Monday, October 1, 2012

AVIRATÉ, the high-end International womenswear label inaugurates its third luxury store at The Collection: UB City, Bangalore

AVIRATÉ, the high-end International womenswear label inaugurates its third luxury store at The Collection: UB City, Bangalore
Aviraté – The high-end International western apparel label for women inaugurated their 3rd exclusively owned store at the city’s super premium destination - The Collection, UB City Mall located on Vittal Mallya Road today. This Sri Lankan brand was launched in India in 2011 and is exclusively marketed by Fashion 365 Retail Pvt. Ltd. in the country. The store was inaugurated at the hands of Mr. Jahid Osman and was marked by a dazzling fashion show put together by fashion guru, Prasad Bidapa.


Located in the heart of the city, this uber-luxurious store encompasses more than 1800 square feet situated on the first floor in the mall. Offering a wide range of classy, inspiring clothes and accessories to celebrate style in women, the store is designed to offer a holistic shopping experience, complete with a team of dedicated fashion experts ensuring personalized service.

Speaking on the occasion, Mr. Jahid Osman, Managing Director, Fashion 365 Retail Pvt. Ltd said: “We are thrilled to bring the unique Aviraté retail experience to India. This breathtaking new store will be the ultimate place for women to shop, experience and be inspired. The overwhelming response to our first two stores has given us the inspiration to bring in the 3rd store at a premium location in the city. We are confident of changing the way a woman dresses with our bouquet of stylish and exotic offerings. ”

Mr. Arshad Sattar, Director Fashion 365 Retail Pvt. Ltd said: ‘We have received a great response from this city and the inauguration of our 3rd store is a confirmation of the support extended by our patrons. Avirate has been synonymous with the unmistakable sophistication, style and sensuality of its discerning female audiences in India since its inception in 2011. The brand has witnessed continuous evolution and its spirit of independence and creativity has always led us to bringing the latest and the best at great value to the table.’


At the inauguration, the winner of the – ‘Real Woman of Avirate’ contest was also announced and walked the ramp with India’s fashion guru – Prasad Bidapa. Run on Facebook, contestants were asked one simple question, "What makes you feel Sensuous". The winners of the contest were also pampered by Avirate with a full day’s makeover.


The inauguration was attended by the crème-de-la-crème of the city including VIPs, Corporate honchos and celebrities like Suman Ranganathan among others.


AVIRATÉ

Aviraté is retailed exclusively by Fashion 365 Retail Pvt. Ltd. The brand is a venture by Timex Garments Private Limited, one of the top five apparel manufacturers of Sri Lanka. Partnering with some of the biggest names in fashion, such as Espirit, Wallis, M&Co, Jones New York, Maggy London, Debenhams, Diesel and Marks & Spencer, Timex is also amongst the top 10 apparel manufacturers in the world. Driven by a vision par excellence, Timex’s commitment towards continued growth and exploring new possibilities in the fashion stage led to it winning the National Chamber of Exporters of Sri Lanka Award (NCE Export Award) in 2006 and the All Star Award in 2007.