be able to provide required strategic direction to take our billion dollar business to the next level of growth and expansion.”

He further added, “Sanjay’s strategic and inspirational leadership skills will certainly provide strong impetus to Micromax as we pursue our aim to be the first Indian hardware brand driving success globally. He will be instrumental in building synergies for our existing international businesses and spearhead our foray into other international markets in the near future.”

Commenting on his appointment, Sanjay Kapoor, Chairman, Micromax Informatics Limited said, “I am excited as an entrepreneur to be a part of the promoter group and as a professional to lead the Micromax board & management. I look forward to adding value to all stakeholders leveraging my strengths in building scale, developing brands and understanding consumers. There is a tremendous potential for Micromax, a vibrant youth brand that has led the democratization of technology for masses, offering affordable innovations to the consumers."

He further added, "Micromax is truly the new age brand that has made an indelible mark on the industry within a short time by changing the dynamics of the mobile eco-system. Proliferation in data services and cutting edge devices that make technology affordable for masses will be critical for next phase of growth and I am confident that Micromax will lead this transition.”

Sanjay is an established global leader in Telecom and allied industry. Sanjay was the Chief Executive Officer for India and South Asia of India’s largest telecom company, Airtel (March 2010 till May 2013). Sanjay remains one of the key leaders in building Bharti Airtel from being one of the many players in the industry to making it as the number one telecom player in India, during his tenure with the company from July 1998 to May 2013. He has also been a Board & Executive committee member of GSMA, (the global forum bringing together nearly 800 global mobile operators); Board member of Indus Towers (world’s largest telecom tower company with a portfolio of more than 1 lakh towers). Presently, Sanjay is an active member on the board of Bennett, Coleman & Co. Ltd and PVR Limited. He was declared the “Telecom person of the year” at the Voice and Data Telecom Leadership Awards 2012.

Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director-Operations Support. He spent 14 years with the global Document management company, handling a range of key portfolios, ranging from Sales & Marketing to General management functions.  He began his professional career as an Executive Trainee with Jay Engineering Works Ltd., the manufacturers of Usha fans and sewing machines, in 1983.

Sanjay holds a Bachelor’s degree in Commerce (Hons.) from Delhi University, an MBA from Cranfield School of Management (UK) and is a Graduate of The Wharton Advanced Management Program.

#Samsung India mobile chief Vineet Taneja joins #Micromax as CEO

Micromax, India’s 2nd largest smartphone player and leading consumer electronics brand, today announced the appointment of Vineet Taneja as its new Chief Executive Officer. He was the Country Head for IT & Mobile businesses of Samsung India till recently.

This move is a testimony to the vision and commitment of Micromax Co-founders to bring in the best talent from the industry at the helm to build a strong organization and steer Micromax through the next phase of growth by capitalizing the immense opportunities in this environment of data devices explosion. Vineet will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.

Commenting on Vineet’s appointment, Rahul Sharma, Co-founder, Micromax said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”

He further added, “I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey.”

With an end-to-end P&L responsibility, Vineet is excited and ready to take upon his new work profile. Apart from leading company's growth & profitability he will spearhead the transformational agenda of Micromax given the burgeoning opportunity in the devices space globally.

“Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with", said Vineet Taneja on his appointment.
 

Currently in the smartphone segment, Samsung has 38 per cent marker share while Micromax had 16 per cent, Karbonn (10 per cent), Sony (5 per cent) and Lava (4.7 per cent) in the fourth quarter of 2013.

In the overall mobile phone segment too, Samsung was the number one player with a 19 per cent share in Q4 2013, according to research firm IDC.

With over 25 years of experience, Vineet worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. From performing Sales & Marketing roles at HLL & Nokia to general management responsibilities at Bharti Airtel and Samsung, Vineet has evolved as a respected leader of the telecom industry. Over the last decade Vineet has had the distinction of working for the service provider as well as the device companies giving him a comprehensive understanding of the telecom ecosystem including the OTT play. Vineet holds a degree in engineering from IIT-Roorkee and is also an alumnus of IIM-Kolkata.

#Micromax launches Unite 2 @Rs. 6,999/- with 21 languages

Language will no longer be a communication barrier on your mobile phone. You can now truly express yourself in the language that you are most comfortable in while browsing or chatting. Micromax, India’s 2nd largest smartphone player* and World’s 10th largest mobile manufacturer**, today announced the launch of world’s first phone with 21 language support – the Micromax Unite 2.

