#Coca-Cola and Jain Irrigation to Invest Rs.50 cr for Project Unnati

Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL)and Jain Irrigation today announced plans to scale up their joint initiative Project Unnati with investments amounting to Rs. 50 Cr. over a period of 10 years.

After achieving the desired results in Phase 1, Hindustan Coca-Cola Beverages Pvt. Ltd. and Jain Irrigation Systems Ltd. made the announcement of scaling the initiative fivefold reaching 25000 farmers in Phase 2 at an investment of Rs. 50 Cr. over next 10 years. The MOU was signed today by Mr. T. Krishnakumar, Chief Executive Officer, Hindustan Coca-Cola Beverages Pvt. Ltd Mr. Anil Jain, Managing Director, Jain Irrigation Systems Ltd.

Speaking about the project, Mr. T. Krishnakumar, Chief Executive Officer, Hindustan Coca-Cola Beverages Pvt. Ltd., said “Scaling up of the initiative in close association with farmers and Jain Irrigation will result in the creation of an ecosystem that delivers higher growth and income for farmers and helps us streamline supply chain and enhance productivity for our Indian brands Maaza and Minute Maid Mango. The scale of this project enables us to confidently continue to deliver the refreshing beverages to consumers at affordable price points. Our long standing partners, Jain Irrigation, understand that partnership between business, civil society and government is the key to building a more sustainable future.”

According to Mr. Anil Jain, Managing Director, Jain Irrigation Systems Ltd.said “India is the largest producer of mango pulp in the world, with one of the lowest mango yield. Ultra High Density offers  is a proven technology, commonly practiced for mango cultivation worldwide and combined with other sustainable agricultural techniques has the potential to yield upward of 200% more produce than the traditional method. We are proud to take our partnership with HCCBPL forward towards large scale adoption of UHDP in the country. Over the next 10 years, we aim to scale up the project to cover end-to-end fruit supply chain and further optimize delivery.”

The Project, in its second phase will identify nearly– 25,000 farmers, holding an area of 50,000 acres and support them in adopting the Ultra High Density Plantation technology. The selected farmers will be provided assistance for using this technology during the duration of the project. While Unnati Phase 1 has successfully trained farmers on UHDP Technology and encouraged them to adapt to the new technology, Unnati Phase 2 is built around building deeper relationship and engagements with farmers. The objective is to harness the higher productivity potential of mango farms to our business by Jain Irrigation offering all UHDP implementing farmers and an option of buying back the fruits cultivated. The scaled up initiative is expected to deliver close to 300KMT fruit by the year 2022-23.


Over two-thirds of the 5,000-crore-a-year Indian juice drinks market consists of mango drinks alone. Juice drinks offer a tremendous business opportunity, if managed on a long-term, sustainable basis. However, the area under mango cultivation is not growing at the same rate. The agricultural practices under Project Unnati offer the basis to improve mango productivity and hence, enhance supply of mango pulp for the industry. Continuous interaction with farmers on Good Agricultural Practices (GAP) with support on farm supplements and subsidy shall motivate farmers to be engaged with this project over a long duration. Additionally, Project Unnati will also develop Farmer Loyalty programs which will continue to encourage farmer’s support to this program.

During phase 1 of Project 'Unnati', which was launched in 2011 with an investment of $2 million,partners worked towards highlighting the need of UHDP technology and in assisting early adoption ofof the practice. The project, which is a unique partnership with farmers has established 200 demo farms. Through interventions such as “Coca-Cola University on Wheels” Bus and active outreach, nearly 4000 farmers till date have been covered. UHDP Technology embedded with drip irrigation, on-site training and farm supplement support have been successfully implemented by several farmers, which has led to first harvest of mangoes this year.

TERI University and Coca-Cola Join Hands to set up Department of Regional Water Studies

TERI University has joined hands with The Coca-Cola Foundation to launch the ‘Coca-Cola Department of Regional Water Studies’.  Dr. Leena Srivastava, Vice-Chancellor of TERI University and Asim Parekh, Vice President, Technical and Supply Chain, Coca-Cola India and South West Asia launched the program at the TERI University Campus, Vasant Kunj, New Delhi.

