In order to participate in the initiative, consumers just need to send in their creative responses to the question: What will you do to make certain serious moments fun and exciting? by calling on the toll free number (1800-103-8888) and register their response through an Interactive Voice Response System (IVRS). The consumer with the most creative and fun response will be adjudged the country’s Ultimate Funmaster and will be awarded a cash prize worth Rs.5 lakh.
Speaking about the initiative, Srinivas Murthy, Director-Marketing, Coca-Cola India said, “Brand Fanta is known for providing fun-filled, exuberant experience to all its consumers. Through the ‘Fanta – Funmasters Hunt’ initiative, we aim to bring out the fun loving and playful attitude in today’s generation and encourage them to instill joy and fun into life’s serious moments. Encouraged by the favourable response to our past initiatives like 'Fanta- Sip A taste of Friday’ we decided to launch this initiative. Fanta has already created a unique place in the minds of the consumers and through the launch of this initiative we aim to further strengthen it’s connect with the consumers”.
About Coca-Cola India
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and employs approximately 6,000 people in India . For more information and details on the company’s Indian operations please visit: http://www.coca-colaindia.com/ and http://www.myenjoyzone.com/
