Friday, August 23, 2013

BORG ENERGY Sets up 12 Flagship ‘Power Play’ showrooms across Karnataka

BORG ENERGY bets big on Residential off-grid solar power
BORG Energy Private Ltd, the Texas, based Micro Solar Power Plant major announced their aggressive foray into tapping the off-grid RESIDENTIAL roof top solar power market in Karnataka. The multipronged outreach will see the opening of the premium flagship ‘POWER PLAY’ exclusive showrooms for first hand customer experience. Apart from this the company has set up a strong retail distribution, dealership and servicing network to cater to the sales, after sales and customer services fulfillment. The retail spread will cover Bangalore (5), Mysore (5) and Mangalore (2) across the State of Karnataka.

The only player to come up with the ‘Smart Grid’ technology enabled Power Controller Units (PCU) that can harness and utilise maximum solar energy, the BORG Astra Series of products are ideally suited to convert your house roof top into a micro power generator. Since it first uses Solar Energy and has power back up as well the reduction in the electricity bill can be phenomenon (over 80% reduction in some cases).  

In a power deficit country, the potential for harnessing solar power, especially residential roof top off-grid potential is enormous; BORG Energy is poised at the right time with the right product / technology to help bridge the power gap.

Speaking on the occasion, Mr. Nitin Kasturi, Chief Strategy Officer, BORG India, said, “The off-grid residential market for micro solar power generation is huge, especially in Karnataka which is one of the most electrical energy consuming states with an annual consumption of 36975.2 Million KWh where the domestic sector accounts for 22% of electrical energy consumption. Our retail and distribution channel is designed to reach out to all parts of the State covering major cities as well as all the small towns where power deficit is acute. We hope to empower people set up their own micro power generation units with our products and technology.” Staffed by well trained advisors, technical team, sales and service personnel, BORG Energy will soon come with easy financing options to make solar micro power generation a reality in Indian homes.

About BORG: Established in the year 2002, BORG provides comprehensive solar hybrid energy solutions to its customers. BORG offers micro power generation unit by harnessing solar and wind power. The unique Smart Grid technology ensures uninterrupted power supply for a sustainable future. BORG’s domestic products include the Astra Domestic Series, Astra Farm Series and Astra Commercial Series. Power Play, an exclusive showroom has an attractive display of BORG’s products and enables customers to get a hands-on experience of the product. BORG’s Care Center has the best in house service network to address all queries of customers. All products of BORG are CE, ISO, TUV and IEL certified.