Lenovo India today reaffirmed its mantra of innovation through the launch of 12 youthful and zesty products for the consumer segment. The new range complements people’s unique personalities and individual notions of having fun. “What’s your idea of fun?” is based on the changing perspective of consumers, especially the youth, about personal computers being lifestyle enablers, rather than computing devices. In line with the spirit of FUN, Lenovo India’s new product line packs in functional yet enjoyable features to excite its consumers through 12 all new, stylish products across Notebook, Netbook, All-in-One and Desktop categories.
This initiative is a part of Lenovo’s overall corporate strategy of ‘Getting Closer’ to its customers and partners by understanding and addressing their specific computing requirements from their PCs.
Bearing testimony to Lenovo’s unwavering focus on innovation, these products are well-designed to better suit consumers’ dynamic lifestyles.
Amar Babu, Managing Director, Lenovo India and Alex Li- Vice President, HSB (SMB & Home), Lenovo India unveiled the stylish new range along with Actress and Twitter aficionado, Gul Panag.
Underlining the company’s focus on the consumer segment, Amar Babu, Managing Director, Lenovo India, said “Lenovo’s strategy for the Indian market is gaining momentum. Since the launch of its consumer brand four years ago, Lenovo has made significant progress in this segment. We believe that the introduction of these feature-rich products across all categories and price bands will go a long way in strengthening Lenovo’s consumer product portfolio in India.”
The showstoppers of the launch were the Z-series notebooks - Lenovo IdeaPad Z460 and Lenovo IdeaPad Z560 that offer mainstream performance and multimedia features at a very affordable price.
In addition to the Z series of PCs, the new models included the top-of-the-line multimedia notebooks Lenovo IdeaPad Y460 and Lenovo IdeaPad Y560, the highly mobile and attractively designed netbooks Lenovo IdeaPad S10-3s ‘Moon’ and ‘Wind’, the super- efficient space saving desktop Lenovo H320, an entire slew of sleek and space-efficient All-in-One PCs - Lenovo IdeaCentre A300, Lenovo IdeaCentre B500, Lenovo IdeaCentre B300 and Lenovo C200, and a range of reliable and robust desktops, notebooks exclusively for the SMB segment - ThinkPad Edge (in 14” & 15” display), Lenovo B460 and Lenovo V460.
The wide range of PCs launched today offer cleverly thought-through convenience and security features well in tune with the essential element of fun.
Sharing more details on the new range of products which complement FUN, Alex Li, Vice President, HSB (Home & SMB), Lenovo India, said, “Lenovo believes in adding value to its consumers’ PC purchases by incorporating many exciting features, rarely seen in such product categories. With the launch of this new range, we believe we have significantly raised the bar in terms of product features and are offering an excellent value proposition to our customers.”
Keeping in mind users’ needs and driven by the motto of ‘innovation by design’, Lenovo’s latest range of consumer products is engineered with cutting-edge features and trendsetting designs to provide the ultimate user experience.
Some of the significant features that are on offer are:
· Ergonomically designed chiclet keyboard, Crystal clear HD resolution display
· Dolby Headphone technology, JBL speakers, new generation high-resolution camera
· OneKey Theater for enhanced movie experience, Lenovo Quick Start, Lenovo Veriface face recognition, Lenovo OneKey rescue system
