The campaign is called ‘Have a rockstar sing for your rockstar’. To participate, you have to send in a candid picture of yourself along with a few lines about the woman who’s been the rock of your life and what makes her so awesome. The 6best and most emotive answers will be featured in a song powered by Zivame.com– the song will be dedicated to women who are moms, grandmothers, sisters, friends, wives and girlfriends. The campaign starts today and the winners will be announced on March 15th.
Charles Dickenson and mAIn-E-yAk of Low Rhyderz are the artists working on the composition; the jingle will be accompanied by a video featuring the winners of the contest along with the ‘rockstars’ in their lives.
Zivame.com is a for-the-women, by-the-women brand that caters women and is proud to facilitate this initiative to honour women worldwide. Richa Kar, CEO of Zivame.com, says, “This campaign is a touching yet fun way to pay tribute to all the women who are an inspiration in our lives. The idea is to bring together the element of love and surprise – to tell the women who’ve been the rock of our lives how special they are – in a creative way. Zivame makes the lives of women hassle-free when it comes to their intimate requirements. We like to think of ourselves as a woman’s BFF and want to acknowledge the importance of girl power.”
Zivame (http://www.zivame.com), India’s premier online lingerie store, features over 2000 lingerie styles to choose from: bridal lingerie, plus size lingerie, every day wear, shapewear, active wear, nightwear and swimwear for women. The collection is from the top national and international brands like Wonderbra, Panache, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Penny, Enamor, Hollywood Fashion Secrets, Curvy Kate and many others.
Zivame.com is the one-stop solution for every Indian woman’s lingerie needs. The brand philosophy is based on the fact that an Indian woman’s lingerie needs change with age and stage of life that the woman is in. Right from the teenager just beginning to use a bra, to the college girl hitting the hottest nightclub, to the bride on her honeymoon to the lady on her way to motherhood, there's something for everyone.