Powered by a 1.3GHz quad core processor, the Micromax Unite 2 is the first phone from the company running on the latest Android KitKat 4.4.2, which can be easily upgraded through FOTA, offering users a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritisation etc. promising faster multitasking. The phone will be available in 4 bright colors – grey, white, red and green to break the monotony from the boring black and blues.

Commenting on the launch, Mr. Shubhodip Pal, CMO, Micromax said, “India is a diverse country and language at times can act as a barrier for people to seamlessly communicate on their phones. Therefore, we firmly believe that support for local languages on phones will perhaps be the next big driver for day to day phone transactions, internet usage and online content consumption in India given that most of the population does not use English as their primary language.” He further added, “With the launch of the Micromax Unite 2, our aim is to enable local customization to serve the unique needs of Indian consumers across multiple markets. We aim to create a powerful medium for our consumers to interact, engage, entertain and connect in their preferred language to remove any barrier for technology adoption for the masses in the country.”

The Micromax Unite 2 comes with a 4.7-inch Bright Graph IPS display with a resolution of 800x480. Packed with a 2000 mAh battery, the phone ensures a strong battery backup. Equipped with a 5.0MP rear camera with flash to further enhance the superiority of the memorable moments, it also features a 2.0MP front camera to facilitate video chatting with friends and family. The camera also offers a number of features like beauty mode, live photo mode and panorama, letting users experiment with their photography skills.

21 languages on the Micromax Unite 2
English, Hindi, Gujarati, Punjabi, Malayalam, Tamil, Telugu, Kannada, Odia, Bengali, Assamese, Marathi, Nepali, Bodo, Dogri, Konkani, Kashmiri, Maithili, Manipuri, Sanskrit, Sindhi

Users can chose from a multitude of applications pre-loaded on the phone – MAd, a unique application which lets users watch ads, earn points & get money added to their phone balance; Getit, a simple intuitive guide to search for destinations such as hotels, ATMs, Movie theaters; Kingsoft Office, a tool that can help users to create and edit documents on the go; Opera Mini Browser for fast browsing with maximum data savings; Hike, an Indian  instant messaging service; M!Games to play high quality games online; pre-loaded games like Marble, Burn the Rope, Toystory Smash it; M!live to download unlimited latest Bollywood, Regional videos, music, wallpapers, mobile games and applications; Reverie phonebook and Reverie smartpad to save contacts, type, text in the preferred language.

With an expandable memory of 32GB and GPS enabled, the phone supports Bluetooth v4.0 and WiFi, ensuring full time connectivity for the social media buffs.

Priced at a MOP of Rs. 6,999/-, the Micromax Unite 2 will be available across all leading retail outlets in India from May 22, 2014

Micromax launches #CanvasDoodle3

Get inspired by clarity, like never before. The Micromax #CanvasDoodle3 is arriving shortly. Stay tuned! pic.twitter.com/WYhD2Rbc6T
— Micromax Mobile (@Micromax_Mobile) April 21, 2014

Introducing the new Micromax #CanvasDoodle3 with a 15.24 cm screen! CAN doodle without limits. http://t.co/TYkGb6j00z pic.twitter.com/kG3jjE1yuO
— Micromax Mobile (@Micromax_Mobile) April 22, 2014

Expanding its Canvas series of smartphones, Micromax, India’s 2nd largest smartphone manufacturer* and World’s 10th largest mobile phone manufacturer**, today unveiled its new smartphone – the Canvas Doodle 3, offering a larger canvas to communicate with your friends, family and colleagues. The Canvas Doodle 3 is packed with entertainment on the go with applications like BigFlix offering unlimited movies to users for 6 months.

Now you can break away from only communicating through words, the new smartphone provides users a creative platform on a 6-inch screen. The M!Doodle application on Canvas Doodle3 makes messaging even more fun by allowing users to doodle chats, animate, scribble smileys and write text over clicked pictures. The smartphone also comes equipped with active sensor magnetic flip cover to protect the screen from dust and scratches.

Commenting on the launch, Shubhodip Pal, CMO Micromax said, Micromax said, “At Micromax, we have always aimed to offer something new and different with every product launch with affordable innovation being our core DNA. The Canvas Doodle 3 further reinforces our commitment to empower our consumers with larger screen to help them express their imagination in a more creative way like never before. This is complemented by an entire eco-system of applications.”

