Thursday, August 7, 2014

#Honda Amaze crosses 1 lakh sales milestone

Honda Amaze crosses 1 lakh sales milestone
Honda Cars India Ltd. (HCIL) today announced that its family sedan Honda Amaze has crossed the 1 lakh sales milestone. The compact family sedan clocked phenomenal sales since its launch in April 2013 thus crossing this milestone in just 16 months and fastest in HCIL history since its inception in the Indian market.

Announcing the new milestone, Mr. JnaneswarSen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said, “This is a very proud moment for us. Honda Amaze has witnessed great success in the Indian market and the 1 lakh sales milestone only validates its strong presence. Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to a whole new set of customersexperiencing the joy of owning and driving a Honda car.  Honda entered the diesel car segment with the Amaze and we would like to thank our customers for the confidence they have showed in us and their support that has enabled the brand to grow from strength to strength.”

Honda Cars India forayed into the diesel car segment in the country with the Honda Amaze venturing into new market segment and increasing its operating universe.  Powered by the revolutionary 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, the Amaze continues to be a perfect package which embodies the best of Honda’s technologies to deliver fun, agile and effortless driving, fuel-efficiency, spaciousness & safety. The car’s best in class fuel economy along with a host of other features ensured an equally smooth run for the Honda Amaze in the metros, mini-metros and tier-2 and tier-3 markets alike. Honda Amaze continues to have a strong sales momentum in the market and has lot of sales potential with Honda’s expanding dealership network which is expected to go up to 230 outlets in 150 cities by the end of 2014 – 15.