The National Water Policy (2012) issued by the Ministry of Water Resources, Government of India lists some key areas of resource and capability scarcity in the management of water resources. The Policy states the ‘The lack of adequate trained personnel for scientific planning, utilizing modern techniques and analytical capabilities incorporating information technology constrains good water management.’ It also states that ‘A holistic and inter-disciplinary approach at water related problems is missing’ and that ‘The public agencies in charge of taking water related decisions tend to take these on their own without consultation with stakeholders, often resulting in poor and unreliable service characterized by inequities of various kinds.’

Coca-Cola and the TERI University have come together to set up an academic department to respond to these needs of creating new knowledge and capacity in water related issues. To be named the Coca-Cola Department of Regional Water Studies, it will examine water issues in an interdisciplinary framework, bringing in cultural, educational and scientific factors as well as religious, ethical, social, political, legal, institutional and economic dimensions towards a better, holistic approach to water management.

The Program aims to develop a globally competitive cadre of young water management professionals, scientifically manage water resources in the country with the help of research, development and new technologies, as well as build capability for various stakeholders who can influence policy and implement research effectively.

“India needs to urgently build the capacity to conserve, manage and efficiently utilize all its available water resources, including in the remotest parts of the country and across boundaries. Policies, regulatory frameworks, financial mechanisms, access and equity issues all have to be aligned to urgently reduce our water vulnerabilities while enhancing our food and energy security. The Coca Cola Department will strive to respond fully to these needs”. said Dr. Leena Srivastava, Vice-Chancellor of TERI University

 “For The Coca-Cola Company, water is central not just to our business, but to the societies in which we operate. As part of our global framework of sustainability, Coca-Cola places a high importance on WATER, WOMEN and WELLBEING.” said Asim Parekh, Vice President, Technical and Supply Chain, Coca-Cola India and South West Asia. “We believe that through this partnership with TERI University, we can contribute to the creation of human resource capital in the area of water management as well as help in research and development on water management. This partnership brings together the Golden Triangle of Government, Business and Civil society with Academia and we hope that this department will lead in the field of water governance. ” he concluded.

 The Department will act as a center for integrative, assimilative and inclusive knowledge creation using an interdisciplinary approach to address complex water sustainability issues. Students can apply to either an MTech or an MSc two-year, full time degree program in Water Science and Governance. In addition to the two year full time course, candidates will also have an option of registering for a one year PG Diploma programme or a six month certificate programme in either MTech or MSc. Applications for these programs are now open and will be received at Teri University, 10 Institutional Area, Vasant Kunj, New Delhi until 16 June 2014.

 Some of the core courses that will be offered will include courses on water law and policy, Water quality monitoring and assessment, water and sustainability science, Water planning and management as well as Water economics and financial management to Water disasters: management and planning. Depending on the candidate’s area of study and degree type, specified courses that will be offered include courses on applied hydrology, industrial pollution control, water audit and demand management, wetland conservation and management, integrated watershed and river basin management etc.

Coca-Cola Beverages appoints new HR Head

Hindustan Coca-Cola Beverages Pvt. Ltd -theCompany owned bottling partner of The Coca-Cola Company in India - today announced the appointment of Gaurav Chaturvedi as its new Vice- President, Human Resources. Gaurav Chaturvedi is currently the zonal Vice President, Operations, Andhra Pradesh, the largest zone for HCCBPL in sales terms.

Gaurav Chaturvedi will take charge of HR from 15th April, 2014and continue to report to Mr. T. Krishnakumar.This is the first time in 2 decades since Coca-Cola’s re-entry into India that a senior Operations Manager has been designated to take over the Human Resource responsibilities in the Company. Gaurav replaces P. V. Ramna Murthy, who has decided to pursue opportunities outside the Company.

Coca-Cola “The World’s Cup” campaign

The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivaled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup™ ever. “The World’s Cup” will be brought to life through a number of key elements:
“One World, One Game” television and digital film
“Where Will Happiness Strike Next” documentary-style short films
The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign
The Happiness Flag - the largest photomosaic ever created featuring fan faces and messages
FIFA World Cup™ Trophy Tour by Coca-Cola
A uniquely Brazilian visual identity
“Just as Brasil is everyone’s country and Coca-Cola is everyone’s drink, the FIFA World Cup™ is everyone’s cup,” said Joseph Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company, about the brand’s new campaign for the 2014 FIFA World Cup™.  “Through “The World’s Cup”, Coca-Cola wants to celebrate real people playing football, demonstrating how the game is a force for a more inclusive and connected world.”

