Godrej Group, after the grand success of their first branded lifestyle reality game show “Godrej Khelo Jeeto Jiyo”, are all set to launch the second season of the show in South of India. The show will bring alive the promise of a brighter lifestyle with a powerful media innovation. “Godrej Game Aadi, Life Change Maadi” will air on India ’s leading television network Udaya TV from 2nd October, 2010 to 25th December, 2010.
‘Godrej Game Aadi, Life Change Maadi” allows consumers to aspire to a better and brighter lifestyle , to team up with a relative to play a series of innovatively conceptualized games in a home-styled setting. Produced by Big Synergy, the show will ultimately lead to the opportunity to win the grand prize – ‘Godrej Brighter Home’ from Godrej Properties.
The show will engage with consumers through a sales activation program; the purchase of any Godrej product qualifies an individual for entry through a sms of the products barcode number and value. The consumer will be selected for auditions based on a combination of the value of the purchase and the program producer’s discretion. The call for entries starts from August 20th , 2010 and will be open till Sep 30th 2010.
Entries will begin from August 20, 2010
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