Inaugurating the new facility in Bangalore, N Raja, vice president, sales, Ford India said, “Ford is committed to expanding our network in line with our aggressive expansion plans for India to reach closer to our customers to support our growing product range. The inauguration of this new facility is yet another step in that direction and I take this opportunity to congratulate the entire team at Lathangi Ford.”
The dealership located in the JP Nagar area covers an area of 10,000 square feet and is built according to Ford's global standard to improve the ownership experience and ensure a long-term association with the brand.
M P Vikram, dealer principal of Lathangi Ford, said, “The showroom is in line with the new brand retail identity of Ford and will provide customers an unmatched opportunity to experience the best-in-class products of Ford in India. This showroom will be in addition to the two existing service centres that Lathangi Ford operates in the city.”
In addition to the inauguration of this brand new facility, Ford is also conducting a Special Service Campaign across India, including Bangalore, wherein Ford customers can avail of special discounts and other attractive benefits. They will also be able to access special services as they get their vehicles serviced. With a focus on making Indian roads safer, Ford will also be conducting special Driving Skills for Life sessions at these service camps to educate drivers on economical, eco-friendly and green ways of driving.
“From sales and service expansion to localization to affordable spares and child parts strategy, Ford has truly redefined what consumers want and desire – offering peace of mind and convenience. Today Ford dealerships are located across the length and breadth of India and offer world class after sales service plans at a competitive cost. As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences” said Raja.
The aggressive sales and service network expansion has been in line with Ford’s plans to bring in 8 new products in India by mid-decade and also support Ford’s global plan of increasing worldwide sales by nearly 50 percent by mid-decade to 8 million vehicles a year. Of that figure, 60 to 70 percent is expected to come from the Asia Pacific and Africa region with India playing a significant role in the Ford Growth story.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Classic, Endeavour and the recently launched All-New global Fiesta.
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.
*Ford’s Brand@Retail program is a transformational and innovative corporate identity program designed to increase customer satisfaction to ensure a superior brand and purchase experience. This program provides consistent representation of the brand's identity and reflects the essence of Ford in the retail environment.
Sourced From: Genesis Burson-Maresteller