He further added, “With our foray in Russia and SAARC countries, we have charted a successful journey to become the 1st Indian hardware brand to go global. Our intentions are clearly to take Micromax to key international markets and further pursue our innovation story. Going forward, our focus is going to be on providing solutions to the consumers using their phones. We will be aiming to develop products & services which not only enhance & upgrade the life of the consumers but also empower them with the latest technological innovations becoming an extension of their lifestyle.”

Canvas Doodle 3 comes with a 6-inch FWVGA display and runs on Android 4.2.2 (Jelly Bean).  Powered by a 1.3GHz dual core processor, the smartphone promises seamless multi-tasking and an improved application performance. Packed with a 2500 mAh battery, the smartphone offers talk time up to 9 hours. Equipped with a 5.0MP rear camera with flash, users can capture photographs in superior clarity. With the 0.3MP front camera, one can enjoy video chatting with their family and friends.  The phone supports Bluetooth, Wi-Fi, ensuring full time connectivity for the social media buffs.

Key features of Canvas Doodle 3 A102

    MT6572 - 1.3 GHz Dual Core Processor, 4GB ROM & 512 MB RAM
    6-inch FWVGA display, 480*854 resolution
    5.0MP AF Rear Camera; 0.3MP Front Camera
    Android 4.2.2 (Jelly Bean)
    2500mAh Battery
    Available with a flip cover
    Pre-loaded with M! Doodle, Bigflix ,  M!live, Getit, Kingsoft Office, Opera, Games-  Marble,  Rope Cut , Jelly Jumper
    Expandable memory up to 32 GB
    Connectivity Bluetooth V3.0, GPS, Wi-fi


Canvas Doodle 3 packs in a lot of interactive features and applications for the users like Kingsoft Office that can help users to create and edit documents on the go; Opera Mini Browser for optimal web browsing; Pre-loaded Games like Marble, Rope Cut, Jelly Jumper; M!live to download unlimited Bollywood, Regional videos, music, wallpapers, mobile games and applications; Getit, a simple intuitive guide to search your place of destination such as restaurants, ATMs, movie theatres etc. With an expandable memory of 32 GB, the phone supports Bluetooth v3.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.
 
With a MOP of Rs. 8,500/-, the Canvas Doodle 3 will be available across all leading retail outlets in India from April 25, 2014. For more information, please visit www.micromaxinfo.com


About Micromax
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile devices market including the first quad-core budget smartphone, the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.

Micromax, MediaTek & Aircel partner for the best mobile experience

In pursuit to strengthen the mobile eco-system in India, Micromax, country’s 2nd largest smartphone manufacturer, today announced a strategic partnership with MediaTek, the leading chipset manufacturer and Aircel, one of India’s leading telecom players. Aimed at offering the best out of the box experiences for the Indian users, the partnership will see a unique amalgamation of the expertise of the three companies. While Aircel will offer one stop solutions to address the increasing data demands, MediaTek along-with Micromax’s expertise in product design and performance will redefine the user experience creating a win-win ecosystem for the Indian users.

Under this unique alliance, Aircel will team up with Micromax to introduce a range of offers for the consumers which will be almost equivalent to cost of the device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, while the bundled Aircel offers will drive data growth in the country. The offers initially will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country.

Commenting on the partnership, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers.  Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”

Sharing his thoughts on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, which essentially is the youth. While there are many factors driving internet adoption in India; one key factor is the evolution of devices such as smart phones and tablets. Today’s youth are well informed on the data consumption patterns and therefore smart devices becomes an integrated tool to propel consumption of videos, social TV, HD gaming, content on demand etc. Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.” He further added, “According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony.”

Aircel has launched bundled offers with Micromax devices which will give customers exciting benefits worth more than Rs. 10,000:

Speaking at the occasion, Dr. Finbarr Moynihan, General Manager - Business Development at MediaTek, said, “For the first time, this unique tri-partnership between MediaTek, Micromax and Aircel provides the end-consumers both unparalleled benefits as well as unparalleled choice. Buyers do not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles. Hailing the beginning of the post-PC era, our MT6572, MT6260, MT8377 and MT6280 chipsets offer harmonized platforms to empower fast, powerful, smart and inclusive devices that cater to the emerging ‘super-mid’ market.”
The products will be available across the retail outlets across the country from April, 2014.

