HP aims to provide a seamless, simple and comprehensive package to enterprise as well as SMB customers. The new product portfolio seamlessly merges their requirements of reliable technologies, manageability, superior performance and innovation with state-of-the art design and style:
· The FORGE (form, optimize, richness, guarded and enduring) design framework ensures that HP business notebooks embody sturdy construction, designed with the environment in mind and precision-engineered durability features for maximum reliability. HP has introduced sleek, ultra-portable notebooks HP ProBook 5330m and 4230s, HP EliteBook 2560p and 2760p, and docking solutions. These notebooks offer the highest quality and most reliable technology that is of paramount importance in today’s always-on business world.
· HP Business Desktop PCs offer a choice of desk-based products that go through extensive tests to suit the business ruggedness of day-to-day life. HP has launched the Compaq 4000 Pro Series, Compaq 6200 Pro series and 8200 Elite series.
· HP Workstations are a product of rigorous R&D, with dedicated teams for core workstation applications in industries like oil and gas, mechanical engineering and design, film and video editing, animation and more. HP unveiled Z210 Workstation and New EliteBook W-series for professionals, which demonstrates HP’s commitment to maximizing performance for the most demanding professional tasks.
· HP Thin Client combines a powerful rich PC experience with an affordable and reliable productivity tool. With the t5740e, HP’s thin client computing solutions meet both IT and user needs with the most comprehensive range of hardware, software and services and deliver a true PC experience.
· HP’s retail point-of-sale (RPOS) solutions improve customer service and amplify business efficiencies. HP expands its retail portfolio with the rp5800 retail system that combines powerful and advanced functionality in a high-performance system that meets the needs of even the most demanding retail environment.
· In the accessories segment, the HP docking station provides a more ergonomic and productive desktop computing experience.
· The HP Integrated Work Center stand is a premier combination of computing performance and flexibility for small workspaces and public areas.
Designed to help maximize the use of limited desk space, it is the perfect fit for the workspace.
· The HP notebook projection companion is a compact and lightweight mini projector. It is perfect for impromptu meetings, project work in education and the mobile sales force.
Speaking on the launch, Mr. Vinay Awasthi, Senior Director, Product Category, Personal Systems Group, Hewlett Packard India, said, “HP is committed to having a robust set of products supported by a well-defined and compelling roadmap, based on constantly changing customer needs. This product line-up will deliver the best value to our enterprise and SMB customers, hence demonstrating our market and technology leadership.”
HP has always been at the forefront of identifying and addressing the needs of the SMB market in the most comprehensive manner and in order to enable immediate IT consultation and support, has launched an interactive customer-focused campaign –the ‘Make IT Happen (MITH)’ campaign 2011. This platform serves as a one-stop online information centre, where SMBs will have quick access to customer case studies, video streams, product information and other resources aimed at helping small business owners achieve real business results.
Speaking on the company’s efforts at strengthening its product portfolio and services for SMBs, Mr. Gurpreet Brar, Director, SMB and Commercial Channel, Personal Systems Group, Hewlett Packard India, said, “The SMB market continues to be very important to HP and remains one of the fastest growing segments for us. This is what constantly motivates us, at HP, to keep innovating.” He further added, “With the help of our channel partners, the new product range will enable SMBs to improve security, reliability and value. HP commercial products help small & medium businesses increase their ROI on technology investment. From a customer education perspective, with the ‘Make IT Happen’ campaign SMB customers are learning more about the multitude of benefits of technology options available.”
· The ‘Make IT Happen: See Real Results’ is an integrated digital campaign which has been launched in collaboration with Intel Corp and will showcase to businesses the value of investing in technology. Created in collaboration with media partner CBSi, the campaign will see HP engaging and supporting SMBs across India through a dedicated interactive microsite (http://in.we-makeithappen.com), that is a one-stop repository of information and solutions for SMBs. Further, HP and Intel are also running ‘The Small Business BIG IT Challenge’ (1), which aims to showcase how existing SMBs are taking their businesses to the next level with technology.
· HP has also introduced the ‘SMB exchange’ program through which HP aims to reach out to small business owners and offer them customized services and solutions.
More information on the MITH campaign can be found at http://in.www.we-makeithappen.com/, @Hpinsider, HP Small Biz Nation LinkedIn group
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
