Colour Lab from Allen Solly

Allen Solly, one of India's most popular and recognised brands in the branded premium apparel segment today announced the launch of its most innovative concept yet – Colour Lab. This unique concept, the first of its kind, enables colour enthusiasts to co-create with Allen Solly through an interactive tablet available at the stores.

 In Spring Summer 13 they introduced 14 never before shades in shirts and trousers which turned out to be a raging success. And this Autumn-Winter, Allen Solly presents a one-of-a-kind product innovation that goes far beyond tweaks in fabric and style, into the exciting realm of digital technology. A product innovation that uses the finest of fabrics, an intelligent digital tablet and a robust dedicated manufacturing and distribution system to deliver custom-coloured merchandize. Just walk into an Allen Solly store near you, pick up the Colour Lab tablet, conceptualize and design your unique colour and we’ll match it for you in just 15 days and have it delivered using the best color and garment technology.



Speaking to media persons Mr. Sooraj Bhat, Brand Head, Allen Solly, said the launch of Colour Lab – a product and process innovation, permits our customer to create a colour of his choice from a base of 670 colours and each colour will throw up nine shade options, which presents tremendous amount of variety for him to arrive at a choice of his. A premium of Rs 400/- will be charged for such customized shirt or trouser and will be delivered 15 days from the date of order, as it has to be specifically made for him. We expect to generate 5% of our revenue in the next six months from Colour Lab. Colour Lab is a big initiative for us and will drive this in the next six months, he added.

Mr. Bhat said, the total organized market size for smart casuals is estimated to be Rs 6000 crores. Allen Solly had a turnover of Rs 470 crores last year, is expected to clock a 40% growth and close this financial around Rs 650/- crores. Our Ad spend is 4% – 5% of our revenue. Allen Solly has 170 exclusive outlets in the country and will close with 200 stores by the end of this financial year, 50% of these stores are franchise owned. In Andhra Pradesh, we have 6 stores in Hyderabad and 3 in other cities of AP. Allen Solly shirts are priced in the range of Rs 1500/- to 2800/- and trousers at Rs 1700/- to 3000/-.

Allen Solly aims to target the 25-30 year old urban, upbeat, fashion conscious and socially connected man. The concept has been rolled out in 100+ stores across the country and in smaller towns making the technology accessible to the discerning. The initiative will be leveraged through a comprehensive media roll out. The campaign will play out across key metros and smaller towns over the course of next three months with an equally aggressive social media buzz.

The innovative concept was recently launched in the Allen Solly store, Himayath Nagar, Hyderabad. The store spread across 1000 Sq.ft hosts a wide range of clothing for both men and women.

Speaking on the launch Mr. Sooraj Bhat (Brand Head) Allen Solly said “For 20 years now, we have enjoyed a frontrunner’s fame for creating relaxed work wear for the unconventional mind. With the launch of “Friday Dressing” in 1995 and the brand’s celebrated Yellow Shirt commercial four years later, Allen Solly officially became a name forever synonymous with colour and innovation.” “Now, we are taking it to a whole new level”. He added

The brand is growing assertively and aggressively at a CAGR of 37% for the last four years and plans to maintain a healthy CAGR of 30% for the next two years. Allen Solly has already crossed their target revenues this year reporting a 21% increase in same store growth compared to last year. Womenswear contributes to 25% of the brand’s revenue, and combined with the accessories business the brand looking at a growth of 5% in the next 1 year adding to the success. Its retail footprint in the last six months has seen new stores in the East and North markets adding to the current store count of 158. They aim to end the fiscal year with a number close to 200 stores with a target of adding 50 new stores every year.

About Allen Solly: Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.

Planet Fashion's new store- 'Planet Fashion Grande' launched

Planet Fashion is a retail initiative of Madura Fashion & Lifestyle. A part of The Aditya Birla Group, Madura F&L has been the pioneer in men?s fashion in India, with brands like Louis Philippe, Van Heusen and Allen Solly, each of which is a market leader in their segments.


