SapientNitro, a division of Sapient (NASDAQ: SAPE) and an integrated marketing and technology services firm, is organizing an interactive knowledge forum titled ‘Idea Engineer Exchange’ on Saturday, 24th September, 2011, at The Leela Palace, Airport Road, Bangalore. This inaugural event will be focused on the implications of changing trends in consumer behavior on businesses and on Digital Commerce, the way people transact with brands today and buy from them. The first in a series of exchanges, this event intends to provide a common platform to a fusion of senior technologists and experts debating Digital Commerce.
Today’s generation is witnessing a very dramatic change: consumers wielding significantly more power over brands than ever before, and the consequent shift in marketing dollars to digital, mobile, new media and other newer channels. Within that context this event is a forum for knowledge sharing as well as for encouraging discussion, even debate amongst senior technologists and experts who influence the design and build of Digital Commerce solutions today.
SapientNitro has invited leading subject matter experts for an exchange of ideas on digital commerce and to discuss ways to engineer them into an exciting future.
Sheldon Monteiro, Vice President Technology, SapientNitro, an avid blogger and technology evangelist is based out of SapientNitro’s Chicago office and leads Quality and Methodology for SapientNitro globally. He has led the delivery of various digital commerce and service platforms for several Fortune 500 firms ever since he joined Sapient in 1995. He will be in India to share his perspective on the journey from e-commerce websites to ‘customer engagement platforms’ at the event.
Anand Raman, Commerce Technology Practice Manager, SapientNitro has extensive experience in Digital Commerce. Having been with Sapient for over 10 years, he has architected, designed, and implemented large digital commerce platforms for leading firms across the travel, retail, and FMCG segments. At the Idea Engineers Exchange, he will share real-life examples on the role technology plays in connecting companies & consumers in today’s age of convergence and disruption.
About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Today’s generation is witnessing a very dramatic change: consumers wielding significantly more power over brands than ever before, and the consequent shift in marketing dollars to digital, mobile, new media and other newer channels. Within that context this event is a forum for knowledge sharing as well as for encouraging discussion, even debate amongst senior technologists and experts who influence the design and build of Digital Commerce solutions today.
SapientNitro has invited leading subject matter experts for an exchange of ideas on digital commerce and to discuss ways to engineer them into an exciting future.
Sheldon Monteiro, Vice President Technology, SapientNitro, an avid blogger and technology evangelist is based out of SapientNitro’s Chicago office and leads Quality and Methodology for SapientNitro globally. He has led the delivery of various digital commerce and service platforms for several Fortune 500 firms ever since he joined Sapient in 1995. He will be in India to share his perspective on the journey from e-commerce websites to ‘customer engagement platforms’ at the event.
Anand Raman, Commerce Technology Practice Manager, SapientNitro has extensive experience in Digital Commerce. Having been with Sapient for over 10 years, he has architected, designed, and implemented large digital commerce platforms for leading firms across the travel, retail, and FMCG segments. At the Idea Engineers Exchange, he will share real-life examples on the role technology plays in connecting companies & consumers in today’s age of convergence and disruption.
About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