Entertainment on the move with the new Micromax Funbook P280

Micromax, India’s second largest smartphone manufacturer, today announced the launch of its new tablet - the Funbook P280. Enhancing the entertainment quotient for the users, the device is targeted at the consumers who are seeking a seamless experience on-the-move. The Funbook P280 comes with a sleek detachable keyboard and a premium leather case along with a slew of latest features across the entertainment portfolio.

A perfect combination of hardware, content and seamless connectivity for a high-quality and engaging experience, Funbook P280 is poised to change the way multimedia is consumed on the go.
Sporting a light and sleek design, the new Micromax tablet boasts of excellent graphic quality with a range of smart features. Sporting a 7”, 5-point capacitive multi-touch screen, the device promises to offer superior graphic clarity and vivid colors. Designed for fun and work on-the-go, the tablet is packed with a 1GHz Cortex A8 processor and powered by a 2400 mAh battery enabling users to manage assignments, run applications and browse the web efficiently.

Commenting on the launch, Mr. Vikas Jain – Co - Founder, Micromax said, “Owing to the increased consumption of entertainment on mobile devices, we have tried to provide users with their one stop entertainment device with the Funbook P280. At Micromax, we have always aimed to empower a large consumer base in the country by offering them innovative devices reinforcing our commitment to democratize and massify technology”. He further added, “We are confident that the Funbook P280 would further strengthen our leadership pursuit in the tablet PC market.”

Running on Android 4.2.2 Jelly Bean, the tablet offers a simplified UI, easy multitasking, customizable home screens and a full suite of familiar applications – as well as powerful new ways of communicating and sharing via the pre-loaded Google Play Store. With the Funbook P280, there will never be a dull moment as it offers a wide range of fun-filled applications like M!Live for latest online, videos, games, music and news; Spuul to stream latest blockbuster movies and TV shows; Opera Mini for superior browsing experience and Kingsoft Office Suite to manage all assignments on the go.  With an expandable memory of 32GB and 512MB RAM, users do not need to worry about storing their favorite music, videos and much more on the latest tablet from Micromax which supports 3G dongle and Wi-Fi connectivity options.

Priced at Rs. 4,650/-, Funbook P280 would be available across all leading retail outlets in India from 11th February 2014.

About Micromax
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 11th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India with a market share of 17.1 percent in Q3 of 2013. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile devices market including Canvas LapTab – the world’s first dual boot tablet powered by Intel, launched on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show), the first quad-core budget smartphone, the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.For more information, please visit www.micromaxinfo.com

Micromax starts its Russia operations

Micromax, world’s 11th largest mobile phone player today announced the launch of its operations in Russia by extending its innovative product portfolio and services to the users in the country. Micromax has been the clear No 2 smartphone brand by a distance and a clear No 3 overall phone brand (smart + feature phones) in India, is now gearing up for Russia. With a focus on democratizing technologies for the masses, the company aims to have an aggressive plan to make its mark in the Russian mobile handset market re-emphasizing on its vision to offer innovative products and service offerings, which are customized to address the needs of consumers in Russia.

Micromax, with its USP of pioneering meaningful innovations based on in-depth consumer understanding, would be operating through a partnership with VVP Group, one of the leading distribution houses in Russia. The partnership is a strategic move, which would provide good reach for Micromax in the region with a plan to make Micromax products available across the country, ensuring deeper shelf space and wider outlet spread.

Micromax will be introducing its popular Canvas series of smartphones and Bolt series of smart-feature phones which have been a trendsetter, which have already sold more than 35 million devices across the operating markets for Micromax in the past one year. The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014. The company is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by end of the month. Micromax will also have its exclusive service centers in strategic cities in Russia as the brand strengthens its presence across the country.

Commenting on the launch, Mr. Rahul Sharma, Co-Founder, Micromax said, “At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. As we look to take Micromax to key international markets, we are excited to announce our foray into the Russian mobile handset market which has immense potential not only for smartphones and features phones, but also for innovative tablets and data products. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into.”

He further added, “We see a growing trend of data consumption through mobile devices in Russia, and we would be initiating partnerships with the leading operators in the region to aim at efficient data consumption on our devices in the coming year”.

