Chand is a village located 27 kilometers away from Chhindwara district in Madhya Pradesh; all employees arrive from villages within a radius of 10 kilometers from Chand. The RuralShores Chand center is completely equipped with IT infrastructure and meets the standards and regulatory requirements. The center will attempt to bring global-style outsourcing services, while exposing this rural area to global business practices.
RuralShores currently has 135 seats in the Chand center scaling up to 250 by May, 2012. With the help of Firstsource, more than 175 individuals are operating out of its delivery center. Through this partnership, the two companies are primarily servicing customers in regional languages.
“Rural India holds a lot of potential and talent waiting to be tapped. With our partnership with RuralShores, we are positive that we can provide great opportunities to the youth without having to move away from their village. However, more importantly, rural BPOs compliment our focus to penetrate the Indian market,” said Mr. Shalabh Jain, Executive Vice President, Asia Business Unit, Firstsource Solutions.
Also speaking on the occasion, Mr. Murali Vullaganti, CEO, RuralShores says, “We are happy to be associated with a leading service provider like Firstsource to help address the cause of youth empowerment in India. I am certain that we have a great potential for more ventures in a market with a growing landscape like rural India.”
Nasscom says IT-BPO firms plan to increase the total rural BPO employee base by more than 10 times over the next three years. Rural BPOs are now compelling business ventures for outsourcing companies due to various factors like availability of talent, really low attrition rates, affordable real estate, low labour and operational costs
About Firstsource:
Firstsource (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL@IN) is a leading global provider of customized BPO services to the Healthcare, Telecom & Media and Banking and Financial Services industries. Its clients include Fortune 500, FTSE 100 and Nifty 50 companies. Firstsource has a “rightshore” delivery model with operations in India, U.S., UK and Philippines. (www.firstsource.com).
About RuralShores
RuralShores started in 2008, is a socio-commercial entity which was started with an objective to rollout Rural BPO centers across rural India. A group of successful and like minded professionals, with the intention of doing their little mite to address this dire need, have launched an initiative to set up business processing centers in the rural areas. Over three years, company has grown to 12 centers with a footprint across 8 states. Today RuralShores employs more than 1000 rural youth, thus directly impacting 1000 rural families and creating tertiary employment for another thousand households.
RuralShores has been recognized by the prestigious Edison Awards 2012, USA in the Lifestyle and Social Impact category for its mission of social intervention with business innovation.
(www.ruralshores.com)