Launched in 2001 as a retail format to cater to the discerning customer who seeks a choice of the best brands, Planet Fashion today boasts of 145 stores across 97 cities, making it the largest apparel retail chain of its kind in the country. It registers an annual walk-in of over 3 million customers. By the end of this year Planet Fashion will touch a figure of 200 stores.

Planet Fashion operates stores between 1500 to 6000 sq ft that primarily caters to menswear and focuses on its in-house brands. It has a retail turnover of Rs 240 Cr, and last year registered a growth of 25 %. To drive its growth objective, they are now launching a new format of store christened `Planet Fashion Grande?. The first Planet Fashion Grande was launched on Friday, 16th Dec, at 100 ft Road, Indiranagar, Bangalore.

True to its name `Grande?, Planet Fashion has ensured that no stone is left unturned to create a store that truly lives up to its name. The store has been designed by Blocher Blocher Partners, an internationally renowned German architectural firm. They are renowned for having designed stores for Hugo Boss, Porsche Design and the likes across the world. The visual language for the store has been put together by Liga Nova which is an international brand retail company specializing in visual merchandising.

The shopping experience at the store is enhanced by the well trained staff that has been handpicked from across the country. The store boasts of a Stylist, who has over 25 years of experience in the field of suits & designing tailored garments. He will personally attend to customers to advise them on fabric, design, fits & style to match their body type, usage occasion and comfort preference.

Research has shown that most customers seek to be stylish but find themselves puzzled by the plethora of brands that most large format stores offer. This insight has been the basis of merchandise planning architecture at the Grande. Planet Fashion Grande has showcased only selected successful brands covering all relevant clothing options. Mr.Shoaib Farooqi, COO, Planet Fashion, International Business and Trade Sales said ?In our store, options aren?t galore. We only offer exhaustive merchandise across handpicked brands. That is what differentiates us from other retail formats?.

Positioned as a store that enables one to ?move up in style?. As a philosophy, Planet Fashion is customer-centered and believes in delivering what the customers specifically seek. Planet Fashion Grande? showcases four segments. The international floor has some of the most sought after brands like Calvin Klein, Nautica, Esprit & EDC, each depicting its retail lifestyle look. To compliment these, there is a section on accessories with international fragrances & sunglasses.

The Ceremonial floor is the ultimate destination for those looking for a male wedding trousseau. You have the largest collection of designer Sherwanis and wedding accessories. The suit section offers suits for formal as well as evening wear across brands like Louis Philippe, Van Heusen and Allen Solly. For those particular about exclusive tailoring, there is a section dedicated to custom tailoring. Planet Fashion Grande? is launching made-to-measure service where the suits will be custom tailored at the company?s factory set up with Italian collaboration.

The ladies section is one of its kind that hasn?t been seen in Bangalore till now. It offers the prêt line of Ritu Kumar. The exclusive printed sarees from Satya Paul launches you into a different orbit of imagination. As is also true of the pure ethnic collection from Seven East or ethnic fusion range of Global Desi. On the formal front you can satiate your desire with AND, a western fusion range, not to miss the large variety from Allen Solly and Van Heusen Women. All this is complemented with footwear & handbags. ?Going by the number of ladies that have already walked in & the amount of curiosity they expressed even before the official store launch, I can confidently say that the ladies section is already a super success.? Says Mr. Farooqi.

The menswear floor is an exhaustive storehouse of choice with brands like Louis Philippe, Van Heusen, Allen Solly, Levis and a range of footwear from Metro to complete your wardrobe.

Mr. Farooqi says, ?The next store of 18,000 sft is ready to open in the busy Karol Bag shopping district of Delhi by the end of the year. Delhi being a big wedding market, the Grande? will have an exclusive Bridal section as well.? By the end of next fiscal, they are targeting to open 15 such stores across India. ?In addition to metros, towns like Surat, Indore, Dehra Dun & others are in the pipeline