The “One World, One Game” television and digital film goes live across the globe today and is the brand’s invitation to the world to join “The World’s Cup”.  The film, created in partnership with Wieden + Kennedy Sao Paulo, brings to life the stories of four football teams from four different corners of the world who have each overcome life’s challenges through their love of the game.  The film sees the teams share their stories of the happiness that football brings them as Coca-Cola surprises each team with invitations to Rio de Janeiro, to see the preparations for the 2014 FIFA World Cup™.  The teams’ experience will culminate in attending the tournament this summer, where they will have the honor of carrying the national team flags onto the pitch at Germany vs. Portugal on June 16th.

In a series of poignant, documentary-style, short films entitled Where Will Happiness Strike Next captured during stops along the FIFA World Cup™ Trophy Tour, Coca-Cola will share stories of passionate football fans that are using the game to help them triumph over adversity, in turn inspiring others to use the power of football to overcome difficulties.  At each film’s climax, the stars are surprised by Coca-Cola and a special viewing of the FIFA World Cup™ Trophy.
“Coca-Cola prides itself on celebrating the power of football and the ability of the sport to bring the world together.  Football is for everyone, regardless of geographical and social boundaries, that’s why this year we are launching “The World’s Cup”.” added Tripodi.

‘The World Is Ours’ is the official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign featuring vocals from Brazilian born David Correy and sounds from Monobloco – a Brazilian street band.  As Correy travelled across the globe championing the song, local artists were encouraged to put their own spin on the track, giving it a truly global flavor.
In an unprecedented move, Coca-Cola is giving fans from across the globe the chance to be part of the largest flag mosaic ever created and show the power of football to bring people from different backgrounds and beliefs together.  The Happiness Flag – constructed from photos and tweets submitted by fans from around the world – will be seen on-pitch prior to the Opening Match of the 2014 FIFA World Cup™ in Sao Paulo on June 12th.

Underpinning the entire campaign is the longest ever FIFA World Cup™ Trophy Tour byCoca-Cola. Starting in September 2013 Coca-Cola has taken the FIFA World Cup™ Trophy on a journey spanning more than 92,000 miles and visiting 90 countries to encapsulate the true spirit of the campaign - that the FIFA World Cup™ really is “The World’s Cup”.
The visual identity for “The World’s Cup” campaign will be featured on all brand communication during the tournament and represents happiness, togetherness and celebration.  For the first time, the design was created in collaboration with a street artist, employing the unique style and talent of Brazilian artist Speto.  It features the color and characteristic designs of Brazilian street art with the faces of four young people from Brazil reproduced in Speto’s signature graphic style.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup™ since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

Salman Khan & Rajdeep Sardesai at Thums Up Being Human Veer Campaign

Thums-Up Being Human VEER, an awareness and fundraising campaign on “Unleashing the Inner Potential of Persons with Disabilities” (PwD), culminated its first leg today with an event highlighting the journey of the campaign so far. Launched on 26th January, in partnership with CNN-IBN and American India Foundation (AIF), the campaign came about as an endeavour to create awareness on and address challenges such as inclusive education and employment, skill training and development for PwDs, and advocating for disabled-friendly technology. The campaign has raised pledges worth INR 75 Lacs towards this in the first leg.

 The event portrayed stories of several inspirational people who have achieved tremendous success through their hard work and determination, overcoming physical disabilities. These included famed Bharatnatyam and Kathak Dancer and well-known actress Sudha Chandran; paraplegic swimmer Prasanta Karmakar who won a bronze medal at the 2010 Commonwealth games; Lt Gen Vijay Oberoi former Director General of Military Operations and Vice Chief of Army Staff who lost his right leg in the Indo-Pak War in 1965 but chose to soldier on in his regiment -- the Maratha Light Infantry and Sminu Jindal, MD of Jindal SAW Ltd. who today leads India’s biggest producer of steel pipes with an annual turnover of $1 billion, despite being wheelchair bound since age 11.

