Omni-ShadeTM technology is the latest path-breaking innovation by Columbia, created to prevent sun burn and long-term skin damage. Apparel and accessories with Omni-ShadeTM technology block the UV rays through tight weave construction, UV absorbers and reflectors.
The Summer 2014 Omni-ShadeTM collection includes a vast range of shirts, trouser and shorts for Men and a variety of dresses and accessories for Women. The full line has been designed to target the outdoor enthusiasts and people who are exposed to the agonizing sun while on the go.
Announcing the launch, the spokesperson at Columbia said, “We are glad to bring this revolutionary change in the apparel industry by introducing the Omni-ShadeTM technology. This technology acts as a shield protecting the skin from Ultraviolet sun rays. The collection comes from our extensive investments in research for our customers to remain comfortable and protected.”
ü Columbia Omni-ShadeTM apparel collection starts from Rs.1399 onwards.
ü The collection is available at the Columbia Flagship Stores in Bangalore and New Delhi.
