HP announced today that India 's leading visual effects company Paprikaas, has selected HP blade server technology to increase production of computer-generated imagery (CGI) and drive cost-saving data center initiatives.
CGI is used as visual effects in films, television programs and video games. With CGI, development of a typical 90-minute film often requires the production and storage of more than 2 million hours of digitally created content. These extreme performance and storage requirements, coupled with the rising demand for visual effects, have put competitive pressure on companies to increase production. At the same time, they must drive operational costs out of the business. With high-performance computing blade solutions from HP, visual effects companies such as Paprikaas, are now able to produce larger volumes of digital content much faster and more cost-effectively.
Paprikaas realizes cost and space savings with HP Blade Servers:
Paprikaas chose HP ProLiant BL460c G5 servers to increase performance and establish an energy-efficiency standard in its data center. With its low-power module and the latest low-watt quad-core processor from Intel, the HP ProLiant BL460c is optimized for power-constrained environments. This server uses 44 fewer watts per blade, saving more than 700 watts per enclosure – up to a 25 percent energy-efficiency improvement. (HP Performance Engineering Team, 2008 research.)
“The production demands of our business were pushing the power and space limits of our current data center, so we faced a significant challenge – either build out another data center or find an energy-efficient server alternative,” said Nandish Domlur, chief executive officer, Paprikaas. “With the HP Proliant BL460c, we’ve increased our available compute capacity significantly without increasing our total power draw a single watt. We also have the compute power required to create the next blockbuster animation.”
Powered by 240 ProLiant BL460c servers, Paprikaas’ production system was placed on the recent TOP500 List of the world’s fastest supercomputers. Its system delivers 23 teraflops* per second of performance, which enables Paprikaas to significantly increase CGI production and gain a competitive advantage.
HP Blades - Part of HP's Green Business Technology Initiative
Rajesh Dhar, Director, Industry Standard Servers (ISS), HP India Sales, "HP is delighted to be selected by a Paprikaas, a pioneer in the field of digital content creation, for its datacenter requirements. HP Blade Servers provide path-breaking solutions that translate into savings in the form of space and energy, thereby reducing the total cost of operation (TCO) making them the ideal choice for fast growing businesses such as Paprikaas. In addition to cost savings, HP Blades help effectively reduce the carbon footprint and minimize environmental impact."
HP blade servers offer visual effects companies a way to pack the increased compute power and capacity needed for producing high-resolution digital imagery into a smaller space. Additionally, the many energy-saving features of the HP BladeSystem and HP ProLiant server technologies can deliver bottom-line savings to the business. HP has also engaged with Paprikaas to provide end-to-end datacenter services: thermal diagnostic and datacenter transformation services.
HP Blade Servers are part of HP's Green Business Technology initiative, built on decades of innovation and experience in data center design and deployment, resulting in solutions that empower CIOs to turn energy efficiency into business benefits that impact the bottom line.
Animation Industry in India
The animation industry in India is estimated to be at USD460 million in 2008 and set to grow at a CAGR of 27% to reach USD1163 million by 2012. The market has been defined as animation entertainment, animation education and custom content development and multimedia/web design (USD 100million). The education segment is projected to have the maximum growth rate at about 40% per annum. By the end of 2008, the gaming industry in India is expected to value at USD 212 million expected to reach USD1060 million by 2012 at a CAGR of 50%. (source: NASSCOM survey)
CGI is used as visual effects in films, television programs and video games. With CGI, development of a typical 90-minute film often requires the production and storage of more than 2 million hours of digitally created content. These extreme performance and storage requirements, coupled with the rising demand for visual effects, have put competitive pressure on companies to increase production. At the same time, they must drive operational costs out of the business. With high-performance computing blade solutions from HP, visual effects companies such as Paprikaas, are now able to produce larger volumes of digital content much faster and more cost-effectively.
Paprikaas realizes cost and space savings with HP Blade Servers:
Paprikaas chose HP ProLiant BL460c G5 servers to increase performance and establish an energy-efficiency standard in its data center. With its low-power module and the latest low-watt quad-core processor from Intel, the HP ProLiant BL460c is optimized for power-constrained environments. This server uses 44 fewer watts per blade, saving more than 700 watts per enclosure – up to a 25 percent energy-efficiency improvement. (HP Performance Engineering Team, 2008 research.)
“The production demands of our business were pushing the power and space limits of our current data center, so we faced a significant challenge – either build out another data center or find an energy-efficient server alternative,” said Nandish Domlur, chief executive officer, Paprikaas. “With the HP Proliant BL460c, we’ve increased our available compute capacity significantly without increasing our total power draw a single watt. We also have the compute power required to create the next blockbuster animation.”
Powered by 240 ProLiant BL460c servers, Paprikaas’ production system was placed on the recent TOP500 List of the world’s fastest supercomputers. Its system delivers 23 teraflops* per second of performance, which enables Paprikaas to significantly increase CGI production and gain a competitive advantage.
HP Blades - Part of HP's Green Business Technology Initiative
Rajesh Dhar, Director, Industry Standard Servers (ISS), HP India Sales, "HP is delighted to be selected by a Paprikaas, a pioneer in the field of digital content creation, for its datacenter requirements. HP Blade Servers provide path-breaking solutions that translate into savings in the form of space and energy, thereby reducing the total cost of operation (TCO) making them the ideal choice for fast growing businesses such as Paprikaas. In addition to cost savings, HP Blades help effectively reduce the carbon footprint and minimize environmental impact."
HP blade servers offer visual effects companies a way to pack the increased compute power and capacity needed for producing high-resolution digital imagery into a smaller space. Additionally, the many energy-saving features of the HP BladeSystem and HP ProLiant server technologies can deliver bottom-line savings to the business. HP has also engaged with Paprikaas to provide end-to-end datacenter services: thermal diagnostic and datacenter transformation services.
HP Blade Servers are part of HP's Green Business Technology initiative, built on decades of innovation and experience in data center design and deployment, resulting in solutions that empower CIOs to turn energy efficiency into business benefits that impact the bottom line.
Animation Industry in India
The animation industry in India is estimated to be at USD460 million in 2008 and set to grow at a CAGR of 27% to reach USD1163 million by 2012. The market has been defined as animation entertainment, animation education and custom content development and multimedia/web design (USD 100million). The education segment is projected to have the maximum growth rate at about 40% per annum. By the end of 2008, the gaming industry in India is expected to value at USD 212 million expected to reach USD1060 million by 2012 at a CAGR of 50%. (source: NASSCOM survey)