Several challenges being faced by the community and opportunities available for differently abled were brought to light interaction with Actor Salman Khan with leaders from different fields including NGOs, Business Houses, entrepreneurs, sportspersons and others. Several celebrities join in to offer their support to the campaign. The stakeholders came together to recognize the potential amongst the differently abled and how can they all come together to unleash this potential.

 Mr. Salman Khan on behalf of Being Human foundation, said, “We started the Thums Up-Being Human Veer initiative to help empower the differently abled by providing them with the right set of skills. This initiative will help over 1000 people with disabilities find employment. We thank everyone involved, for their support.”

 Taking forward Thums Up’s toofani philosophy of unleashing the potential within, Campaign VEER has been reaching out to Persons with Disabilities (PwDs) with skill training and employment opportunities and giving a voice to their achievements. Over the last 2-months, the initiative has showcased stories of several Veers who have achieved unparalleled success in their endeavors through a combination of hard work and application of their abilities to the best possible extent.

Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India said, “The brand Thums Up has always believed that heroes are made and not born. We all have the potential to be a hero; it's just about unleashing that spirit within. Campaign VEER was launched with the same motive to offer people with disabilities a platform to unleash their potential. With support from our partners and donors, I am sure that we will be able to reach out to millions more across India.”

 Rajdeep Sardesai, Editor-in-chief, IBN Network, said, “Every person who has joined and contributed to this initiative has brought a unique strength to it. I believe that people will continue to show support to this campaign and help us cross more milestones.”

Veer has drawn support from people from all walks of life and the stories showcased have touched people across India, many of whom have come forward to support the cause. Donors who have pledged for the campaign include British Asian Trust (BAT) (20,000 pounds), RAGE Frameworks (Rs. 7, 50,000), American India Foundation (AIF) (Rs. 10, 00,000), Coca-Cola India (Rs 20, 00,000) and several individual donors who have contributed nearly INR 10 lacs towards the cause. The series also highlighted detailed discussions on issues related to disability, which have spread nationwide awareness about this cause.


Dr. Hemanth Paul, Country Director, AIF, said, “AIF has always believed in bringing national causes to the forefront of social consciousness and encourages members of society to become active contributors to the cause. It feels wonderful to be able to make meaningful difference in the lives of individuals. We believe AIF carries the dreams and hope of not just the 1000 VEERs but of society who has placed their trust in us. On behalf of AIF, I take this opportunity to thank Thums Up and Being Human and Network 18 for launching this initiative and all those who have helped us reach this milestone. We hope this initiative will grow from strength to strength"

Coca-Cola NDTV Support My School campaign completes 300 Schools

India’s leading campaign to support infrastructure across rural and semi-urban schools – Support My School – today hit the 300 milestone with the completion of the most recent school in Nuh, Haryana. Coca-Cola India, along with SRF Foundation, Enrich Agro and other partners dedicated the new facilities created at Rewasan Govt. School in Nuh to the students and people of the community. With this dedication, over 1 lakh students across India can now claim access to better sanitation, water, playing facilities, libraries, computer centres and other basic infrastructure. Over the last three years, over 100 partners including leading foundations, corporates, NGOs and celebrities have joined the campaign and help drive it towards the milestone of 300 schools.         

Present to mark the momentous occasion were Mr. Pramod Kumar, State RTE Coordinator, Dept. of Elementary Education, Haryana; Miss Lisa Borders, Chair of The Coca-Cola Foundation and Vice President, Global Community Connections, The Coca-Cola Company along with Dr. Suresh Reddy, Director, SRF Foundation; Mr. Dinesh Shastry, District Education Officer (DEO), Mewat and Mr. Pradeep Godara (HCS), Additional Dy. Commissioner (ADC), Mewat.

To mark the occasion, students of the Rewasan Govt. School signed on a pledge affirming that they will strive their best and will attend school without fail. Students also proudly showcased science and arts projects to the visiting guests, giving a glimpse of the potential found in rural government schools across India. At the function held today, certificates were also given to teachers who have attended the Teacher Training Program conducted by Mr. Harsh Jajoo of Mindbodhi consultants.

