Monday, June 24, 2013

Wrigley introduces all NEW Boomer Jelly Mango: It’s time to have fun in a mangolicious way

Wrigley introduces all NEW Boomer Jelly Mango: It’s time to have fun in a mangolicious way
After appealing to the taste buds of millions, India’s favorite bubble gum brand, Boomer has launched a new Boomer Jelly variant in Mango flavor.  With the introduction of this new variant, Wrigley’s Boomer has created an irresistible way to have fun in a mangolicioius way!

Jelly is a unique gum format, where each chunk of gum has a thick layer of flavoured jelly on top. Together the jelly and the gum combine to create some great taste experience and some deliciously happy and fruity moments.

The new Boomer Jelly Mango captures India’s love for mangoes and also promises a burst of mouthwatering mango flavor, every time one decides to have it. With the introduction of the mango flavor, Boomer has enhanced its Jelly range, which is already available in popular Orange, Watermelon and Mixed Berry flavors. Together, these four flavors are designed to appeal to a wide cross section of consumers across the country.

The launch of this new flavour is supported by a TVC targeted at teens and children and is based on the “Thoda Khelo, Thoda Khao” concept, with a kid depicting the fun way of having a bubble gum and jelly. Apart from the TVC, the product is supported through innovative posters and banners in the market.

Priced at Re 1 per pack, Boomer Jelly Mango is available across retail stores in India.

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated.

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About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.