Over the past decade, Micromax has been at the forefront of driving innovation through their innovative product offerings addressing the consumer needs. The company has many firsts to its credit when it comes to the mobile devices market including Canvas Laptab - world’s first dual boot tablet powered by Intel, launched on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show), the first quad-core budget smartphone, phone with a 30-day battery backup, the first smartphone designed specifically for women, universal remote control mobile phones and a list of other innovative devices. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

Speaking on the occasion, Mr Vasily Sibirtsev, Chairman VVP Group said, “We are very excited to work with Micromax, one of the world’s leading mobile phone brands. Russia is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. Our immediate goal will be to build a very strong and robust distribution network to capture a significant share in the Russian mobile handset market. We will be working aggressively to strengthen our presence in the retail space across 9000+ sales points in the country backed by an efficient service infrastructure.”

Mr. Amit Mathur, Vice President, International Business – Micromax said “ We believe Micromax products to a promising future in Russia where the smart phone market is booming along with data services.  Micromax has studied this market and will continuously introduce products and applications with consumer insights from the Russia to bring forth world-class products to this market.  We are happy to have found VVP as our strategic business partner to enter the retail market and will strive to maximize our retail strength going forward.”

The partnership with the VVP Group is a strategic move which would provide wide reach for Micromax in regions of Russia as the group has been associated with some of the leading global smartphone players to help them make a strong presence in Russia. VVP is known for its superior logistics setup, warehouses, retail management system and transportation management systems across the main hubs of Russia which will further help Micromax build its footprint in the country. VVP group will be working with partners in all existing channels including federal and regional chains, operators, consumer electronics shops and computer shops, online and other sales points in the country.
The company has also tied up with the leading VAS providers in Russia including Odnoklassniki, Russia’s popular social network service; IVI.ru, Russia’s first free video & music service; Viber, the leading global instant messaging application; Facebook; Twitter and M!Live giving users access to social connectivity and unlimited free online games.
Micromax plans to support the launch with a 360 degree branding exercise aiming to enhance the brand visibility in the region supported by marketing campaign across print, online and TV.
You can also connect with us at www.micromaxinfo.com/ru

Micromax launches the Canvas MAd A94

Are you the person who is MAd about advertisements? Micromax will now pay you to watch your favorite advertisements! Following its legacy of creating ‘nothing like anything’ experiences for the Indian consumers, Micromax, India’s second largest smartphone player, today announced the launch of Micromax MAd, a unique application designed for those who love ads, which will come pre-loaded on its latest smartphone Micromax MAd A94.

Description: Key features of Micromax MAd A94

ü    1.2GHz Quad Core processor
ü    4.5” full touch display
ü    Android 4.2.2(Jelly Bean)
ü    1800 mAh battery
ü    5MP AF Rear Camera; 5MP AF Front Camera
ü    MAd application(MAd About Advertising)
ü    Preloaded  Apps - M!live, Hike , Opera Mini, Kingsoft Office, Spuul, BBM, games, FOTA
ü    Bluetooth v4.0, Wi-Fi
ü    Talktime of up to 5 hours, Standby time of up to 150 hours, browsing time of up to 4 hours.


With a simple 4 step process, MAd allows users to watch advertisements and earn points from every advertisement one views, which then can be converted into rupees. The money will eventually will be credited into their postpaid/pre-paid accounts. With one time registration, the service will work for all opted-in subscribers across all telecom operators.

Commenting on the launch, Mr. Rahul Sharma, Co-founder, Micromax said “With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward.  This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.

Built with design precision, the A94 sports a 4.5 inch full touch screen sporting a 5MP rear and front camera allowing all the people who are in awe of themselves, to capture all their favorite moments in supreme clarity. Promising efficiency, the smartphone packs a 1.2 GHz quad core processor and a 1800 mAh battery. Running on Android Jelly Bean 4.2.2, users get access to the millions of applications via the Google Play Store. Other than the unique MAd application, the phone packs lot of fun and new features like M!Live portal to download unlimited Games, Videos, Wallpapers & Music , BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing. The phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.
Shubhodip Pal, Chief Marketing Officer, Micromax said, “Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Eco-system where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid & postpaid customers. The launch of the MAd would be supported a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kick started the digital leg of the campaign with ‘Guess the Ad Campaign’ which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands.”