Present at the event were several community members and local leaders. The Support My School campaign has been able to help communities take ownership of change. Through the campaign, the communities have been brought into the positive cycle of change and in several parts of the country they have taken a leading role. The campaign has been made successful through the Golden Triangle partnership model, where Private Sector and Civil Society came together in Government Schools with help of Government officials and locally elected leaders, thus bringing all the stakeholders together. This model has helped the campaign gain steam and reaches the 300 school mark.

Enthused by the progress made by the initiative, Miss Lisa Borders, Chair of The Coca-Cola Foundation and Vice President, Global Community Connections, The Coca-Cola Company said, “I am happy to see the Golden Triangle model coming together so wonderfully well to make such a wide ranging impact on ground. I would like to thank all the partners of the Campaign, who have come together to build the momentum and drive change into the schools and the communities around India. The Coca-Cola Foundation is very happy to be part of Support My School campaign. It feels great to see this initiative evolve from being a campaign into becoming a platform. We aspire to work together to take this campaign forward and help create a welcoming and caring environment in schools for our children.”

Launched in January 2011, the Support My School campaign aims to create happy and healthy learning environments for students across rural and semi-urban India by providing schools with basic amenities such as access to water and proper toilets for girls and boys. Over 43,000 students across 10 states were impacted over Season 1 of the campaign. Season 2 has extended this reach to over 15 states and over 1 lakh students till now.

Dr. Suresh Reddy, Director, SRF Foundation said, "SRF Foundation has always been committed to providing quality education and the transformation of the current school systems in rural and semi-urban areas of India. Our journey with Support My School has been very exciting and we are proud to be part of this dedication today. As Season 2 moves towards completion, we look forward to creating more of such life-impacting change for the children of the country."

Thanking the campaign partners, Mr. Ved Prakash, Principal, Rewasan School said, “The Support My School (SMS) campaign has given our school a new lease of life and helped us fulfill our aspiration of building an efficient school. It feels wonderful to be chosen under this campaign. On behalf of schools principals across all SMS schools, I would like to thank all the partners on initiating this effort and making a difference to the lives of all our students.”

About Support My School Campaign

Coca-Cola India joined hands with NDTV to launch Support My School in association with UN-Habitat, Charities Aid Foundation (CAF), Pearson Foundation and Tata Teleservices. It undertakes the following core activities:

·         Provision of improved access to water

·         Appropriate sanitation facility for girls and boys

·         Improvement in the overall infrastructure and environment

·         Provision for sports and recreation facilities and

·         Recharging groundwater through rainwater harvesting


With such necessary amenities in place, schools are able to provide a cleaner and healthier environment more conducive to learning.
                                                                           
Education in rural India suffers from several issues where lack of sanitation is a key reason for absenteeism and dropouts amongst students. This is especially noted in young girls who are forced to quit as they enter adolescence due to a lack of clean and functional toilets. Children are also likely to fall sick more often without clean water to drink or to wash hands. Support My School endeavors to eliminate this basic concern by spreading the initiative across the country with the help of campaign partners to execute the same.

