Bharti Teletech, one of India’s leading manufacturers and distributors of telecom & allied products, today announced a strategic alliance with Logitech (SWX: LOGN) (NASDAQ: LOGI), a USD 2.2 billion digital lifestyle peripherals major, to service business customers. Under the alliance, Bharti Teletech will sell and distribute an exclusive portfolio of Logitech products to enterprise customers in India. With this alliance, Logitech will be able to leverage Bharti Teletech’s extensive network of over 100 institutional distributors across 35 cities and towns to capitalise on the increasing demand for IT accessories in the Indian market.
The product range made available through this alliance will not be available at Logitech’s retail outlets and will be exclusive to Bharti Teletech customers. Logitech will be introducing a variety of products that includes mice, keyboards, webcams, speakers and headsets through Bharti Teletech. With Bharti Teletech reaching out to over 2514 Modern Retail Outlets across the country, Logitech India also plans to leverage this strength to promote its range of Home Entertainment Products that includes the Harmony Universal Remotes, Pure-Fi iPod Speakers and Squeeze Box Streaming Music Systems.
Announcing the alliance, Mr. Sunil Goyal, CEO, Bharti Teletech, said, “We are delighted to partner Logitech in their endeavor to further their reach into the enterprise segment in the country. With this partnership, our customers can now look forward to an exclusive range of technologically advanced accessories made available right at their doorsteps. Our understanding of the Indian market coupled with our extensive distribution reach is a perfect match for Logitech’s growth strategy in India. The mutually beneficial partnership will provide both the partners with opportunities to further strengthen their reach and position in the enterprise market.”
Logitech has traditionally focused on building its market share in the Indian retail market. It also has a strong foothold in the enterprise space because of its famed product quality and highly acclaimed product designs. Now with the retail market being serviced effectively, the Swiss technology firm has decided to partner with Bharti Teletech to reach out to enterprise customers.
“We have been consistently launching innovative peripherals for our consumers. We realized that there is a huge market that would benefit from our technological innovations in the business sectors. Hence we decided to introduce customized products for these elite customers. And Bharti Teletech with its wide spread in India will help us tap this market in the best possible manner.” says Mr. Subrotah Biswas, Country Manager, India & SAARC, Logitech. “This partnership would help Logitech to cater to corporate & institutional business and also Government business needs.”
Bharti Teletech is focusing on leveraging its extensive distribution network to increase the range of offerings for its customers. Today, the company has evolved into a major player in the distribution market with distribution alliances with global majors like Motorola, Polycom, Casio, Sanyo, Apple and Transcend. With a focus on becoming India’s finest distribution company by 2012, it is in talks with leading technology companies for distribution alliances. The Products of Logitech would be a natural synergy to the products being distributed by Bharti Teletech.