With a MOP 8490/-, the Micromax MAd A94 will be available across all leading retail outlets in India from January 17, 2014. For more information, please visit www.micromaxmad.com

Micromax unveils LapTab, the first dual-boot tablet at CES 2014

Micromax, India’s second largest smartphone player today unveiled LapTab, the first dual-boot Windows and Android tablet powered by Intel. LapTab was showcased for the audiences around the world at Digital Experience! Pepcom’s big consumer electronics showcase ahead of CES® 2014. LapTab would be launched officially in early February for consumers.

Powered by an Intel® processor (“Bay Trail-M”), the first-in-the-world tablet will offer great performance, and promises an impressively long battery-life for media consumption on the device. The device supports both Android 4.2.2 Jelly Bean OSand Windows 8.Aptly designed for multitasking across operating platforms, users would need to simply reboot the device and select the alternate option to switch from Windows to Android and vice versa.

Description: Description: Key features of LapTab

ü    1.46GHz Intel® Celeron®N2805 processor
ü    Dual OS – Android 4.2.2 Jelly Bean and Windows 8
ü    10.1” IPS display; resolution of 1280x800
ü    2GB RAM
ü    7400 mAh battery
ü    Weighs 580 gms (without keyboard)
ü    2MP front camera with light sensor
ü    Bluetooth v4.0, WiFi
ü    Wireless keyboard








Commenting at the Pepcom event, Mr. Rahul Sharma, Co-Founder, Micromax said, “Today, we are taking the next leap in raising the innovation bar globally, with the introduction of LapTab. Over the past few years, we have been witnessing a growing trend of increasing consumer demand for two operating systems in one device, which offers a blend of great PC like productivity in a tablet like form factor for seamless consumption. The Micromax LapTab fulfills that consumer need by giving them access to the world’s first dual-boot tablet. Combining functionality and style, the LapTab further builds on our promise to constantly empower our users with superior technology that directly addresses their needs.”
He further commented, “As Micromax looks to expand footprints across global markets, we would continue to fulfill our promise of democratizing technology for people around the world by making it more affordable and accessible. We would be unveiling an array of innovative products across international markets in next six months for which Micromax is known for.”
Commenting on the launch Steven J. Dallman,vice president, Sales and Marketing Group and general manager, OEM Channel Engagement at Intel said, “Today people want choice when it comes to operating system environments and only Intel Architecture can deliver a complete user experience. The innovation we are seeing from companies like Micromax is exciting and we congratulate the company on its introduction of the LapTab.”

Designed with precision, the form factor of the LapTab exemplifies sleekness and simplicity sporting a 10.1” IPS vibrant display. Powered by a 1.46 Ghz Intel® Celeron® N2805 processor, 2GB RAM and 7400 mAh battery, the tablet promises to take care of all your multitasking needs in no time making it super-efficient. The tablet packs in a 2MP front camera allowing users to capture images, record videos and chat online without any hassle. With its innovative brightness control technology, the LapTab automatically adjusts the screen content by continuously monitoring the environment.

With storage of 32 GB expandable up to 64 GB, the tablet supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity. The LapTab comes with a transleeve which can be combined as a cover and stand for the wireless keyboard packed with a 230 mAh battery promising a continuous usage of 20+ hours. Consumers will also have an option to buy a customized keyboard for LapTab when it hits the stands.

LapTab will be available across e-commerce portals and retail stores starting early February, 2014. For more information, please visit www.micromaxinfo.com
You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 11th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India with a market share of 19.2 percent in Q2 of 2013. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.

Micromax & MTS Join Hands To Launch Canvas Blaze

Micromax, India’s leading handset manufacturer today announced its partnership with Sistema Shyam TeleServices Limited that provides telecom services under the MTS brand to launch Canvas Blaze – an EVDO + GSM dual SIM smartphone powered by a Qualcomm Snapdragon processor. Qualcomm Snapdragon processors are a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Canvas Blaze has been exclusively designed by Micromax for the young, tech-savvy internet generation. It brings together the best of Micromax’s smartphone expertise and MTS’ inherent strengths in providing high speed data services on 3G EVDO networks. The Canvas Blaze boasts a 5” full touch display and is powered by a Qualcomm Snapdragon processor featuring 1GHz dual-core CPU with integrated EVDO and a GSM modem and runs on Android 4.1.2 (Jelly Bean). It comes with an attractive bundled offer from MTS offering FREE Data and Voice benefits for 6 months from the date of purchase.

