This initiative was undertaken to celebrate the excitement of the recent launch of the American Express PAYBACK® Credit Card.
The mall atrium came to life as Pointee mascots interacted with the mall visitors by doing fun-filled activities such as formed human-chain around the premises of the mall, did jigs, mingled with kids, handed out gifts and indulged in requests to pose for pictures. There was also a Photo Boxi in which people posed with a Pointee for photographs. Three best pictures won surprise gifts and the pictures were displayed on the PAYBACK Facebook page. Hundreds of mall visitors which include families, kids and shoppers, actively took part in this event.
PAYBACK is a pioneer in the multi-brand loyalty space in India with millions of active customers, growing rapidly every year. Since its launch, the program has improved the way millions of Indian customers shop, save and get rewarded. Its innovative and effective marketing approach has helped the company establish its strong foothold in the Indian market.
About PAYBACK
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. PAYBACK has over 40 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely ICICI Bank, HPCL, MakeMyTrip.com, UniverCell, Vodafone, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com, bookmyshow.com and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference. PAYBACK has been awarded “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. PAYBACK has also been honoured with Retailer Customer Service Awards for 2013 in Customer Service-Business Services category. The award is based on 10,000 sample consumer survey results carried out by Entrepreneur India Advisors. PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is majority controlled by Loyalty Partner GmbH, a subsidiary of American Express.For more information please visit www.payback.in; www.payback.net
