Tata Sky, the leading Direct-to-home service provider in the country, today announced the addition of the much awaited Star World Premiere HD to its channel offerings. The High Definition (HD) channel enables viewers to enjoy world class entertainment in real time for tech savvy English audiences in the country.
Typically English Entertainment channels air shows about 6 to 11 months after the show has been aired in the US. To keep up with the pace of these shows, avid viewers download shows off the net and watch it on the laptop or PC. With Star World Premiere HD Channel, shows will be aired in India soon after the episode is aired in the US. Starting 24th September, Tata Sky will be the only DTH provider with an option to view the new English entertainment channel.
With the growing affluent population in country, the demand for popular English content on Television is on the rise. With Tata Sky, subscribers can now watch original content every day along with an array of new programs and latest seasons of all shows. This will be a long awaited treat for fans of global English entertainment. Star World Premier HD will be available as an A-la-Carte channel at a nominal amount of Rs. 60/- per month.
To subscribe for Star World Premiere HD, SMS SWPR to 56633, call the helpline or log on to www.tatasky.com
About Tata Sky
Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates. Launched in 2006, Tata Sky was the first DTH Company to launch interactive services customized for the Indian market, from education services for the young, hi-end games across specialized genres to cooking recipes-on-demand, 24x7 darshan of leading temples & religious destination on TV and English speaking lessons for housewives.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections as on April 2013.
For more information on Tata Sky, visit www.tatasky.com
