Thursday, December 15, 2011

DuPont™ Sorona® for the Indian Textile Market

After finding global acceptability for its unique features including resistance to ultraviolet, DuPont’s patented Sorona® fiber is finding acceptability among Indian garment manufacturers. In a new trend in garment style, several leading Indian mills including Arvind, Raymond UCO, KG Denim, Vardhman, Banswara Syntex, Suditi, Raymond Zambaiti, Precot Meridian, and JCT have begun using Sorona®, which is a renewably sourced fiber and that has been introduced by DuPont, the $ 26-billion science and services company. The same was on display in Bangalore Thursday. Globally designer brand Calvin Klein has a range made from Sorona®, which is comfort stretch and durable, allowing garments to retain their shape and size after repeated wear and wash. What is better, Sorona is environment friendly as it uses ingredients from renewably feed stocks.



DuPont™ Sorona® renewably sourced fiber* for the Indian textile market addresses the four principal segments of dynamic fit denim, permanent flex woven, easy stretch woven, and ultra soft knits. Some of the initial developments from select Surat mills working on Sarees and Ladies Wear material segments were also on display.


“New applications, fabrics and end uses that feature Sorona® continue to be developed through our network of fiber and fabric manufacturers. The key to this new development is partners dedicated to working with fibers that can produce high-quality garments while reducing the impact that textiles have on the environment,” said Gowri Nagarajan, business leader, Industrial Biosciences, DuPont India. “Sorona®’s versatility and flexibility allow it to be extruded into a variety of fibers suitable for a broad range of end uses,” he added.


DuPont™ Sorona® renewably sourced fiber continues DuPont’s legacy in fiber and fabric innovation. These new applications continue to highlight the unique combination of performance attributes and environmental benefits that Sorona® provides.


When used in dynamic fit denim and easy stretch woven, Sorona® provides denim and woven fabric consumers with comfort stretch that lasts a lifetime with the exceptional softness next to the skin with a natural feel. Since these important fabric attributes are incorporated into Sorona® at the time of manufacture, these features remain for the lifetime of the fabric. For the intimate apparel segment, ultra soft knits, Sorona® provides a valuable combination of benefits including luxurious softness, flattering drape and easy care. When blended with other natural and synthetic fibers, Sorona® adapts to enhance their performance. Sorona® blends easily with natural fibers including cotton. Spandex, nylon, and other synthetic fibers also are able to be combined with Sorona® for an almost endless limit to fabric development.


For the permanent flex woven segment, Sorona® offers exceptional crease resistance coupled with a softness that makes it comfortable for Jacket wear launched in other regions of the Asia under the “Shape Memory” fabric concept. Once again, these features stay for the lifetime of the fabric and consumers will benefit from the feel of a brand new appeal in the fabric every time they go to wear the garment.


All end uses benefit from the environmental benefits provided by Sorona®. By replacing a traditionally petrochemical-based ingredient with one made from annually renewable feedstocks, Sorona® helps reduce dependence on fossil fuels and petrochemicals. Combine this with the reduced energy consumption and CO2 emissions, when compared to the production of an equal amount of nylon 6, Sorona® stands up to other fibers in environmental comparisons.



DuPont™ Sorona® received Oeko-Tex® Standard 100 Certification in 2011. The Oeko-Tex® Product Class 1 certification, the most stringent class, signifies that Sorona® meets REACH and CPSIA standards and is safe for use with infants and toddlers. DuPont™ Sorona® supports these various uses, as with the others, with hang-tags, literature, trade shows and other marketing and communication efforts. For more information on Sorona® and hangtags, visit http://www.sorona.dupont.com/


DuPont – one of the first companies to publicly establish environmental goals more than 20 years ago – has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.


About DuPont India: DuPont India (in.dupont.com) is a wholly-owned subsidiary of the Wilmington, Delaware, US-based E. I. du Pont de Nemours and Company. DuPont relationship with India began more than 200 years ago when it received its first shipment of raw materials from India to produce black powder for explosives in 1802. Today, DuPont India markets a wide range of products in varied market segments. With over 1900 employees (as of end-2010), six production facilities in three locations and a world-class DuPont Knowledge Center in Hyderabad, DuPont India has been growing at double-digit rate annually in the last five years.



About DuPont: DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.