Friday, December 6, 2013

William Penn introduces the Classy Lapis Bard collection

William Penn introduces the Classy Lapis Bard collection
William Penn, the World Pen Store, introduces Lapis Bard, the English luxury brand, now available in India.

Lapis Bard derives its name from the blue semi-precious stone, Lapis lazuli; and Bard comes from the familiar name for William Shakespeare – England’s greatest Poet and writer. True to its name, every product of Lapis Bard has an elegant hint of blue and carries the lyre logo.

Lapis Bard is an impeccable embodiment of the elegance and refinement that are signature qualities of an English gentleman.

There are three unique collections of Lapis Bard writing instruments – The Classic Collection, the Contemporary Collection and the Avant Garde Collection.


The Classic Fountain Pen

The Lapis Bard Classic Fountain Pen is sheer poetry with its wide-bodied barrel, sculpted in high grade metal. Crowned with a sloping tassie embellished with the Lapis Bard lyre, the lyre also appears on the beautifully decorated solid gold nib.


The body and cap are finished with black lacquer and rhodium plated appointments. The pen has the option of cartridges or converter fills. These pens come with a guarantee for five years against manufacturing defects.

Price: INR 17,500/-


Avant Garde Ball Pen

The Lapis Bard Avant Garde Ball Pen is a bold new expression of a writing instrument. The departure from 'tradition' is evident in its triangular / cylindrical profile that gives the pen its unique form. Aligned to one of the vertices is a straight clip with a hint of blue down the middle. A gentle, smooth twist of the cap reveals a fine “easy flow” ball point that guarantees a smooth writing experience.

The body and cap are metal, finished with black lacquer and rhodium plated appointments.

All Avant Garde ball pens come with a five-year guarantee against manufacturing defects.

Price: INR 8,000/-

The Contemporary Roller Ball Pen

 True to the Lapis Bard signature style, the Contemporary Roller Ball Pen with a dual profile. It begins as a square at the crown, gradually morphing into a circular shape towards the barrel and returning to the square form at the end.

The writing instrument has a stylish 3-stripe effect at the point where the barrel meets the cap.

The barrel is made of solid metal, adding just enough weight to the writing instrument, making you feel comfortable while you write and can give an eloquent flourish to your writing style.

 Price: INR 8,500/-

Available exclusively at William Penn outlets and online at www.williampenn.net

About William Penn:

William Penn is the world’s biggest multi-brand retail chain for premium and luxury fine writing instruments. The chain features over 20 well-known international brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, Sailor and several others. William Penn also retails top quality men’s accessories from international brands like Dalvey, Sheaffer & S.T. Dupont. William Penn currently has 25 outlets spread across Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kochi, Kolkata and an online storewww.williampenn.net