Dipika Pallikal to promote adidas in India

adidas adds more girl power to the team; joining forces with one of the most talented female athletes’ in India- Dipika Pallikal. The World No.11 kicked off her association with the three stripes in the latest women’s campaign- “all in for #mygirls”.
Talking about the partnership Tushar Goculdas, Brand Director, adidas India said, “Dipika is one of the most successful and dynamic squash players in the world today with 4 WSA titles under her belt. Dipika is all in with adidas and we are proud to power her with our cutting edge performance gear to deliver more match winning performances. We’ve launched the partnership with this exciting women’s campaign, which enables adidas to connect and engage with our female consumers. Dipika, along with other top athletes- Sania Mirza and Mithali Raj, inspires young athletes to follow their passion and support the women’s category for adidas in India. Off the court Dipika will express her individual style, sporting our iconic streetwear label- adidas Originals.”
Talk about joining the team Dipika Pallikal said, “I am excited to join team adidas and be supported by the leading sportswear brand in the world. “all in for #mygirls” was a great way to start this partnership and it was super fun shooting with an all-girls team. This is a fantastic initiative from adidas that inspires women to simply come together and enjoy a sport of their choice. From running to training, playing squash to even just dancing, any activity can be made fun with your gang of girls. I am all in for #mygirls and eager to hit the court in the three stripes for my next challenge.”
“all in for #mygirls” celebrates a special bond and is a shout out to all the girls to come together, inspire their girlfriends and help unlock each other’s true performance potential. This platform enables you to share your sporting passion, learn about the latest cutting edge performance gear from adidas and be part of a bigger community of girls who can make any sport fun and stylish.
Dipika is all in for her girls, training in her latest adidas gear and ready to add yet another WSA title under her belt.

Log on to: http://cosmo.intoday.in/mygirls/index.html#

adidas strengthens team with next generation cricketers

A cricketing powerhouse, with three of India’s most dynamic and exciting athletes - Virat Kohli, Rohit Sharma and Suresh Raina, adidas strengthens its team with the next generation of talented cricketers. Sachin Tendulkar was in the capital to welcome the newest members of team adidas - Unmukt Chand, Parvez Rasool, Vijay Zol Manan Vohra, Manpreet Juneja, Rush Kalaria, Chirag Khurana, Akshdeep Nath, Vikas Mishra, Sarfaraz Khan and Aparajith Baba.

Speaking at the event, Sachin Tendulkar said “This is a great initiative from adidas to support the future of this sport, which encourages aspiring athletes to follow their passion and be part of an extraordinary league. Mentoring these talented young cricketers will let me be close to what I love and give back to the sport.”

Talking about team adidas, Tushar Goculdas, Brand Director, adidas India said, “We have selected some of the most talented, athletic and explosive cricketers in the country today, and hope that each of them go on to represent the country one day. With a fantastic portfolio of current and next generation cricketers, and the most cutting edge products in the world, we have the ultimate combination that will take the adidas brand and our cricket business to the next level. With this latest move and an exciting sporting calendar ahead, including the 2014 FIFA World Cup, T20 World Cup and 2015 Cricket World Cup, adidas is all in to continue its leadership in the world of sport.”


BRIEF PROFILES OF ADIDAS’ NEXT GEN CRICKETERS:

·         Unmukt Chand, 21 year old, right hand batsman from Delhi. Former Captain of the 2012 u-19 World Cup champion team and played for the Delhi Daredevils in IPL-2013

·         Vijay Zol, 19 years left-hand middle-order batsman from Maharashtra. He is captain of the India Under 19 team at the 2014 ICC u-19 WC in Dubai and represented Royal Challengers Bangalore in IPL-2013

·         Parvez Rasool, 25 year old, right hand bat and right arm off-break bowler who became the first J&K cricketer to represent the Indian senior team in 2013. Parvez captains the  Jammu& Kashmir team and single-handedly led them into the Ranji trophy knock-out phase. He played for Sahara Pune Warriors in IPL-2013

·         Manpreet Juneja, 23 year old right hand bat and right arm off break bowler from Gujarat. Manpreet represented Delhi Daredevils in IPL-2013 and plays for Gujarat and India A

·         Rush Kalaria, 21 year old right-hand batsman and left-arm medium-fast bowler from Saurashtra, and former member of the India u-19 2012 World Cup winning team

·         Akshdeep Nath, 20 year old, former Vice Captain of the Under-19 2012 World Cup Champion team. He is a right-hand batsman and occasional right arm medium-fast bowler and plays for Uttar Pradesh

·         Vikas Mishra, 21 years old left arm orthodox bowler from Delhi. A former member of the India  u-19 team and also represented Delhi Daredevils in IPL-2013

·         Manan Vohra, 20,  from Punjab, is a former India u-19 player and presently plays for King XI Punjab and was one of only two uncapped players retained by their respective IPL franchise

·         Chirag Khurana,  21 year old, right hand batsman and right arm off break bowler who presently plays for Maharashtra

·         Sarfaraz Khan, 16 year old right hand batsman and right arm off break bowler from Mumbai, who presently plays for the India u-19 and Mumbai u-19 teams

·         Aparajith Baba, 19 year old, right hand batsman and right arm off break bowler from Chennai. He plays for India A, India Under 23’s and Tamil Nadu



In 2014, catch these next generation cricketers go all in for the new season in their latest adidas cricket gear.