Saturday, April 13, 2013

Freedom Refined Sunflower Oil discovers Hyderabad’s “Kitchen Queen 2013”

Kitchen Queen 2013
The four week long search for the “Kitchen Queen” of Hyderabad initiated by Freedom Refined Sunflower Oil culminated today at IHM auditorium Vidyanagar at a glittering ceremony. The Grand Finale featured all the 36 winners of the preliminary rounds at Kothapet, AS Rao Nagar, Kukatpally and Mehndipatnam. The contestants used their exemplary culinary skills, talent and imagination to prepare the dishes.  The event provided loads of fun & excitement to the contestants and their families who were seen bubbling with enthusiasm. Renowned Telugu Film stars Nikhil & Hasika graced the occasion and interacted with the contestants. They also crowned Ms. Samtaa Singhee as the winner of the Freedom Cookery Contest and declared her as “The Kitchen Queen of Hyderabad 2013”.

The grand finale of Freedom Cookery Contest 2013 started with the finalists cooking their exquisite dishes with the basic ingredients and resources provided to them. The contestants displayed creativity and prepared    healthy and delicious dishes.  The judges Chef Puneet Mehta (Finalist of Master Chef India 2) and Sri S. Sudha Kumar Principal, Institute of Hotel Management, Hyderabad carefully scrutinized and decided the “Kitchen Queen of Hyderabad 2013”. The finalists were judged on their culinary skills, creativity, taste & presentation

Speaking on the occasion Mr. P. Chandra Shekhara Reddy , Vice President  – Sales & Marketing, Freedom Refined Sunflower oil said, “Freedom has been associated with the Hindu Metro Plus cookery contest since last 2 years . We have received an overwhelming response to the contest this year. I am thrilled to see around 1,000 participants in the preliminary rounds. It was a pleasure watching the finalists compete today, bringing forth their culinary excellence and creativity to prepare the dishes.  I congratulate the winners and their families for a wonderful display of creativity and talent.”

About Freedom Refined Sunflower Oil
Freedom Refined Sunflower Oil promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy’. It is a premium quality Sunflower oil available at a competitive price point. It is a leading brand of Sunflower oil and currently ranks No. 2 by market share in the Sunflower Oil category in both Odisha & Andhra Pradesh (Source: Nielsen Retail Audit Data Q2 2012). Freedom Sunflower Oil is clear, lite and low-absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Its low absorbing property allows you to cook more food in less oil. It is thus a healthier choice for the entire family.