Monday, January 27, 2014

Ramayana tales will a part of Tata Sky’s interactive platform

Tata Sky, India’s leading DTH service provider brings Ramayana, the popular and timeless Indian epic once again on to television with a twist. Starting this month, the Ramayana tales will a part of Tata Sky’s interactive platform - Actve Music every Sunday.
Sunday timeslot for The Ramayana on Tata Sky’s Actve Music

•    8 AM- 10 AM
•    2 PM- 4 PM (repeat telecast)
•    6 PM- 8 PM (repeat telecast)

Tata Sky gives its subscribers an opportunity to relive a total of 1300 minutes of exhilarating audio entertainment of the Ramayana at convenient time slots throughout their Sundays with voice over’s from some of Indian cinemas most profound and famous personalities such as Anupam Kher, Naseeruddin Shah, Javed Jafri, Om Puri etc. The classic epic is divided into 120 episodes of 10 mins each which will be played on Bhakti Sagar channel every Sunday.

 Commenting on this unique introduction, Vikram Mehra, Chief Commercial Officer at Tata Sky said, “In today’s day and age every parent seems to be struggling to ensure that their child in the 21st century, should be aware of Indian history and religious folks, one way or the other. This offering ensures that customers from all age groups to enjoy the offering, relaxed on a Sunday with their entire family in the comfort of their homes.”

Tata Sky’s Actve Music has time and again revamped itself, catering to the likes of its subscribers, this time by introducing music genres such as Classical, Kannada Devotional, Spiritual Music, Blues and Jazz, English Hits & Classics. Actve Music’s USP continues to be a 24x7 music platform with subscriber’s choice of music with no ad-breaks, no RJ or VJ interruption. Now with the Ramayana on Actve Music subscribers have an enduring epic as new offerings to enjoy.

About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 36,000 towns with a subscriber base of over 11.5 million.
For more information on Tata Sky, visit www.tatasky.com