CAST OF ‘GULAAB GANG’ CHAMPIONS THE CAUSE OF SUPPORT MY SCHOOL CAMPAIGN

Madhuri Dixit visited Shri Govind Bal Mandir School in Andheri today with the cast and crew of her upcoming film – “Gulaab Gang”. The film which has been making waves with its promos has a strong underlying theme of women empowerment and the role education plays in it. Bringing the cause of girl child education to the forefront, the cast interacted with students on the importance of education for girls to earn a place for themselves within the society.
The visit was part of the Support My School campaign which focuses on revitalizing schools in rural and semi-urban areas with provision of basic facilities such as safe drinking water, separate toilets for boys and girls, libraries and promotion of physical sports. Lack of amenities such as hygienic sanitation has been a major cause for dropouts amongst female students at the incidence of puberty.
Actress Madhuri Dixit-Nene said, “As an actress who has worked in this industry for 3 decades now, I have been fortunate to represent many facets of womanhood through my roles. In ‘Gulaab Gang’, we are seeing a whole new face of the woman. The film speaks out on how important it is for every girl to get education to be able to make something of herself and earn the respect she deserves. I want to congratulate Coca-Cola India and all the other partners who have championed Support My School to encourage these girls to stay in school! We need such initiatives in this country.”
Anubhav Sinha, founder and owner of "Benaras Mediaworks Pvt. Ltd." which has produced the film said, “We are all proud to be associated with ‘Gulaab Gang’, a film that truly resonates with the spirit of the Indian woman. The movie talks about educating girls to help them build a future for themselves, and how often socio-economic reasons prevent this. It is at this basic level of primary education where every impetus is needed to keep girls in school. Sanitation has always been highlighted as a major cause for girl dropouts in rural schools. Coca-Cola and campaign partners have taken up a worthy cause with Support My School which focuses on such basic issues. I am confident this will give a boost to girl child education in the country.”
The visit was enabled, facilitated and coordinated by Bottomline Media Pvt. Ltd and was instrumental in making this association happen.
Ms. Tanaaz Bhatia, Managing Director of Bottomline Media Pvt. Ltd. said, “It gives us great pleasure to contribute towards the Support My School campaign. Educating the girl child is such an important endeavor and we are all glad to be able to partner with Coca-Cola and do our bit towards this. Gulaab Gang is a movie that speaks out on the cause of women empowerment and the role education plays in this.”
The Support My School campaign was launched in January, 2011 post the findings of a study on rural and semi-urban schools which highlighted marked absenteeism and dropout amongst female students at the incidence of puberty, due to lack of basic sanitation facilities in their schools. Support My School is a campaign which has recognized this fundamental yet crucial gap and helps bridge it by creating a holistic learning environment for the girl child to continue to study and find her rightful place with dignity and equality.

About Support My School
Coca-Cola joined hands with NDTV to launch Support My School in association with UN-Habitat, Charities Aid Foundation (CAF), Pearson Foundation and Tata Teleservices. It undertakes the following core activities:
·         Provision of improved access to water
·         Appropriate sanitation facility for girls and boys
·         Improvement in the overall infrastructure and environment
·         Provision for sports and recreation facilities and
·         Recharging groundwater through rainwater harvesting
·         Libraries and Teacher Training by Pearson Foundation
·         Computer Center by Tata Teleservices
With such necessary amenities in place, schools are able to provide a cleaner and healthier environment more conducive to learning.
Education in rural India suffers from several issues where lack of sanitation is a key reason for absenteeism and dropouts amongst students. This is especially noted in young girls who are forced to quit as they enter adolescence due to a lack of clean and functional toilets. Children are also likely to fall sick more often without clean water to drink or to wash hands. Support My School endeavours to eliminate this basic concern by spreading the initiative across the country with the help of campaign partners to execute the same.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 30 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company's India operations and its products, please visit: www.coca-colaindia.com. 

“Teen Till I Die” initiative by Brand Sprite

Building on its signature “Chalo Apni Chaal” credo which salutes the spirit and ingenuity of the youth, brand Sprite is inviting teens to unleash their talent and creativity on India’s biggest portals and social networks with the exciting “Teen Till I Die” initiative.  Spread across 4 genres - Music, Dance, Art and Standup Comedy, the nationwide contest is looking for the most experimental and entertaining performances to spread across the digital world. The Sprite team is extending its expertise to promote the best videos, chosen through popular vote, across popular media including Facebook, Youtube and Channel V. What’s more, the top 5 videos from each category will be judged by a panel of expert judges –Salim & Sulaiman for Music, Vir Das for Stand-Up, Terence Lewis for Dance and  Daku, one of India’s first graffiti street artist for Art.

Started from September, 2013 the “Teen Till I Die” initiative will be making its way to over 250 colleges across 24 cities to facilitate participants in the process. The contest will end on 30th September, post which voting on the uploaded videos will begin.

Speaking about the initiative, Anupama Ahluwalia, VP- Marketing, Coca-Cola India says, “Teen till I Die” is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them - believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With “Teen Till I Die”, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”

The procedure has been kept simple - the participant just has to shoot their teen video, log on to:  www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).

The final Top 5 Videos in each of the 4 categories would be opened up for public voting. Based on the parameters of presentation, innovation and entertainment, videos with the maximum votes will be declared the final winners. The winners of the best videos will win Samsung Tablets and also get a chance to be featured on Channel V and be the opening act at one of India’s BIGGEST College Festivals -IIT Mumbai’s Mood Indigo.