Under this new partnership, Micromax and MTS will introduce a range of co-developed smartphones that will deliver exceptional experience for the consumer, driving enhanced data experience for customers across the country.

Commenting on the launch, Vikas Jain, Co-founder, Micromax, said, “At Micromax, it is our constant endeavor to democratize technologies for the masses through our innovative and affordable offerings.  Our new offering on 3G EVDO + GSM dual SIM smartphone based on a Qualcomm Snapdragon processor will help GSM consumers take advantage of the superior 3G EVDO network of MTS while retaining their GSM number. The Canvas Blaze further builds on our promise to empower consumers with superior technology and enhanced services.” On the partnership with MTS, he added; “We are delighted to partner with MTS, as it will give our customers access to the best experience with respect to both data and voice services. Supported by a strong distribution channel and retail presence of both the companies, our aim is to catalyze the mobile Internet penetration in the country, offering seamless connectivity, affordable call and data rates, the Canvas Blaze promises a superior user experience on a wide display smartphone.”

According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “I am happy to announce the launch of Canvas Blaze in partnership with Micromax - one of the most exciting smartphone brands in the country. Canvas Blaze, powered by the best in class Qualcomm Snapdragon processor, has been exclusively designed to cater to the young smartphone customers.” Leonid added, “Canvas Blaze has been bundled with FREE Data and Voice benefits for 6 months providing a complete package for the customers.”

Canvas Blaze houses an 1850 mAh battery promising superior quality graphics, multi-tasking and improved application performance. With an 8.0MP rear camera with flash and VGA front camera, users can capture all their favorite moments in superior clarity. The phone supports Bluetooth v2.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. With an expandable memory of upto 32GB, the smartphone comes with gravity, proximity and light sensors providing enhanced user capabilities.

The launch of Canvas Blaze is supported by an integrated communication campaign featuring above and below the line initiatives. This campaign is targeted at young smartphone users and intenders who see technology as their oxygen. ‘The INTERNET GENERATION as we have branded them in this campaign believes that power comes from connections and therefore, increasingly spends more and more time online. They constantly hanker for connectivity and speed. These youngsters have a sense of entitlement that makes them not just Smart but Smartass. The campaign also involves a Television Film directed by the acclaimed director Bharat Sikka. The campaign has been conceptualised by Creativeland Asia.

With a MOP of INR 10,999/-, the Canvas Blaze will be available across all leading retail outlets in India from December 16, 2013. For more information, please visit www.micromaxinfo.com.


About Micromax:
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company held 22.7 market share in the Indian smartphone market as per IDC Q2 report. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

About Sistema Shyam TeleServices Ltd:
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world. For More Information, please visit www.mtsindia.in

Aircel and Micromax enter into strategic partnership to drive data growth in India

Aircel, one of India’s leading telecom players, has entered into a strategic partnership with Micromax, India’s leading handset manufacturer, to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program. Also, they introduced unique and exciting Reverse Bundling handset Offers worth Rs. 12000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.

Details of Aircel’s Bundled Offers for Micromax devices:

Device	Benefits
Smart Phones (3G)	·  Local Calling @ 1p/2 sec and STD calling @ 1p/sec for 3 months ·  2GB Data (2G/3G) per month for 3 months ·  Rs. 10,000 worth WAP content free over 3 months ·  Popcorn TV (internet TV) application free for 3 months
2G Phones (Data Enabled Devices)	·  Local Calling @1p/2sec and STD Calling @ 1p/sec for 3 months ·  1GB Data (2G/3G) per month for 3 months ·  Rs. 10,000 worth WAP content free over 3 months
Dongles (3G)	·  500 MB per month for 3 months

 

Speaking on the occasion, Kadhiravan K, Circle Business Head Aircel, Karnataka said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow 4 - 5 times and smartphone penetration is set to increase 5 times to 50% in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services.”

Commenting at the event, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel’s innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.”

Vikas further added, “This partnership will further provide a major boost to better connectivity and internet adoption as Aircel’s network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across length and breadth of the country”

About Aircel Limited                                                                                               
Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com and follow us on Twitter @AircelNews

About Micromax
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. Micromax currently holds 22 percent market share in the Indian smartphone market according to IDC Q2 report. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.