Showing posts with label Media Moments Insight Pvt. Ltd.. Show all posts
Showing posts with label Media Moments Insight Pvt. Ltd.. Show all posts

Friday, November 25, 2011

JS & The Times of My Life: A Worm's-eye View of Journalism by Jug Suraiya


Mr. Subir Roy unveiling the book with Jug Suraiya.
 ‘I never wanted to a journalist’ is Jug Suraiya’s trademark tongue-in-the-cheek beginning to his book – The Times of My Life: A Worm’s-eye View of Journalism. Jug Suraiya narrates his journey from when he joined Junior Statesman in Calcutta as a writer right through relocation to Delhi to write for The Times Of India.


At the book launch event on Thursday (Nov 24) at The Park Bangalore, the author reads out some excerpts from the book. The lines he read were about his initial days as a journalist and painted a picture perfect imagery of Calcutta. The venerable Times of India (TOI) journalist, better known for his popular humour column 'Jugular Vein', narrated his awesome stints as a spray painting machine operator and a wannabe tendu leaf tycoon. The real story starts when he gets to join the (now-defunct) Junior Statesman in Calcutta as a writer, and takes a curious turn when he relocates to Delhi to join TOI. The author has been fair in allotting almost equal number of pages for Statesman and TOI.

With his friend Mr. Subir Roy, a most esteemed journalist, Jug Suraiya launched his book. Present at the event was his writer wife Mrs. Bunny Suraiya. While in conversation on journalism with Mr. Subir Roy, Jug said “Newspapers tend to speak to you, they converse with you”… “Literature is the art of writing something that will be read twice; journalism is something that is grasped at once.”

About the Book

‘I never wanted to a journalist’ is Jug Suraiya’s trademark tongue-in-the-cheek beginning to this book.

And yet, everything that impacted on his life appeared on the pages of first the youth magazine Junior Statesman, and later, the hoary Times of India. The chapters in this book are told in the same voice as his regular columns. The characters they describe—some well-known to us, some not—will remain immortal in our minds. Suraiya is the first Asian to have won the Grand Prize for Travel Writing awarded by the Pacific Area Travel Association (PATA).


Some Highlights of the book:

* Gives an insider’s view of the years when Indian journalism in English was coming into its own

* Anecdotal and quietly comical

* There is already strong media interest in its Publication


Release Type: Original



Price: Rs. 495/-



Binding: Hardback



Imprint: Tranquebar Press



Genre: Memoir/Humour



Page Extent: 350 pp



Pub Date: June 2011



Territory: World


About the Author:

Jug Suraiya is a journalist with The Times of India. He began his writing career first with the iconic Junior Statesman. His memories—both humorous and nostalgic—pepper the pages of this unforgettable book by a writer who has been described by Khushwant Singh as ‘India’s Art Buchwald’.

Wednesday, November 23, 2011

Spring Air Launches India’s First Premium Orthopaedic Bed Range – Europedic

USA’s leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, today unveiled its new Premium Orthopaedic Mattress “Europedic Mattress” in India. In view of the rising luxury demand and the average Indian being open to modern and health conscious life style, Spring Air India recently launched their second factory in India and their first factory in South India near Bangalore, to provide support and comfort to consumers searching for an answer to their sleepless nights.


“The Europedic Mattress Collection was developed through extensive research and a deep understanding of what many consumers want most in a mattress - luxury and support without the problems they experience with traditional Indian coir or cotton mattress," said Ashok Sharma, Chief Executive Officer of Spring Air India and Middle East. "We have already seen strong retail sales of over 1 million units of Spring Air including the Europedic range internationally in over 40 countries, and are confident Indian consumers will be just as excited about the newest additions to the Spring Air Collection. The Europedic range has been a breakthrough in sleep technology with its pressure-relieving comfort and conformability features."

There are several variants in the mattress range like “Perfect Comfort”, “Ultimate Comfort” and “Majestic Comfort”. These mattresses use high density open cell structured foam along with 2” 5lb visco-elastic memory foam with listed ILD rating of 14 on the top in their assembly to provide the sleeper with the ultimate comfort throughout the life of the mattress, a quality sleep surface like none other, and for that perfect night’s sleep. Europedic also offers essential accessories like memory foam Comfort pads in all sizes, memory foam Contour pillow, Classic comfort pillows, Neck and All purpose pillows.

Europedic mattress has several unique features and is made from high density visco-elastic memory foam which softens in reaction to body heat, allowing it to mould quickly to the shape of the body because of its unique characteristics of being pressure and temperature sensitive helping to relieve pressure points, preventing pressure sores and allows a healthy and comfortable sleep. Memory foam eliminates uncomfortable pressure points and adjusts itself based on your body temperature and weight. It is known that we sleep on our mattress and pillows for about one-third of our lives or over 100,000 hours. Due to Europedic’s unique properties, tossing and turning are dramatically diminished and disrupted sleep patterns greatly eliminated coupled with memory foam contour pillow (which further aligns the spine and supports the head). Sleeping on Europedic mattress will ensure a luxuriant and restful sleep experience.


Available at:

The Europedic Mattress Collection is currently available with all leading retailers across India. Available this Diwali, the Europedic Mattress Collection, the most comfortable mattress in the collection, will retail from INR 25,999 for single size mattress of 75”x36”x6” and will come with a 10-year limited warranty. For more information on the Europedic Mattress products, visit http://www.springair.in/.

About Spring Air:


Spring Air Bedding Co. is the first USA bedding company with a focus in premium and specialty sleep to establish operations in India with facilities in North and South India and a presence in over 250 retailers across India. The Company, founded in 1926 in USA, is one of the oldest and most prestigious companies in the bedding industry. The Company's products are currently sold in over 40 countries under the Spring Air brand name and are now available across India. For more information on Spring Air India, visit www.springair.in.