Commenting on the launch, Mr. Takashi Kikuchi, President &Managing Director – Isuzu Motors India, said, “Karnataka is an integral part of our growth strategyand we are very happy to open our first showroom in the state. With the opening of Karnataka dealership, we have established our presence across entire South India. We are hopeful to set a benchmark of international quality vehicles and gradually build our market in India.”
He further added, “Bengaluru, globally known as the Silicon Valley of India, is a mix of economic and cultural hub and is one of thefastest growing cities in India. The city is known for its tech-savvy generation, versatile culture, fast growing economy and elite buying stature. Our sports utility vehicle MU-7 will definitely appeal to this target audience.”
The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors. Isuzu MU-7 is powered with a 3 litre turbo-charged diesel engine, delivering 163 PS @ 3600 rpm and 360 Nm @ 1800- 2800 rpm range, making it a tough and reliable ride.
The MU-7 also features a unique one-of-its kind software ‘Isuzu Insight’, which analyses drive parameters&provide insights of an individual’sdriving habits and style, thereby helping improve fuel efficiency and vehicle performance.
Isuzu currently sells two vehicles in India – a sports utility vehicle MU-7 and pick-up truck D-Max. The bookings for MU-7 and D-max will start from today in Bengaluru. The MU-7 is priced at Rs. 22.7 lakh (ex-showroom Bengaluru), while the D-max is priced at Rs. 6.8 lakh (ex-showroom Bengaluru).
Earlier this week, Isuzu held ground-breaking ceremony at its own manufacturing plant site at SriCity, TADA, Chitoor, Hyderabad. The manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,20,000 units once fully operational. As of now, Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.