The complete digital initiative has been conceptualized and will be executed on ground by Con ten Media. The publication and promotion on the social media will be managed by Web Chutney Studio Private Limited.

About the initiative:-
Teen Beats - Participants can submit a video of an experimental musical performance with the minimal use of regular band instruments.
·         Not more than five (5) lead Participants in any Video.

·         The Participants may produce a musical performance in any genre of music.

·         Participants can use any number of support persons/props as part of the musical performance, however, these support persons will not be counted as Participants for the purpose of the Video.

·         Participants may not employ more than two(2) regular musical instrument in the Video.

·         There is no limit on the number of Videos that may be submitted by a Participant.

Teen Steps - Participants can submit a video of a dance performance using the space, props and characters provided by CCIPL and/or the designated organizer of the Promotion.
·         Not more than five (5) lead Participants in any Video.

·         The Participants may produce a dance performance in any genre.

·         Participants can use any number of support persons / props as part of their performance. However, these support persons will not be counted as Participants for the purpose of the Video.

·         There is no limit on the number of Videos that may be submitted by a Participant.

Teen Art - Participants can submit a video of a street art composition produced using spray paint.
·         Not more than two (2) Participants in any Video

·         The Participants may produce a Video in the genre 'Street Art' and may use any medium of their choice (subject to the provisions of these Terms).

·         The Participants may produce their entries using the following colors: green, yellow, white and blue.

·         There is no limit on the number of Videos that may be submitted by a Participant.

·         Teen Talk - Participants can submit a video of a stand-up comedy routine using the space and props provided by CCIPL and/or the designated organizer of the Promotion.
·         Not more than two (2) Participants in any Video.

·         Participants may produce a Video in either English or Hindi, or a combination of the two languages.

·         Participants can use any number of props as part of their performance.

The Video can be about any topic related to the theme of "Teen Life"


About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company's Indian operations please visit: www.coca-colaindia.com

“A HAPPIER TOMORROW” – COCA-COLA CELEBRATES OPTIMISM AND HAPPINESS WITH ITS NEW CAMPAIGN TO WELCOME 2012

Ushering in the New Year with optimism and happiness, Coca-Cola is launching its new communication campaign – ‘Believe in a Happier Tomorrow’. The campaign weaves a world of hope and optimism, with reasons to believe in ‘happiness’ and to believe that the future will be brighter and happier. This is an endearing campaign that opens Happiness in all of us by showing that there is more good in the world than bad. The communication is anchored in optimism and gives people myriad reasons to believe in a happy and wonderful 2012.

Speaking about the campaign, Ms. Anupama Ahluwalia, Vice President, Marketing, Coca-Cola India and South West Asia, says, “Coca-Cola has spread happiness for over 125 years. As we prepare to usher in another New Year, it is the season of spreading good cheer and the perfect time to look ahead with a positive outlook. Our latest campaign captures the spirit of hope and optimism, further establishing the brand’s ‘Philosophy’ by urging people to believe in a happier tomorrow. This is more than just a campaign for Coca-Cola and we are confident that the new campaign will strike a chord of happiness with our consumers and the chorus of happy children will warm the hearts and add to the spirit of positivity for the coming year.”


The new campaign has been conceptualized by the creative team at McCann Delhi led by Prasoon Joshi. The lyrics of the ad jingle have been penned by Prasoon Joshi with music by ace Bollywood music composer, Shantanu Moitra. The film has been directed by Kaushik Sarkar, and produced by the production house, Apostrophe.

As a universal icon of happiness, Coca-Cola has always encouraged people to see the world through optimistic eyes mustering a positive and possible change and celebrated people who radiate optimism. The new Coca-Cola campaign in India, Opens Happiness in all of us by showing that there is more good in the world than bad. 2011 has been a roller coaster of a year indeed – a year that’s changed the world and set the foundations for things to come in the times ahead. Surely we can say with Optimism and Hope that tomorrow is only going to get better! 

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy  Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations

Please visit: www.coca-colaindia.com and www.myenjoyzone.com  

Sourced From: Perfect Relations