“Customers have always wanted us to provide jewellery through these outlets but now, Kalyan has decided to sell diamonds to break the general misconception that diamonds are not meant for common man,” says T S Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers about the industry’s first true customer relationship initiative.
A diverse range of diamond products including earrings, pendants, necklaces, rings and nose pins etc. will be available via My Kalyan stores, priced in the attractive range of Rs 5000 to Rs 15,000.” Kalyanaraman adds that all diamonds sold here will be IGI certified with the accompanying gold being BIS certified.
Kalyan Jewellers will add 50 more My Kalyan centers in the next six months, in the southern states and 50 more in the states where the company has expansion plans in this financial year. The jewellery chain is planning to have 1000 My Kalyan centers by the end of the fiscal 2016.
