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| BEYU FASHION AWARDS |
“The two day fashion extravaganza to be held in Taj Vivanta is being organised by Germany based leading Cosmetic group BeYu in association with its Indian partner Elder Healthcare and Prasad Bidapa, a well known Fashion Choreographer and Stylist. About 14 well known young designers including Sharbari Datta, Sanchita, Raj Shroff, Julie Kagti, Anjalie Sharma, Ritu & Rochana, Stringhopper, Nimrita, Satkrit, Amanda, Sneha, Reid & Taylor,Seema Malhotra will be Show casing their collections as well will be awarded” said Mr Anuj Saxena, Managing Director, Elder Healthcare Limited.
“The BeYu Fashion awards have been instituted to honor young designers who have achieved success and won recognition within five years of launching their labels. Each participating designer will be given a memento and certificate from BeYu.” Mr Saxena said.
“Young designers at the event to be held during the weekend will present their garment collection for men and women, capturing the look for 2011. The designs will be presented to an elite audience by some of India’s leading catwalk models, who will walk the ramp, made up by international make-up artist Diego Schober using the latest trends and techniques and BeYu products to accentuate the models looks.”He added.
“Germany based BeYu is one of the world’s fastest growing premium make-ups brands and is also the choice of some of the most celebrated names in the global beauty and fashion scene. We believe the BeYu Fashion Awards will provide encouragement and recognition to some of India’s finest fashion talent by a globally acknowledged brand and thereby help bring out the best in them”.Mr Saxena said
An eclectic mix of top models, business tycoons, Bollywood artistes, and high profile industrialist guests attending the two day weekend extravaganza will also get the opportunity to get make-up tips from Diego Schober .
The BeYu Fashion Awards 2010 event is produced & directed by Maverick Productions, a total film and entertainment solutions company.
