Lenovo India is continuing its aggressive retail expansion to capitalize on the fast growing PC markets in tier 3-5 cities/towns. In line with its ‘Getting closer to customers’ strategy and to achieve deeper retail penetration across India, Lenovo today unveiled its 150th LES Lite in Agra. With an overall market share of 9.2%*, Lenovo’s growth in India has consistently been on an upswing in the past few quarters.
LES Lites are a smaller version of LES (Lenovo Exclusive Stores), typically around 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience in line with Lenovo’s latest ‘What’s your Idea of Fun?’ proposition for consumers.
Lenovo has a market share of close to 15% in the Uttar Pradesh PC market and is aiming to increase this further in the coming months. Lenovo already has an LES in Agra. The launch of the 150th LES Lite store in Agra is another step towards fortifying the company’s retail presence in the state.
Inaugurating the 150th LES Lite in Agra, Mr. Alex Li, Vice President – HSB (Home & SMB), Lenovo India, said, “LES Lites are a significant engine of our growth and an important vehicle to reach out to all our consumers. We are happy to announce our 150th LES Lite in the country. Uttar Pradesh in general and Agra in particular is one of our key growth markets, given the burgeoning student populace. We are opening 1 LES Lite today in Agra; we will open 3 more in the next few days. Lenovo is committed to ensuring partner profitability and will continue to extend all pertinent training, support to them.”
The new LES Lite stores will showcase the entire range of Lenovo’s consumer products - Notebooks, Netbooks, Desktops and All-in-Ones, to address the dynamic computing needs of consumers in the state.
Expressing delight on the retail tie-up with Lenovo, Mr. Deepak Jain, Proprietor, Marc Computers, Agra, said, “We are happy to partner with Lenovo for their 150th LES Lite and be a part of their successful retail expansion in Agra, Uttar Pradesh. We will continue to closely work with Lenovo and bring in best-in-class PCs to the discerning PC consumers here.”
