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Big Idea Chair, a global initiative by Yahoo!, celebrates digital innovation across the world. The awards recognize some of the best work by the online community and also call out those creative inputs and integrated strategies that enabled marketing excellence in digital advertising.
There are 6 awards across 3 categories:
Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution;
Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution;
Search Awards: Best Creative Search Awards.
The awards span areas that define creative excellence in advertising across the digital medium. They are not restricted to just rich ads but also digital solutions and innovations. In other words, the ‘Big Idea’ that eventually clicked.
Arun Tadanki, Managing Director, Yahoo! India said, “The Yahoo! Big Idea Chair re-enforces our vision to promote the best talent in the advertising industry. Digital advertising offers immense scope for innovation and provides an opportunity for brand marketers to unleash cutting edge ideas. These awards will further encourage brands and agencies to paint the digital canvas with unbridled creativity and take digital advertising to the next level.”
To generate excitement and encourage agency participation “Yahoo!’s Travelling Big Idea Chair” would traverse 20 top agencies across Mumbai, Delhi, Bangalore where it will stay for two days in each agency. A jury of eminent members from advertising, creative and media fraternity will judge the entries. The panel of jury includes Rajaram Narayanan, VP Lakme and Haircare - Unilever, Kunal Jeswani Country Head - Ogilvy One; Alok Bharadwaj Senior VP - Canon India; Anil Nair, Managing Partner - Digital Law and Kenneth, Karl Gomes - Digital Strategist & Marketing Consultant; Arun Tadanki, MD – Yahoo! India and Nitin Mathur , Senior Director Marketing, Yahoo! India.
For more information regarding Big Idea Chair, please visit http://www.bigideachair.in/
